Brand communication
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This document discusses several marketing campaigns for different brands. It describes campaigns that targeted multiple stakeholders, including homeowners, contractors, and engineers. It discusses using outdoor advertising, mobile testing vans, and insurance partnerships. It also summarizes campaigns for an iconic movie theater experience, a regional steel brand expansion, global education in India, and redefining packaging. The document shows various websites designed for these brands across different industries like construction materials, entertainment, and education.
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Branding methodology
The document discusses various aspects of corporate and product branding including:
1) Defining a unifying brand identity and architecture across businesses.
2) Growing market share through increased trial, consumption, and brand adoption.
3) Aligning individual sub-brands to the larger business and creating brand portfolios.
4) Developing consumer understanding, product/service strategies, and long-term objectives.
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Bcportfolioweb
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Origin Brand Consultants has extensive experience developing corporate, product, and service names across industries. They recognize that developing a brand identity that communicates the brand message while ensuring differentiation and clearing regulatory requirements can be challenging. Their proven naming process involves name generation, trademark screening, linguistic and cultural reviews, name validation testing, and additional safety testing for pharmaceutical names. They also offer brand design services including visual identity creation, guidelines, and packaging design. Additionally, Origin provides brand strategy and research services such as brand perception studies, competitor comparisons, and brand tracking to help clients understand brand positioning. Some of Origin's case studies include names and identities developed for Syngenta, Infineon, GSK, Shell, VW, and Procter &
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This document discusses several case studies of employer branding strategies and initiatives. It describes how one company established itself as a premium brand in its category through 360 degree stakeholder branding targeting homeowners, contractors, and mobile testing. It also discusses developing a powerful regional brand in Andhra Pradesh through local language advertising and radio. Another case discusses redefining a brand through innovative packaging that stands out on store shelves. The document provides examples of employer branding programs that helped companies regain their top campus status, attract diverse talent, and increase hiring metrics.
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The document discusses various aspects of corporate and product branding including:
1) Defining a unifying brand identity and architecture across businesses.
2) Growing market share through increased trial, consumption, and brand adoption.
3) Aligning individual sub-brands to the larger business and creating brand portfolios.
4) Developing consumer understanding, product/service strategies, and long-term objectives.
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2. As part of a large global network, Eggfirst has over 600 professionals across 15 support centers and two offices in Mumbai.
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2. Understanding branding principles like positioning, desired perception, and brand promises can help architects design spaces that align with their intended purpose and messaging.
3. By deriving design attributes from a clear positioning statement, architects can create spaces where the final product embodies those attributes and successfully communicates the intended brand.
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As you are aware, thousands of people are killed, maimed or disabled on Indian roads every month. Unsafe driving habits and lack of proper knowledge about driving are the main reasons that lead to horrendous consequences for individuals, families and society too. Building and sustaining a safe and defensive culture has today become a crying need in a country where the vehicle population is growing exponentially on highways, city and rural roads. In this context, it becomes very important to build a safe and defensive driving culture that clearly recognizes that “Driving is not a Right, but a Privilege”.
As makers of Corporate, Safety, Training and Motivational films, we feel that making an interesting, comprehensive and user friendly audio visual and then making sure that it reaches and is seen by as many drivers as possible will be an important step in building this safety culture – A culture in which you as a leading Organisation of this country also has an important stake in.
We propose to embark on the project of making this audio visual, which we are sure will be a successful step in the direction of developing a safe driving culture in our country.
We are in the advanced stage of getting Western India Automobile Association (WIAA) associated with the project as a technical consultant and to approve the contents of the Audio Visual. WIAA will also assist us to get the AV approved by the RTO / Traffic Authorities.
As an important player in the Indian Industry, we invite you to be a part of this project as a sponsor, which besides fulfilling a strong social objective will also give you enormous dividends in terms of Corporate Branding and fulfillment of your CSR objectives.
We have also attached our presentation ( Without sample Videos ) for your perusal. You could also log on to www.thinkingcap.in/portfolio.htmlto see some of our work done for some corporate.
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Resume: Alejandro Franceschi
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Pinkstar credentials 2013
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We propose to embark on the project of making this audio visual, which we are sure will be a successful step in the direction of developing a safe driving culture in our country.
We are in the advanced stage of getting Western India Automobile Association (WIAA) associated with the project as a technical consultant and to approve the contents of the Audio Visual. WIAA will also assist us to get the AV approved by the RTO / Traffic Authorities.
As an important player in the Indian Industry, we invite you to be a part of this project as a sponsor, which besides fulfilling a strong social objective will also give you enormous dividends in terms of Corporate Branding and fulfillment of your CSR objectives.
We have also attached our presentation ( Without sample Videos ) for your perusal. You could also log on to www.thinkingcap.in/portfolio.htmlto see some of our work done for some corporate.
We are looking forward to your positive response, so that we can have the privilege of meeting you, for detailed discussions to take the matter further
Resume: Alejandro Franceschi
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VonExpy aims to deliver innovative solutions and value to clients through business consulting, technology, engineering, and outsourcing services. They specialize in offshore product development, application development, web design, and quality assurance/testing. VonExpy builds dedicated project teams in India to help clients rapidly implement processes and deliver quality services with low capital costs. They strive to form strategic partnerships and exceed client expectations through their expertise in domains, processes, and technologies like Java, Oracle, and quality assurance.
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This document discusses business models for sustainability. It defines a business model and reviews literature on the topic. It then discusses how sustainable business models focus on adding value to stakeholders rather than extracting value. The rest of the document provides examples of business models that can enable sustainability, such as product life cycle management, product-service systems that replace ownership, and open innovation models. It emphasizes that appropriate business models are needed to drive diffusion of sustainable technologies.
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Brand communication
- 1. Breaking through the clutter An Iconic cinema going experience 360 degree stake holder branding Nurturing Heroes A Brave new conference The Texas Instruments Internship program Global Education in India Redefining the brand through creative packaging Powerful regional brand
- 2. A brave new HR conference
- 3. A brave new HR conference
- 4. Whose business is people?
- 5. A brave new HR conference
- 6. A brave new HR conference
- 7. Nurturing Heroes Taking the Employer Brand to Management Graduates …
- 8. Nurturing Heroes Taking the Employer Brand to Management Graduates …
- 9. Nurturing Heroes Taking the Employer Brand to Management Graduates …
- 10. The Texas Instruments Internship program
- 11. 360 degree stakeholder branding • Isteel is a Chennai-based construction grade steel manufacturer, now known for establishing itself as a premium brand in its cluttered category • The challenge here was to make the brand relevant to every stakeholder, using economical, yet effective, marketing channels.
- 12. 360 degree stakeholder branding Home Owners Striking outdoor hoardings strategically placed across the city maximized reach and optimized media costs Quality home grade construction steel that would last for generations
- 13. 360 degree stakeholder branding Contractors / Architects / Engineers /Bar Benders The ‘forever partnership’ delivered through the “UngalUyirThozan” Isteel Mobile Testing Van program that provided A novel concept of a mini-lab on wheels to LIC Life Insurance policies validate the promise of Quality. Contractors, to bar benders. architects and engineers could run quality tests Technical training, on their steel at their construction sites. The Meets & manuals on van also doubled up as a mobile ad-canvas. construction techniques by industry experts
- 14. An iconic in cinema experience
- 15. An iconic in cinema experience
- 16. An iconic in cinema experience “ Escape is going to be the hottest entertainment option in Chennai. It beats all the other cinemas” - User review, mouthshut.com
- 17. An iconic in cinema experience
- 18. Developing a powerful regional brand Hoardings in local language spread across key towns in AP
- 19. Developing a powerful regional brand Use of popular local media such as radio to communicate quality and value for money proposition
- 20. Global Education in India
- 21. Redefining the brand through packaging Packaging that would go unnoticed on shelf, began getting the notice of shoppers amongst the clutter
- 22. Redefining the brand through packaging
- 23. Web www.isteel.in www.sathyamcinemas.com www.pronatureorganic.com www.escapecinemas.com www.bluesteel.in www.hrconference2011.com We’ve designed each of these websites (even developed the logos for all the brands)