Altitude is a product innovation firm that provides strategic, comprehensive, and innovative services across all aspects of product development and brand communication. They take a holistic approach and have expertise in long-range planning, management of manufacturing processes, and implementation of brand expressions. Altitude has worked across several industries to set the stage for success by merging technology with approachable design and inventing new product categories.

1. a product innovation firm
Innovation requires the freedom to
break boundaries

2. Strategic. Comprehensive. Innovative.
Altitude seeks to optimize the intersection of your company’s mission,
differentiation from competition, and relevance to consumers.
We have expertise in every aspect of product development
and brand communication, from long-range planning to
management of the manufacturing process or implementation
of brand expressions. Our past work also extends across several
industries, each with its own particular demands and measures
of success. What unifies this diverse portfolio is Altitude’s holistic
approach to business issues.

3. Design Innovation Set the stage for success.

4. Handheld
Hero.
Work: Productizing sophisticated technology
and delivering value.
Ahura Lifesaver.

5. Cool Idea,
Hot Commodity.
Work: Merging the rugged quality of commercial equipment
with the approachable character of a small home appliance
and inventing a new expression of the brand.
Margaritaville Launching an iconic product.

6. From heavy and complex to
simple and light.
Work: During this major redesign, close collaboration between
NITON scientists and Altitude designers and engineers resulted
in a streamlined, lightweight family of handheld analyzers
and accessories.
Niton X-Ray vision to go.

7. High-Speed Sound in
Record Time.
Work: Our challenge was to maintain an existing baseline
design language while creating a fresh look that could handle
future enhancements.
Harmon Beautiful Music.

9. Enthusiasts have a phone
that suits them.
Work: Taking customization beyond interchangeable faceplates.
Robust. Reliable. Kyocera Dialing Up Design.

10. High-Speed Sound in
Record Time.
Need copy
MSV X-Ray vision to go.

11. Brand
Refreshed.
Work: Developing an updated visual product language.
Ambient Information at a Glance.

12. An Air Compressor that
Stands tall.
Work: Develop a design approach that reflected and complemented
the high-performance nature of the compressor’s core technology.
DeWalt Fresh Air.

13. Digging Deep
to Find a New Opportunity.
Work: By identifying an untapped opportunity, Altitude was
able to define a new product category that brought DeWalt
profits of unexpected proportions.
DeWalt Tune In.

14. Engaging. Distinctive. Desirable.
In the competitive landscape of consumer products,
differentiation is critical.
A successful product conveys a clearly articulated message that Altitude Inc.
is both brand-authentic and resonant with consumers. This 363 Highland Avenue Somerville, MA 02144
message is expressed in every detail, from the interface to the www.altitudeinc.com
fit and finish, sparking a connection with the consumer even
in the briefest of encounters. A truly groundbreaking product
Haven Tyler
inspires devotion in consumers—they simply fall in love with it.
617.623.7600 x 254
h_tyler@altitudeinc.com

15. Altitude A product Information firm.

16. a product innovation firm