Origin Corporate Brochure

1. Origin Brand Consultants
www.originbranding.com

2. Name development Plenty
Name development
Following the purchase of Bounty from P&G, SCA required a new
Origin Brand Consultants has a wealth of experience name and logo to replace the existing name and design in the UK
developing corporate, product and service names from hi-tech and areas of Europe. Plenty builds on the Bounty equity whilst
to FMCG, from automotive to pharmaceutical. communicating versatility and
increased performance.
We recognise developing a brand identity that communicates
your brand message, ensures differentiation and clears the
relevant trademark screening and regulatory checks can be a
challenging task.
Our proven naming process has been built on creativity,
flexibility and a strong understanding of all the issues and
challenges surrounding the registration of a new identity, Prezista
irrespective of geographical or business area. Origin created the name PREZISTA for Tibotec, a division
of Johnson & Johnson. Prezista is a new HIV protease
Our brand naming process is comprised of: inhibitor which received fast-track approval by the FDA.
• Name generation
• Trademark pre-screen and availability
screening
• Linguistic and cultural acceptability screening
• Name validation (name testing with target
audience)
GreenVista
• Script and safety testing for pharmaceutical
DuPont asked Origin to develop an umbrella brand name for the
and medical product projects
market segment that oversees global activities in the garden products
arena. DuPont GreenVista was chosen both for its reference to the
product arena and the suggestion of a broad range
of product offerings and
flexible outlook.

3. Brand design Posidorm
Brand design
Alliance Pharmaceuticals asked Origin to develop a name and logo
Developing and maintaining a strong visual identity for their new brand of melatonin. Melatonin regulates circadian
is now recognised as a key requirement in creating a rhythm and promotes better sleep in a wide variety of sleep
distinctive brand. Your visual identity is reinforced in disorders. Posidorm combines elements of ‘positive’ and French,
every single piece of communication you produce. Each dormir (= to sleep.)
piece should reflect and enhance your image according
to your vision and future objectives.
Origin offers fresh and creative ideas/concepts for new
introductions (corporate, product, service) and also offers
refinement and modernisation to existing logos and
OnVu
word marks.
Ciba Specialty Chemicals asked Origin to develop a brand identity
for a revolutionary Time Temperature Indicator (TTI) packaging
Our brand design capabilities include:
technology. Emphasising simplicity and ease of visibility, the
brand OnVu communicates the technology’s immediate benefit to
• Identity creation and visual development
consumers (“true freshness at a glance”).
• Internal and external communications material
• Brand and corporate guidelines
• Packaging design
• Print and web review assessment
• Logo assessment and modernisation
Moversa
Origin was asked to develop an identity for a new joint venture
between Sony and NXP, to create the next generation of ‘contactless’
solutions. The name Moversa is derived from ‘more’, ‘movement’
and ‘versatility’, whilst the new logo is fresh and visually impactful,
reinforcing the strengths of the combined enterprise.

4. Brand strategy and research Tena
Brand strategy and research
In order that SCA’s Tena brand could grow, it was imperative to ensure it was
In today’s increasingly competitive markets, it is still up-to-date with market expectations. SCA asked Origin to help develop
imperative to understand where your brand is guidelines for elements in Tena’s packaging design that would be shared by
positioned in relation to your competitors and the all packs, as well as determine specifications of possible designs for individual
perception of your target audience. This is key to segments. Online interviews in Europe and USA were used
maintaining and leveraging your brand. to define brand awareness and validate
potential new logos and packaging designs.
Assessing intangible assets is not an easy process.
However, at Origin we provide an assessment
methodology specifically designed to suit your
individual requirements. We offer a simple process
that can assess perceptions of the brand attributes, Ariflo
product/service performance and brand image as GSK had developed potential new logo designs for Ariflo, a treatment for
well as your target audience awareness, usage and respiratory disorders. Origin was asked to assess the impact of the logos
expectations of you and your competitors. amongst primary physicians, as well as to determine GPs’ perceptions of the
marketplace in order to provide pertinent information on brand positioning
Our brand strategy and research capabilities include: and personality. Additionally, a targeted study amongst GSK employees was
conducted to aid the buy-in
• Brand awareness and perception studies process of the new logo.
• Competitor comparisons
• Determining consumer requirements and usage
• Brand tracking studies
• Logo assessment and validation Roundup
The challenge facing Monsanto was to create and maintain differentiation in the
• Brand architecture minds of farmers and distributors between Monsanto’s Roundup brand and ‘me
too’ competitive products. Primary research with end-users was conducted to
ascertain brand perceptions. Origin developed a brand
platform that outlined the brand characteristics and
strategy that Monsanto needed to employ in order
to create differentiation, minimise product confusion
and move to a brand-centric approach in both
verbal and visual terms.

5. Avicta Shell Drivers Club
. . . some further case studies
Brand name and visual identity Loyalty scheme for
for a revolutionary nematicide Shell fuel
seed treatment from Syngenta
Predator Pulse
Infineon Sub-brand for the
Corporate identity for adidas Predator range
Siemens Semiconductors
PerfectDraft
Del Mar In-home, draught beer
Baldessarini men’s fragrance delivery system for
from Procter & Gamble InBev and Philips
Bluemotion targetneutral
New range of ecologically BP’s carbon
friendly vehicles from VW neutralisation scheme
for road transport
Latitude
A brand name for Nexperia
Monsanto’s fungicide to Digital video platform for
combat wheat disease Philips Semiconductors
Accu-Chek Inform XX XY
Portable blood glucose testing Men’s and women’s
system for Roche Diagnostics fragrances from
Procter & Gamble
Tibotec
Corporate identity design Levitra
for a Johnson & Johnson Erectile dysfunction drug
company being co-marketed
by Bayer and
Magnum Intense GlaxoSmithKline
Magnum sub-brand
for Unilever

6. adidas Origin Brand Consultants Lafarge
Airbus Leica Camera
www.originbranding.com
Alcatel Merck & Co
Allergan Merck Serono
Astellas Monsanto
AstraZeneca Nestlé
BASF Brand naming Brand design Novartis
Baxter Brand name generation Symbol/logotype development Novo Nordisk
Bayer Tagline/brand statement Packaging design Pfizer
BayerSchering development Corporate communications Philips
BD Brand naming architecture Identity guidelines Procter & Gamble
BP Quaker
Braun Renault
BT Roche
Ciba Brand strategy Brand market research SCA
Coca-Cola Shell
Strategic brand analysis Brand equity/awareness studies
Dow Shire Pharmaceuticals
Portfolio analysis Name validation
DuPont Siemens
Brand extension/positioning Linguistic screening
EADS Visual brand evaluation Trademark/legal pre-screening
Solvay
Ferring Sony
General Motors Syngenta
GlaxoSmithKline TDK
Hoffmann-La Roche Toshiba
Intervet UK Office: Bridge House, 72 Bridge Road, East Molesey, Surrey KT8 9HF Unilever
Johnson & Johnson Tel: +44 (0) 20 8941 5811 Fax: +44 (0)20 8941 0235 Vodafone
Kraft Foods US Office: 200 Elm Street, Birmingham, MI 48009 Tel: +1 248 723 7833 Fax: +1 248 723 7836 Volkswagen