Brand Case studyDo Brands Matter During a Pandemic.pdf.docx
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Brand Case study: Do Brands Matter During a Pandemic?.pdf download Read the above brand case study, "Do Brands Matter During a Pandemic? Examining Marketing Communications During COVID-19" and then answer the following case study questions. Support your arguments with examples and incorporate marketing concepts/terms from the textbook/slides/marketing articles you read. What kind of brand communications have you received since the start of lockdown? Have they struck you as appropriate or inappropriate considering the context? Do you think it’s ethical for brands to be advertising or pushing communication campaigns during a public health crisis? What information, if any, do you think these campaigns need to include? In what long-term ways do you think COVID-19 will push brands to change up their messaging when the pandemic is over? .
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Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
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*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
ObjectivesUpon completion of this lesson, you will be able to:Describe the health care system and the role of marketing
*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
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And
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Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
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The document discusses strategies for digital PR during and after the COVID-19 pandemic lockdowns. It recommends:
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Crisis Response Instructions In Module 4, you learned that e.pdf
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Instructions
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some even threaten the integrity and survivability of their brand. How they respond will
determine how consumers respond. Recent examples such as flight cancellations stranding
passengers over the holidays and celebrity spokespeople making inflammatory statements or
acting improperly come to mind. For this assignment, identify a real-world example of a public
relations crisis which required an organization to address and respond.
1. Briefly describe the situation. Include a link to the story (optional).
2. What issues specifically concern the organization, brand, product, or service?
3. What communication/marketing channels did the organization use to advise customers of the
situation?
4. How did the organization mitigate the problem and demonstrate customer care?
5. Do you believe they handled the situation effectively?
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BUSI 520Discussion Board Forum InstructionsThreadMarket.docx
BUSI 520
Discussion Board Forum Instructions
Thread
Market: Grubhub
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*Choose a topic below:
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-Global marketing
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Copyright © 2016 Pearson Education, Inc. 12-*
Chapter
12
Addressing Competition and Driving Growth
Copyright © 2016 Pearson Education, Inc. 12-*
Learning Objectives
Why is it important for companies to grow the core of their business?
How can market leaders expand the total market and defend market share?
How should market challengers attack market leaders?
How can market followers or nichers compete effectively?
What marketing strategies are appropriate at each stage of the product life cycle?
How should marketers adjust their strategies and tactics during slow economic growth?
Copyright © 2016 Pearson Education, Inc. 12-*
Growth strategiesBuilding your market shareDeveloping committed customers and stakeholdersBuilding a powerful brandInnovating new products, services, and experiencesInternational expansionAcquisitions, mergers, and alliancesBuilding an outstanding reputation for social responsibilityPartnering with government and NGOs
An important function of marketing is to drive growth in sales and revenue for a company. Marketing is especially adept at doing so for a new product with many competitive advantages and much potential. Chapter 2 introduced how companies can grow through expansion with new products and new markets, the detailed
focus of Chapters 8 and 15. Along those lines, Phil and Milton Kotler stress the following strategies.
*
Copyright © 2016 Pearson Education, Inc. 12-*
Growing the Core
Make the core of the brand as distinctive as possible
Drive distribution through both existing and new channels
Offer the core product in new formats or versions
Although many different growth strategies are available to firms, some of the best opportunities come from growing the core—focusing on their most successful existing products and markets. UK marketing guru David Taylor advocates three main strategies, citing these examples:
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2. Drive distribution through both existing and new channels. Costa Coffee, the number-one coffee shop in the United Kingdom, has found new distribution routes using drive-thro.
BUSI 330Collaborative Marketing Plan Final Draft Instructions.docx
BUSI 330
Collaborative Marketing Plan Final Draft Instructions
Include the following in your Group Discussion Board Forum:
1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. In addition, this final MP must include the following sections:
· Marketing Programs & Financial Projections.
You should review pp. 54–55 of the text for examples of the key issues that should be discussed within these sections of the MP. You will need a comprehensive marketing program, which includes a discussion of: the Product Strategy, the Pricing Strategy, the Promotion Strategy and the Distribution (channels) Strategy.
The last section on Financial Projections should show a 5-year projection of expected revenues. In addition, you should present some type of idea when BE (break-even) will take place. Companies that introduce new products generally do not make a profit in “year 1” because of the high development and marketing costs required to test and launch the product. Obtaining costs will be difficult, but you should try to estimate costs.
· Executive Summary (ES)
Finally, once the MP is written, you will need to write the Executive Summary. The ES is written last but is placed right after the Table of Contents. You will want the reader to see the ES first. if they like it, they may read on. If it does not excite the reader, the MP will likely be discounted. The ES should contain only the most important findings, conclusions, and recommendations contained within your plan.
· The Table of Contents
The Table of Contents contains a list of the major sections of your marketing plan with the names of the group members that participated in the actual writing of each section. This will allow the instructor to evaluate each member’s contribution to the overall group project.
· Appendices
The only Appendix required is a reference list. Keep in mind that data and key information may need citations, but will surely require a reference list. A plan with no references will be considered marginal since information sources add considerable credibility to the ideas in your plan.
Your Collaborative Marketing Plan Final Draft must be submitted by 11:59 p.m. (ET) on Friday of Module/Week 8.
Running head: 1
4Group 4-Crystal ArzolaEdwin BrannanLevi ClarkJennifer HardyBrodee Whichard
Liberty UniversityDraft 1-Marketing Plan
1. Executive Summary
Our marketing plan is for the pediatric rack system used by g-tube patients to be distributed and sold through the Fortune 500 company, Owens & Minor.
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Owens and Minor was established by cofounders Otho O. Owens and G. Gilmer Minor in 1882 to provide healthcare services for the local Richmond community. What started as a drugstore, in a now historic landmark, quickly grew to buy out competitor drugstore Bodeker Drug Company in 1954. With this acquisition, the company briefly changed names to Owens, Minor & Bodeker, commonly known in that day as OMB. In pre.
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Designing and Managing Integrated Marketing Communications
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
Francisco: Jossey-Bass
*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
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*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
In this lesson, we will focus on how marketing communications work, what marketing communications can do for an organization, and how holistic marketers combine and integrate marketing communications. Specifically, we will examine the different forms of mass or personal communications such as advertising, sales promotion, events and experiences and public relations and publicity.
Marketing communications are the instruments organizations use to relate the benefits, positioning, and characters of their brands to consumers. In essence it:
Represent the voice of the brand;
Are the primary mechanisms implemented to establish a dialogue and build relationships with consumers;
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Can provide consumers an incentive or reward for trial or usage;
And
Enable organizations to link their brands to other people, places, events, brands, experiences, feelings, and thing.
All of these are ways in which marketing communications can contribute to brand equity. By establishing the brand in memory and crafting a brand image is how these can contribute to brand equity.
Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
Marketing communication mix has six major modes of communications:
Advertising. This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Sales promotion. This is a variety of short-tem incentives to encourage trial or purchase of a product or service.
Events and experiences are organization-sponsored activities and programs designed to create da ...
The Yellow Brick Road To Social Media Maturity
The document outlines a 5-level model for social media maturity of organizations:
1) Level 0 - Ignoring social media and the conversations about the organization.
2) Level 1 - Listening to what is being said without responding.
3) Level 2 - Responding to mentions and engaging in two-way conversations.
4) Level 3 - Participating in broader industry conversations not just about the organization.
5) Level 4/5 - Sharing the organization's story and contributing valuable content to meet community needs.
Higher levels involve greater engagement, transparency, and relationship building within online communities to develop advocacy. Measurement is also important to understand return on social media investments.
Persuasion strategies and techniques
This document provides guidance on teaching students to analyze advertisements aimed at shaping public opinion on issues. It instructs teachers to first discuss with students what they know about advertising techniques and have them find examples of opinion-shaping ads. It then provides an analysis chart to structure students' examination of each ad's source, intended audience, position, desired response, alternative views, persuasive techniques, and attention-grabbing words.
Reflective PaperThe Reflective Paper should demonstrate understa.docx
Reflective Paper
The Reflective Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The 2100 to 2400 words paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application.
The purpose of the Reflective Paper is for you to culminate the learning achieved in the course by describing your understanding and application of knowledge in the field of human resource management.
Focus of the Reflective Paper
The primary function of human resource management is to increase the effectiveness and contribution of employees in the attainment of organizational goals and objectives. Consider all the areas of HRM that have been discussed in class:
· EEO and Affirmative Action,
· Human resources planning, recruitment, and selection,
· Human resources development,
· Compensation and benefits,
· Safety and Health, and
· Employee and labor relations.
Submit a Reflective Paper in which you explain how these aspects work together to perform that primary function. Are any aspects more important than the others? Why or why not? How do you believe the HRM role can be optimized for shaping organizational and employee behavior?
The Reflective Paper must: (a) identify the main issues in the chosen area, (b) demonstrate new learning that has occurred, (c) include class activities or incidents that facilitated learning and understanding, (d) identify specific current and/or future applications and relevance to your workplace, and (e) reflect the potential impact to your future career plans or even in your personal life at home. The emphasis of the Reflective Paper should be on parts 'd' and 'e,' and on the application of new learning. Explore, in depth, the benefits of the new learning and understanding that has taken place.
Writing the Reflective Paper
The Reflective Paper:
· Must be 2100 to 2400 words pages in length, excluding the cover page and reference page, and formatted according to APA style as outlined in your approved style guide.
· Must include a cover page that includes:
· Name of paper
· Student's name
· Course number and name
· Instructor's name
· Date submitted
· Must include an introductory paragraph with a succinct thesis statement.
· Must address the topic of the paper with critical thought.
· Must conclude with a restatement of the thesis and a conclusion paragraph.
· Must use at least one scholarly source, in addition to the text.
· Must use APA style as outlined in your approved style guide to document all sources.
· Must include, on the final page, a Reference List that is completed according to APA style as outlined in your approved style guide.
1
The consumer decision
journey
Consumers are moving outside the purchasing
funnel—changing the way they research
and buy your products. If your marketing hasn’t
changed in response, it should.
David Court, ...
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Bbh london 25 mar - briefing to marketing leaders - en
This document provides marketing leaders with guidance on how to protect their brands during the COVID-19 pandemic. It discusses where the situation currently stands globally, how marketing can help, immediate actions brands can take, and how to plan for resilience and recovery. The document also provides suggestions for how brands can produce marketing assets without live-action shoots, such as through animation, stock footage, and CGI. The overall message is that brands must adapt their marketing to address changing customer needs, listen to public sentiment, and consider how they can help rather than seem opportunistic during this crisis.
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...
This document provides marketing leaders with guidance on how to protect their brands during the COVID-19 pandemic. It discusses where the situation currently stands globally, how marketing can help, immediate actions brands can take, and how to plan for resilience and recovery. The document also provides suggestions for how brands can produce marketing assets without live-action shoots, such as through animation, stock footage, and CGI. The overall message is that brands must adapt their marketing to address changing customer needs, listen to public sentiment, and consider how they can help rather than seem opportunistic during this crisis.
Covid 19 & Marketing - A Briefing to Marketing Leaders
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Covid-19 and Marketing - A Briefing to Marketing Leaders
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefing
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Finding Balance in Adversity: COVID-19 Playbook for Brands
In this environment, talking about marketing can feel like we are taking advantage of the current crisis. Selfish and VERY strange. But it is exactly during these times of crisis that we must step-up and examine the role we play as marketers and brands to drive the economy.
The consumers who buy our products on the shelf at the store (or online, with this new normal) are made up of people, just like you and me. If you work in advertising, the same goes for the brands that you serve. These are all people; they have fears and dreams. Mortgages and stock options. Friends, neighbors, siblings and grandparents. There are so many things to worry about. Our brand partners are also worrying about their people – the staff that work in fulfillment centers, the customers they serve and the communities they volunteer in. The lives that we touch as marketers are in the millions, and even in the face of uncertainty, we must continue on.
But we must do it with empathy, keeping all of those people in the center of the choices we make.
At MMI, we are here to serve you, both the brands we work with and all of our sister agencies and small businesses who are looking for help. We are undaunted by the task ahead of us. To help you manage your business through this time, we have created a brand playbook you can use. It’s compiled of actionable next steps based on our long experience with consumer understanding and our path-to-purchase obsession, as well as our deep understanding of integrated communication crisis strategy for global brands. We have also leveraged global learnings from our sister agencies, ForwardPMX and HarrisPoll.
Media relations-in-the-covid-19-news-cycle-en
W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide to creating the right Media Relations strategy for the post lockdown phase of the crisis.
Adv copy design
This document discusses advertising appeals and copywriting. It begins by defining advertising appeals as the central theme or idea behind an advertising message used to attract consumer attention or influence feelings toward a product. There are various types of appeals, including emotional appeals like fear, humor, and social appeals, as well as rational appeals focusing on product benefits. The document also discusses elements of advertising messages like the appeal, value proposition, and slogan. It defines copywriting as crafting words to promote products and overcome objections. Various copywriting examples for different mediums are also presented, as well as a brief discussion of storyboards.
Public Relations, Advertising, Corp Comm & Mar Com 1 F
This document provides an overview of public relations, advertising, corporate communications, marketing communications, and how they relate. Public relations involves managing communication between an organization and the public, while advertising directly promotes products and can be repeated as long as budget allows. Corporate communication shares information internally and externally, while marketing communication focuses on demand generation and product positioning. Finally, corporate marketing communication coordinates consistent messages to audiences like customers, employees and governments that are vital to business success.
Guide to COVID-19 post lock down digital pr strategies en
The document discusses strategies for digital PR during and after the COVID-19 pandemic lockdowns. It recommends:
1) Monitoring online conversations to understand shifting behaviors and fill content gaps to help stakeholders.
2) Adjusting tone of voice, social media posting schedules, and messaging to be empathetic and relevant to the local economic situation as restrictions ease differently in various areas.
3) Focusing on thought leadership by providing well-researched perspectives on managing challenges of COVID-19 to establish expertise and address issues honestly to build trust.
Writing for Advertising & Marketing
The document provides guidance on writing advertising copy for various media. It discusses defining advertising and its key traits such as being paid communication with a known sponsor. It also covers careers in advertising and general guidelines for writing advertising copy, including researching the situation, audience and developing the right message. The document then focuses on specific media, providing tips for print ads, online ads, radio ads and more. Overall, the document serves as a guide for developing effective advertising strategies and copy across multiple platforms.
Power of Influence Quantified
The document discusses a study conducted by Experticity, Jonah Berger, and Keller Fay to quantify the influence of micro-influencers. The study found that:
1) Micro-influencers, defined as industry professionals and retail associates, have 22 times more buying conversations per week than the general population.
2) Recommendations from micro-influencers on the Experticity platform led to stronger consideration, with 74% of conversations resulting in customers following up on recommendations compared to 26% for the general population.
3) Credibility, knowledge, and the ability to explain products are the most important factors in whether people follow micro-influencer recommendations.
Getting To Yes! SXSW 2016 Panel Pick ...and winner!
The document discusses how pharmaceutical companies can satisfy both return on investment (ROI) and FDA regulations through social media. It summarizes the evolution of FDA guidance on social media and how marketing ROI has shifted from measuring outputs to outcomes and impact. The document also provides examples of how pharmaceutical companies have successfully built social media presences that increased patient engagement and community while meeting FDA requirements.
Building brand image in post COVID-19 era: need, challenges and opportunities
The document discusses building brand image in the post-COVID 19 era. It identifies the key motivations as determining needs, challenges, and opportunities for brands. It discusses problems brands may face like erosion of brand image. The needs identified include effective communication and connecting with audiences. Challenges include maintaining supply chains and demand. Opportunities discussed are immunity marketing, social media marketing, and digital marketing. It provides recommendations like changing brand campaigns, supporting charitable activities, and not encouraging fear.
Crisis Response Instructions In Module 4, you learned that e.pdf
Crisis Response
Instructions
In Module 4, you learned that every day, organizations are impacted by incidents and crises;
some even threaten the integrity and survivability of their brand. How they respond will
determine how consumers respond. Recent examples such as flight cancellations stranding
passengers over the holidays and celebrity spokespeople making inflammatory statements or
acting improperly come to mind. For this assignment, identify a real-world example of a public
relations crisis which required an organization to address and respond.
1. Briefly describe the situation. Include a link to the story (optional).
2. What issues specifically concern the organization, brand, product, or service?
3. What communication/marketing channels did the organization use to advise customers of the
situation?
4. How did the organization mitigate the problem and demonstrate customer care?
5. Do you believe they handled the situation effectively?
6. What would you have done differently?.
Similar to Brand Case studyDo Brands Matter During a Pandemic.pdf.docx (20)
Health Services MarketingHSA 305Designing And Managing.docx
Health Services MarketingHSA 305Designing And Managing.docx
Reflective PaperThe Reflective Paper should demonstrate understa.docx
Reflective PaperThe Reflective Paper should demonstrate understa.docx
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Bbh london 25 mar - briefing to marketing leaders - en
Bbh london 25 mar - briefing to marketing leaders - en
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...
Covid 19 & Marketing - A Briefing to Marketing Leaders
Covid 19 & Marketing - A Briefing to Marketing Leaders
Covid-19 and Marketing - A Briefing to Marketing Leaders
Covid-19 and Marketing - A Briefing to Marketing Leaders
Finding Balance in Adversity: COVID-19 Playbook for Brands
Finding Balance in Adversity: COVID-19 Playbook for Brands
Public Relations, Advertising, Corp Comm & Mar Com 1 F
Public Relations, Advertising, Corp Comm & Mar Com 1 F
Guide to COVID-19 post lock down digital pr strategies en
Guide to COVID-19 post lock down digital pr strategies en
Getting To Yes! SXSW 2016 Panel Pick ...and winner!
Getting To Yes! SXSW 2016 Panel Pick ...and winner!
Building brand image in post COVID-19 era: need, challenges and opportunities
Building brand image in post COVID-19 era: need, challenges and opportunities
Crisis Response Instructions In Module 4, you learned that e.pdf
Crisis Response Instructions In Module 4, you learned that e.pdf
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BUSI 520Discussion Board Forum InstructionsThreadMarket.docx
BUSI 520
Discussion Board Forum Instructions
Thread
Market: Grubhub
You will create a thread and elaborate to one of the available topics for the forum and how it connects with the market of Grubub.
*Choose a topic below:
-Long-term customer loyalty and relationships
-Global marketing
-The importance of marketing research
-Creating brand equity
The thread must be at least 600 words, reference at least 2 scholarly sources in addition to the course textbook and a biblical integration in current APA format, and demonstrate course-related knowledge.
Copyright © 2016 Pearson Education, Inc. 12-*
Chapter
12
Addressing Competition and Driving Growth
Copyright © 2016 Pearson Education, Inc. 12-*
Learning Objectives
Why is it important for companies to grow the core of their business?
How can market leaders expand the total market and defend market share?
How should market challengers attack market leaders?
How can market followers or nichers compete effectively?
What marketing strategies are appropriate at each stage of the product life cycle?
How should marketers adjust their strategies and tactics during slow economic growth?
Copyright © 2016 Pearson Education, Inc. 12-*
Growth strategiesBuilding your market shareDeveloping committed customers and stakeholdersBuilding a powerful brandInnovating new products, services, and experiencesInternational expansionAcquisitions, mergers, and alliancesBuilding an outstanding reputation for social responsibilityPartnering with government and NGOs
An important function of marketing is to drive growth in sales and revenue for a company. Marketing is especially adept at doing so for a new product with many competitive advantages and much potential. Chapter 2 introduced how companies can grow through expansion with new products and new markets, the detailed
focus of Chapters 8 and 15. Along those lines, Phil and Milton Kotler stress the following strategies.
*
Copyright © 2016 Pearson Education, Inc. 12-*
Growing the Core
Make the core of the brand as distinctive as possible
Drive distribution through both existing and new channels
Offer the core product in new formats or versions
Although many different growth strategies are available to firms, some of the best opportunities come from growing the core—focusing on their most successful existing products and markets. UK marketing guru David Taylor advocates three main strategies, citing these examples:
1. Make the core of the brand as distinctive as possible. Galaxy chocolate has successfully competed with Cadbury by positioning itself as “your partner in chocolate indulgence” and featuring smoother product shapes, more refined taste, and sleeker packaging.
2. Drive distribution through both existing and new channels. Costa Coffee, the number-one coffee shop in the United Kingdom, has found new distribution routes using drive-thro.
BUSI 330Collaborative Marketing Plan Final Draft Instructions.docx
BUSI 330
Collaborative Marketing Plan Final Draft Instructions
Include the following in your Group Discussion Board Forum:
1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. In addition, this final MP must include the following sections:
· Marketing Programs & Financial Projections.
You should review pp. 54–55 of the text for examples of the key issues that should be discussed within these sections of the MP. You will need a comprehensive marketing program, which includes a discussion of: the Product Strategy, the Pricing Strategy, the Promotion Strategy and the Distribution (channels) Strategy.
The last section on Financial Projections should show a 5-year projection of expected revenues. In addition, you should present some type of idea when BE (break-even) will take place. Companies that introduce new products generally do not make a profit in “year 1” because of the high development and marketing costs required to test and launch the product. Obtaining costs will be difficult, but you should try to estimate costs.
· Executive Summary (ES)
Finally, once the MP is written, you will need to write the Executive Summary. The ES is written last but is placed right after the Table of Contents. You will want the reader to see the ES first. if they like it, they may read on. If it does not excite the reader, the MP will likely be discounted. The ES should contain only the most important findings, conclusions, and recommendations contained within your plan.
· The Table of Contents
The Table of Contents contains a list of the major sections of your marketing plan with the names of the group members that participated in the actual writing of each section. This will allow the instructor to evaluate each member’s contribution to the overall group project.
· Appendices
The only Appendix required is a reference list. Keep in mind that data and key information may need citations, but will surely require a reference list. A plan with no references will be considered marginal since information sources add considerable credibility to the ideas in your plan.
Your Collaborative Marketing Plan Final Draft must be submitted by 11:59 p.m. (ET) on Friday of Module/Week 8.
Running head: 1
4Group 4-Crystal ArzolaEdwin BrannanLevi ClarkJennifer HardyBrodee Whichard
Liberty UniversityDraft 1-Marketing Plan
1. Executive Summary
Our marketing plan is for the pediatric rack system used by g-tube patients to be distributed and sold through the Fortune 500 company, Owens & Minor.
2. Company Description
Owens and Minor was established by cofounders Otho O. Owens and G. Gilmer Minor in 1882 to provide healthcare services for the local Richmond community. What started as a drugstore, in a now historic landmark, quickly grew to buy out competitor drugstore Bodeker Drug Company in 1954. With this acquisition, the company briefly changed names to Owens, Minor & Bodeker, commonly known in that day as OMB. In pre.
BUSI 460 – LT Assignment Brief 1 ACADEMIC YEAR 2020 – S.docx
BUSI 460 – LT Assignment Brief 1
ACADEMIC YEAR 2020 – SPRING TERM
MBA
(MASTER OF BUSINESS ADMINISTRATION)
BUSI 460 – CONSLTING PRACTICE
INSTRUCTOR: DR. PAURIC P. O’ROURKE
LEARNING TEAM (LT) ASSIGNMENT BRIEF –
LAYERED
TOPIC: LT CONSULTING PROJECT CASE STUDY
35% OF TOTAL COURSE GRADE
(Part 1-5% -W6, Part 2-10% -W7, Part 3 - 15%-W10 &
Part 4 - 5%- W11)
SUBMISSION DATES: VARIES - WEEKS 6, 7, 10 &
11 ONLINE VIA STUDENT PORTAL(MOODLE)
TURNITIN LINK
Self-Selected Learning Team Group (LT Group)
N= Name. Cell = Mobile. e = E Mail Address. f/t/i = Facebook. or Twitter or Instagram Account
Members of Group Written Assignment Learning Team:
1.N:______________ C: __________ e: ___________f/t/i: ___________
2.N:______________ C: __________ e: ___________f/t/i: ___________
3.N:_______________ C: __________ e: ___________f/t/i: ___________
4.N:______________ C: __________ e: ___________f/t/i: ___________
If you change any of your contact details, such as cell number, you are obliged to let your team members know in advance asap.
Important: Sharing such personal contact details is totally optional and up to each individual student but it does make arranging
meetings outside of class time, which you will have to do in this subject must easier. Sharing of such information is on the strict basis
BUSI 460 – LT Assignment Brief 2
and understanding that such information will not be misused or passed on to third parties without the individual’s consent. Any breach
of this will be reported to the University Authorities.
Learning Outcomes:
On successful completion of this assignment the student will be able:
1. To develop abilities to gather, analyse, interpret and evaluate information on a
management consulting task and project related topic(s).
2. To strengthen conceptual and analytical skills in the study management
consulting.
3. To build tangible links between the theory and practice of management
consulting.
4. To heighten awareness and understanding of management consulting in action
and gain greater self-awareness of oneself as a consultant.
5. To develop and present thoughts, arguments, and informed opinions in a logical
and coherent way.
6. To develop creativity and critical management skills.
7. To develop skills in case study navigation and analysis.
8. To demonstrate academic and management research, proposal, report writing
and composition skills with academic and business integrity.
9. To consistently apply the APA system of academic referencing.
10. To demonstrate word processing and IT skills
11. To develop project and time management skills.
12. To develop team working skills in order to function as a high performance team.
13. To develop healthy and functional work habits in progressing confidently and
consistently towards a defined submission deadline date.
Learning Team (LT) Assignment – Overall Task
Usin.
BUS475 week#7Diversity in the work environment promotes accept.docx
BUS475 week#7
Diversity in the work environment promotes acceptance, respect, and teamwork despite differences in race, age, gender, language, political beliefs, religion, sexual orientation, communication styles, and other differences. Discuss the following:
If you were starting a business that required you to hire new personnel, would diversity be a priority? How important would it be to you on a list of other considerations? Explain.
.
BUS475week#5In Chapter 11 of your textbook, you explored import.docx
BUS475/week#5
In Chapter 11 of your textbook, you explored important areas of risk and opportunity for society and companies such as the role of technology in business and society, cybersecurity, privacy, robotics, genetically engineering and others.
Discuss questions or concerns or enthusiasm you have regarding one of these areas (or other similar area of your choice) that are changing due to technological advance
.
BUS475week#6Share a recent or current event in which a busine.docx
BUS475/week#6
Share a recent or current event in which a business or government failed to protect consumers. What were the failures? Who were the victims? What can or could be done to prevent such failures in the future? Do your findings change the way you will support the company in the future?
You are encouraged to share resources that introduce or illuminate the event.
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BUS475v10Project PlanBUS475 v10Page 2 of 2Wk 4 – App.docx
BUS/475v10
Project Plan
BUS/475 v10
Page 2 of 2
Wk 4 – Apply: Project Plan
Project Title: Project Objectives:
· List project objective
· List project objective
· List project objective
Operational Step
Responsible Person
Timeline
Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.Project Objectives:
· Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences
Operational Step
Responsible Person
Timeline
Review the organization’s customer database to determine potential customer groups
Leo (Market Research Manager)
9/30 (1 week)
Identify the top 3 groups to target based upon volume, brand loyalty, and location
Betty (Director of Marketing)
10/7 (2 weeks)
Survey customers regarding food preferences and potential menu items
Tom (Customer Service Representative)
10/21 (4 weeks)
Share customer feedback with inventory and operational teams
Betty/Tom
10/28 (5 weeks)
Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step
Responsible Person
Timeline
Review sales data to determine peak sales opportunities by location
Jim (Director of Sales)
9/30 (1 week)
Identify the top 5 locations in which to conduct the desert taco pilot
Jim
10/7 (2 weeks)
Create marketing collateral and social media communications to promote the desert taco pilot
Oliver (Media Relations Manager)
10/21 (4 weeks)
Provide expected volume and product information for the inventory team
Jim
10/7 (2 weeks)
Estimate the required inventory and supply chain needs necessary to support the desert taco pilot
Operational Step
Responsible Person
Timeline
Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.
Louise (Controller)
10/14 (3 weeks)
Source supply companies and obtain product pricing quotes and delivery timelines.
Louise
10/21 (4 weeks)
Determine shipment and storage needs to support the pilot.
Louise and Ben (Operations Manager)
10/21 (4 weeks)
Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.
Louise
10/28 (5 weeks)
Copyright 2019 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
Running head: TESLA EXPANSION 2
TESLA EXPANSION 2
Tesla Global Expansion
Shawn Cyr
BUS 475
31 March 2020
Mr. Simpson
The opportunity which Tesla needs to exploit is to go into expand its market into the developing countries. The reason for choosing this opportunity is that Tesla today operates in a small market. The company has the majority of its revenues from the United States with a small percentage from China. .
BUS472L – Unit 2 & 4 AssignmentStudent Name ___________________.docx
BUS472L – Unit 2 & 4 Assignment
Student Name: ______________________
Instructions:
Unit 2: Replace fields within [brackets] with applicable data for your project. First, list out deliverables and work packages; which align to your project scope. Feel free to add additional lines as applicable based on your project size. Ensure to update the WBS # and indent lines as applicable. Add in estimated start and completion dates, owners (person responsible for ensuring the activity is completed), and then shade the applicable columns to represent the length of each activity to create a Gantt chart. Ignore the predecessor column for Unit 2. Then fill in the Resource Chart, the resources should align to the activity owners that you assigned in your WBS.
Unit 4: Update your WBS below to include predecessors (this will be the WBS # of the activity that must be completed prior to starting that activity). Note be sure to check then your expected start and completion dates reflect properly based on your predecessors. Next, set at least two tasks to run in parallel. Finally, complete the below critical path and resource constraint/leveling instructions below.
Project WBS (Unit 2 & 4)
WBS #
Activity Name
Expected
Start
Expected Completion
Activity Owner
Predecessor
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
UNIT 4
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
1
[Project Name]
1.1
Initiate
1.1.1
[Deliverable 1]
[2/1/2020]
[3/15/2020]
[Bob Smith]
1.1.2
[Deliverable 2]
[3/15/2020]
[4/30/2020]
1.2
Planning
1.2.1
[Deliverable 3]
1.3
Execution
1.3.1
[Deliverable 4]
1.3.1.1
[Work Package 1]
1.3.1.2
[Work Package 2]
1.3.2
[Deliverable 5]
1.3.3
[Deliverable 6]
1.4
Close
1.4.1
[Deliverable 7]
Resource Chart: (Unit 2)
Name
Role
% of time dedicated to the project
[Bob Smith]
Project Manager
95%
Critical Path: (Unit 4)
The project critical path is important; because if an activity on the critical path delays; the project delays. In looking at your project, what activities are on your critical path (note all might be if you have your activities in serial sequence)? How could you work to limit the number of activities on the critical path? How could you proactively put measures in place so if an activity slips by a couple days the entire success of the project is not jeopardized? Respond with at least 5-6 sentences.
Response:
Resource Constraints: (Unit 4)
Your project may or may not have resource constraints. A resource constraint would be present if you have an individual working on one or multiple activities and do not have enough capacity in order to finish that activity on time. In reflection of your pr.
BUS308 Week 4 Lecture 1 Examining Relationships Expect.docx
BUS308 Week 4 Lecture 1
Examining Relationships
Expected Outcomes
After reading this lecture, the student should be familiar with:
1. Issues around correlation
2. The basics of Correlation analysis
3. The basics of Linear Regression
4. The basics of the Multiple Regression
Overview
Often in our detective shows when the clues are not providing a clear answer – such as
we are seeing with the apparent continuing contradiction between the compa-ratio and salary
related results – we hear the line “maybe we need to look at this from a different viewpoint.”
That is what we will be doing this week.
Our investigation changes focus a bit this week. We started the class by finding ways to
describe and summarize data sets – finding measures of the center and dispersion of the data with
means, medians, standard deviations, ranges, etc. As interesting as these clues were, they did not
tell us all we needed to know to solve our question about equal work for equal pay. In fact, the
evidence was somewhat contradictory depending upon what measure we focused on. In Weeks 2
and 3, we changed our focus to asking questions about differences and how important different
sample outcomes were. We found that all differences were not important, and that for many
relatively small result differences we could safely ignore them for decision making purposes –
they were due to simple sampling (or chance) errors. We found that this idea of sampling error
could extend into work and individual performance outcomes observed over time; and that over-
reacting to such differences did not make much sense.
Now, in our continuing efforts to detect and uncover what the data is hiding from us, we
change focus again as we start to find out why something happened, what caused the data to act
as it did; rather than merely what happened (describing the data as we have been doing). This
week we move from examining differences to looking at relationships; that is, if some measure
changes does another measure change as well? And, if so, can we use this information to make
predictions and/or understand what underlies this common movement?
Our tools in doing this involve correlation, the measurement of how closely two
variables move together; and regression, an equation showing the impact of inputs on a final
output. A regression is similar to a recipe for a cake or other food dish; take a bit of this and
some of that, put them together, and we get our result.
Correlation
We have seen correlations a lot, and probably have even used them (formally or
informally). We know, for example, that all other things being equal; the more we eat. the more
we weigh. Kids, up to the early teens, grow taller the older they get. If we consistently speed,
we will get more speeding tickets than those who obey the speed limit. The more efforts we put
into studying, the better grades we get. All of these are examples of correlations.
Correlatio.
BUS301 Memo Rubric Spring 2020 - Student.docxBUS301 Writing Ru.docx
BUS301 Memo Rubric Spring 2020 - Student.docx
BUS301 Writing Rubric
Performance Dimensions
N/A
Not Met
Met
Comments
Organization (OABC)
Opening gets attention, provides context, and introduces topic
0
1
Agenda previews content of the document
0
1
Body
0
2
Sound paragraphing decisions (length and development)
Paragraphs limited to one topic per paragraph
Complete discussion of one topic before moving to next topic
Transitions and flow between paragraphs smooth
The overall flow/logic/structure of document is apparent
Closing summarizes and concludes, recommends, if appropriate
0
1
Content
The content of the document is relevant; information meaningful
0
2
The document is developed with adequate support and examples
0
2
The content is accurate and appropriate, with insightful analysis
0
2
Proofreading
The grammar and spelling are correct (proofread)
0
3
Punctuation—comma usage, capitalization, etc.—used correctly
0
3
The sentence structure and length are appropriate
0
1
Format
Appropriate formatting is used for type of document written
0
1
Good use of font, margins, spacing, headings, and visuals
0
1
[11/2016]
Example - Good - Corrected student example Spring 2020.docx
TO: Professor __________
FROM: Suzy Student
DATE: February 1, 2020
SUBJECT: Out of Class Experience – Cybersecurity Conference
Cybersecurity is a topic everyone should be concerned about, so I attended the 3rd Annual Cybersecurity Event held in the Grawn Atrium. I gained insight and knowledge from listening to the speakers that came from different kinds of industries. In this memo, I will discuss what I learned from the speaker and two takeaways: 1) cybersecurity is everywhere, 2) personal identifiable information, and 3) cybersecurity for the business student.
Cybersecurity is Everywhere
The conference was an opportunity to learn about cybersecurity. The first speaker talked about how companies are attacked in many different ways every day. The “bad guys” are trying to steal company information as well as employee information. Both kinds of information are valuable on the black market. The second speaker talked about the internet of things (IoT). These are things that are attached to the internet. The speaker talked about autonomous cars and medical equipment (heart) that talks to the internet. She talked about how cyber can and should influence designs. “Things” must be created with cybersecurity included in every step of the design. The last speaker talked about how my information has value. The “bad guys” steal my information and people want to buy it. Making money is one reason hackers steal millions of records.
Personal Identifiable Information
Personal Identifiable Information (PII) is any information relating to an identifiable person. There are laws in place to help make sure this information is secure. This topic is a takeaway for me because I had no idea my data had any value t.
BUS 206 Milestone Two Template To simplify completi.docx
BUS 206 Milestone Two Template
To simplify completing this milestone, use this template to help you write your essay. You may use each
heading as a starter sentence and then discuss the legal issues presented in the case study using the
following guide, if you choose. Be sure to explain and elaborate on how each term applies to the story.
Be sure to incorporate the facts of the case into your explanation and analysis.
Remember that the document you submit should follow the formatting guidelines described in the
Milestone Two Guidelines and Rubric document.
A. Various elements must be present to prove that a valid contract exists between Sam and the
chain store.
The four elements to a contract are . (Chapter 13)
The first element of would be deemed to exist if [describe facts that
are or should be present].
The second element of would be deemed to exist if [describe facts
that are or should be present].
The third element of would be deemed to exist if [describe facts that
are or should be present].
The fourth element of would be deemed to exist if [describe facts
that are or should be present].
If the elements of a contract did exist between these parties, there could still be some
possible reasons why a contract might not be valid based on facts not present in the
scenario. For example, if Sam was a minor at the time he made the agreement with
the chain store, the contract would not be valid because . List
some other reasons and elaborate on why a contract might be invalid.
Discuss and explain any other information you deem relevant to this answer.
(Chapters 13, 14, 15, and 16)
B. Even if there is not a valid legal contract between Sam and the chain store, there may still be
a quasi-contract (Chapter 13) or elements of what is called a promissory estoppel. (Chapter
15)
A quasi-contract is defined as . In this case, a quasi-contract may exist
if the following facts are true: . (Chapter 13)
A promissory estoppel is defined as . This principle might apply to this
case if . (Chapters 13 and 16)
Discuss and explain any other information you deem relevant to this answer.
C. The rights and obligations of both the landlord and tenant depend upon the term of their
contract. Such a contract may be verbal or in writing under a standard residential lease
agreement. (Chapters 13 and 50)
Some facts that may support that Sam is in breach of that contract are
.
Some facts that may support that Sam is not in breach of that contract are
. (Chapters 16, 17, and 50)
Discuss and explain any other information you deem relevant to this answer.
D. Based upon those rights and obligations, Sam’s landlord has/does not have grounds to evict
because .
Elaborate and explain.
E. Some defenses Sam might raise if his landlord tries to evict him include
because .
Elaborate .
BurkleyFirst edition Chapter 14Situational InfluencesC.docx
Burkley
First edition
Chapter 14
Situational Influences
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
1
Learning Objectives (1 of 2)
14.1 Explain how the environment impacts behavior
14.2 Explain human behavior using the behaviorist approach
14.2.1 Analyze the principles of behaviorism
14.2.2 Apply behaviorism principles to your own life
14.3 Explain the concept of drive
14.3.1 Explain the principles of Hull’s drive theory
14.3.2 Describe the criticisms of Hull's drive theory
14.4 Contrast between drive theory and arousal theory
14.4.1 Explain the principles of arousal theory
14.4.2 Describe the criticisms of arousal theory
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
2
Learning Objectives (2 of 2)
14.5 Analyze the way social situations impact motivation
14.5.1 Explain the concepts of social facilitation and inhibition in terms of motivation
14.5.2 Explain the concept of deindividuation in terms of motivation
14.5.3 Explain the concept of social loafing in terms of motivation
14.5.4 Explain the concept of social power in terms of motivation
14.6 Explain how variables interact to influence behavior
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
3
Introduction: Situational Influences
Key questions to be answered
The power of the situation
Behaviorism
Drive theory
Arousal theory
Social situations
Person-by-situation explanation
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Most motivational theories focus on internal factors, not external, but situations also have an impact.
Behaviorism asserts that behavior should be studied in an objective and systematic way without consideration of inner mental states.
Hull’s drive theory argues that behavior is a function of drive multiplied by habit.
Arousal is broadly defined and is thought to be responsible for consciousness, attention, and intensity.
Social facilitation refers to the tendency for the presence of others to improve task performance.
Person-by-situation explanations assert that person variables and situation variables interact with each other in a multiplicative way to influence behavior.
4
14.1: The Power of the Situation
14.1: Explain how the environment impacts behavior
The connection between environment and behavior
Fundamental attribution error
Environmental influences
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
14.1: Explain how the environment impacts behavior
Point 1 – The connection between environment and behavior
We tend to focus on internal factors instead of external ones.
How can we control our diets using situational factors?
5
14.2: Behaviorism (1 of 2)
14.2: Explain human behavior using the behaviorist approach
What is behaviorism?
Behavior can (and should) be studied in an objective and systematic way without the consideration of inner mental states.
BurkleyFirst edition Chapter 7BelongingCopyright © 201.docx
Burkley
First edition
Chapter 7
Belonging
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
1
Learning Objectives (1 of 2)
7.1 Analyze the concept of belonging as a core motive
7.1.1 Analyze how belonging elicits behaviors
7.1.2 Explain how belonging produces positive outcomes
7.1.3 Describe the universality of belonging
7.2 Describe how the sociometer theory is related to motivation
7.2.1 Explain the concepts that influence self-esteem
7.3 Analyze the ways people gain and maintain belonging
7.3.1 Explain the relationship between likeability and belonging
7.3.2 Explain the relationship between competence and belonging
7.4 Analyze theories that examine how groups help fulfill the need to belong
7.4.1 Describe social identity theory
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
2
Learning Objectives (2 of 2)
7.4.2 Explain terror management theory
7.4.3 Describe optimal distinctiveness theory
7.5 Compare the psychological outcomes of belonging in cyberspace versus real-world interactions
7.5.1 Explain how cyberspace affects belonging
7.5.2 Explain the relationship between cyberspace and face-to-face contact
7.6 Analyze how the loss of belonging can affect motivation
7.6.1 Describe how researchers study ostracism
7.6.2 Explain how internal reactions to rejection can affect motivation
7.6.3 Explain how behavioral reactions to rejection can affect motivation
7.6.4 Explain how long-term reactions to rejection can affect motivation
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
3
Introduction: Belonging
Key questions to be answered
The need to belong
Sociometer theory
How we gain and maintain belonging
Fulfilling our need to belong within groups
Fulfilling our need to belong within cyberspace
Reactions to loss of belonging
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Humans have a fundamental need to belong and to form and maintain lasting, positive relationships.
A person’s relational value reflects the degree to which other people value a relationship with them.
Self-presentation refers to our attempts to project a positive social impression.
Our group memberships are ones that fulfill our need to belong.
People often fulfill their need to belong through the use of the Internet and social media.
Ostracism occurs frequently, and it can result in many reactions, short term and long term.
4
7.1: The Need to Belong (1 of 3)
7.1: Analyze the concept of belonging as a core motive
Belonging as a core motive
Rejection
Pervasive drive to form and maintain lasting, positive interpersonal relationships
How do we know belonging is a core motive?
Babies
Pair bonding
Loners/hermits
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
7.1: Analyze the concept of belonging as a core motive
Point 1 – Belonging as a core motive
71% of students report bullying as a problem; 42% re.
BurkleyFirst edition Chapter 5AutonomyCopyright © 2018.docx
Burkley
First edition
Chapter 5
Autonomy
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
1
Learning Objectives (1 of 2)
5.1 Analyze the concept of autonomy as a core motive
5.1.1 Describe the panic button effect
5.1.2 Explain the relationship between control and money
5.1.3 Analyze how autonomy elicits behaviors
5.1.4 Explain how autonomy produces positive outcomes
5.1.5 Describe the universality of autonomy
5.2 Analyze the attribution theory
5.2.1 Describe the types of attributions
5.2.2 Analyze the factors that influence attributions
5.3 Evaluate the overjustification effect in relation to motivation
5.3.1 Describe examples of the overjustification effect
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
2
Learning Objectives (2 of 2)
5.3.2 Analyze the causes of the overjustification effect
5.4 Analyze the positive effects of the illusion of control
5.4.1 Explain how choice influences the illusion of control
5.4.2 Explain how outcome sequence influences the illusion of control
5.5 Contrast the different types of magical thinking
5.5.1 Explain the concept of tempting fate
5.5.2 Explain the concept of mind control
5.6 Analyze how the loss of autonomy can affect motivation
5.6.1 Describe the concept of reactance
5.6.2 Explain the concept of learned helplessness
5.7 Contrast the potential reasons people may desire a lack of control
5.7.1 Explain how choice can affect motivation
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
3
Introduction: Autonomy
Key questions to be answered
The need for autonomy
Attribution theory
Overjustification effect
Illusion of control
Magical thinking
Reaction to loss of autonomy
Desire for no control
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
The need for autonomy represents a basic desire for personal control.
Attributions refer to people’s beliefs about the cause of a particular outcome and can be in a variety of forms.
The overjustification effect tells us that motivation decreases when people are given an extrinsic reward for a task that is already intrinsically rewarding.
Most people overestimate the amount of control they have in their lives.
The illusion of control leads to magical thinking, such as tempting fate.
When people feel their freedom is being taken away, they can be reactive and then possibly show learned helplessness.
Having too many options decreases motivation to do well.
4
5.1: The Need for Autonomy (2 of 4)
5.1: Analyze the concept of autonomy as a core motive
Autonomy as a core motive
Control
Basic need for autonomy
5.1.1: Panic Button Effect
5.1.1: Describe the panic button effect
What is the panic button effect?
Perception of control
Provides comfort
5.1.2: Is Control More Desirable Than Money?
5.1.2: Explain the relationship between control and money
Is control more desirable than money?
Ex.: Co.
Bunker Hill Community College MAT 093 Foundations of Mathema.docx
Ryan has monthly expenses of $1883 leaving her with $82 per month after paying all her bills. If she saves $150 per month, it will take her 12 months to save two months' salary of $3600 for an emergency fund. The document provides a multi-step math word problem to solve involving Ryan's monthly income and expenses. It then provides additional math word problems involving geometry, fractions, percentages, and other calculations to solve. The problems are from a midterm exam for a foundations of mathematics course and include a grading rubric.
BurkleyFirst edition Chapter 3Psychological Origins of M.docx
Burkley
First edition
Chapter 3
Psychological Origins of Motivation
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
1
Learning Objectives (1 of 1)
3.1 Evaluate will as a psychological origin of motivation
3.1.1 Explain James's contribution to the study of will
3.1.2 Evaluate the contributions of Ludwig Lange and Narziss Ach to the study of will
3.2 Analyze how the concept of instinct played a role in the understanding of motivation
3.2.1 Explain Darwin's contribution to the study of instinct
3.2.2 Explain James' contribution to the study of instinct
3.2.3 Explain McDougall's contribution to the study of instinct
3.2.4 Describe alternate perspectives of instinct
3.2.5 Explain why instincts declined as an underlying concept of motivation
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
2
Learning Objectives (1 of 2)
3.3 Analyze the aspects of the concept of drive as it relates to motivation
3.3.1 Summarize Freud's contribution to the concept of drive
3.3.2 Describe Hull's contribution to the concept of drive
3.3.3 Contrast instinct and drive as they relate to motivation
3.4 Contrast the psychological theories of personality differences in motivation
3.5 Explain the role incentives play in regard to motivation
3.5.1 Describe Tolman's contribution to the concept of incentives
3.6 Evaluate how thoughts or cognitions play a central role in explaining behavior
3.6.1 Analyze the cognitive revolution in motivation
3.7 Analyze the causes that have popularized motivation science
3.7.1 Describe motivation in the modern era
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Slide 2 is list of textbook LO numbers and statements
3
Introduction: Psychological Origins of Motivation
Key questions to be answered
Will
Instinct
Drive
Incentives
Cognition
The Fall and Rise of Motivation Science
Copyright © 2018 Pearson Education, Inc. All Rights Reserved
Key questions to be answered
Early theories on motivation examined will, which is the ability of an agent to make choices free from constraints. A variety of theorists examined will in a variety of settings.
Determinism states that some predetermined cause determines all things, and that instincts are one form of determinism.
Other theorists argued that people (and animals) are motivated by drive, which is a form of arousal that arises when a need is deprived.
Incentives stemmed from behaviorism, which examined incentives and learning.
In the 1970s, cognition changed the way we understand motivation, removing it from other paradigms.
As with other disciplines, motivation has experienced rises and falls. Currently, there is an increased interest in motivation.
4
3.1: Will (1 of 2)
3.1: Evaluate will as a psychological origin of motivation
What is “will”?
Make choices free from constraint
Plato’s chariot rider
How did will emerge in the field?
Focus on internal control
Focus on resisting temptation.
Bullying and cyberbullying of adolescents have become increasingly p.docx
Bullying and cyberbullying of adolescents have become increasingly popular media topics. Why do you think schools are often ineffective in reducing rates of bullying and cyberbullying? Imagine you are an administrator at a middle or high school. What specific activities would you engage in to deter students from bullying their peers?
.
Building an Information Technology Security Awareness an.docx
Building an Information
Technology Security Awareness
and Training Program
Mark Wilson and Joan Hash
NIST Special Publication 800-50
C O M P U T E R S E C U R I T Y
Computer Security Division
Information Technology Laboratory
National Institute of Standards and Technology
Gaithersburg, MD 20899-8933
October 2003
U.S. Department of Commerce
Donald L. Evans, Secretary
Technology Administration
Phillip J. Bond, Under Secretary for Technology
National Institute of Standards and Technology
Arden L. Bement, Jr., Director
Reports on Computer Systems Technology
The Information Technology Laboratory (ITL) at the National Institute of Standards and Technology
(NIST) promotes the U.S. economy and public welfare by providing technical leadership for the Nation’s
measurement and standards infrastructure. ITL develops tests, test methods, reference data, proof of
concept implementations, and technical analyses to advance the development and productive use of
information technology. ITL’s responsibilities include the development of technical, physical,
administrative, and management standards and guidelines for the cost-effective security and privacy of
sensitive unclassified information in Federal computer systems. This Special Publication 800-series
reports on ITL’s research, guidance, and outreach efforts in computer security, and its collaborative
activities with industry, government, and academic organizations.
U.S. GOVERNMENT PRINTING OFFICE
WASHINGTON: 2003
For sale by the Superintendent of Documents, U.S. Government Printing Office
Internet: bookstore.gpo.gov — Phone: (202) 512-1800 — Fax: (202) 512-2250
Mail: Stop SSOP, Washington, DC 20402-0001
NIST Special Publication 800-50
Authority
This document has been developed by the National Institute of Standards and Technology (NIST) in
furtherance of its statutory responsibilities under the Federal Information Security Management Act
(FISMA) of 2002, Public Law 107-347.
NIST is responsible for developing standards and guidelines, including minimum requirements, for
providing adequate information security for all agency operations and assets, but such standards and
guidelines shall not apply to national security systems. This guideline is consistent with the requirements
of the Office of Management and Budget (OMB) Circular A-130, Section 8b(3), Securing Agency
Information Systems, as analyzed in A-130, Appendix IV: Analysis of Key Sections. Supplemental
information is provided A-130, Appendix III.
This guideline has been prepared for use by federal agencies. It may be used by nongovernmental
organizations on a voluntary basis and is not subject to copyright. (Attribution would be appreciated by
NIST.)
Nothing in this document should be taken to contradict standards and guidelines made mandatory and
binding on federal agencies by the Secretary of Commerce under statutory author.
Building a company with the help of IT is really necessary as most.docx
Building a company with the help of IT is really necessary as most of the daily things are running via technology these days and while using technology you must have some minimum criteria for all of those who are using it. Usually, the company must make some policies for internal use and external use, so that where someone crosses the line, they are able to catch hold of them and take a severe action as per the business policies. Now this is really important because due to an error from one person there are other people who would get affected, and there are multiple stages to those areas, that checks the severity of all of those mistakes.
Here some of them that is general while making policies, such as visiting pornographic web sites using company computer is not allowed, disrupting another’s data or computer system and sharing corporate database information. When employees make any of these mistakes, then companies have authorities to terminate employees from the business. Usually every employee is supposed work as per the basic rules or you can say acceptable usage policy. While using company materials and internet, because most of the office work is done over the internet, like using cloud or any other online applications. This allows you to have full access to outside world, but you must know what are the DO’s and Don’t’s. This will help you stick to the company for long time and also grow with the company as much as possible (Information Resources Management Association. International Conference).
These are made by looking at the history, because most of the employees have made some worst things in the history for personal benefits and ended sharing company details with outsiders, and hampered own company value. Using such valuable data, someone from outside can take over the company or misuse the data or they can do anything that can hurt the business directly. When the business owners are going under loss, the company can take actions against such activity or people who are committing those mistakes.
References
Information Resources Management Association. International Conference. Challenges of Information Technology Management in the 21st Century:
Primary
Source
Document
with
Questions
(DBQs)
E X C E R P T S
F R O M
I N S T R U C T I O N S
T O
M Y
D A U G H T E R
By
Song
Siyŏl
Introduction
Song
Siyŏl
(1607‐1689)
was
a
prominent
scholar
and
official.
This
piece
was
written
for
his
oldest
daughter
on
the
occasion
of
her
marriage
and
subsequently
became
an
important
tutelary
text
that
circulated
among
elite
families.
By
the
time
this
text
was
written,
the
patterns
of
patrilocal
residence
and
patrilineal
descent
advocated
by
Neo‐
Confucian
reformers
early
in
the
Chosŏn
dynasty
had
become
well
established.
Document
Excerpt
with
Questions
(Longer
selection
follows
this
section)
From
Sources
of
Korean
Tradition,
edited
by
Yŏng‐ho
Ch’oe,
Peter
H.
Lee,
.
Building a Comprehensive Health HistoryBuild a health histor.docx
Building a Comprehensive Health History
Build a health history for a 55-year-old Asian female living in a high-density public housing complex –
Introduction of the paper, then explain
1. How would your communication and interview techniques for building a health history differ with each patient?
2. How might you target your questions for building a health history based on the patient’s social determinants of health?
3. What risk assessment instruments would be appropriate to use with the patient, or what questions would you ask the patient to assess his or her health risks?
4. Identify any potential health-related risks based upon the patient’s age, gender, ethnicity, or environmental setting that should be taken into consideration.
5. Select one of the risk assessment instruments presented in Chapter 1 or Chapter 5 of the Seidel's Guide to Physical Examination text, or another tool with which you are familiar, related to your selected patient.
6. Develop at least eight targeted questions you would ask the selected patient to assess his or her health risks and begin building a health history.
Resources
Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. (2019). Seidel's guide to physical examination: An interprofessional approach (9th ed.). St. Louis, MO: Elsevier Mosby.
· Chapter 1, “The History and Interviewing Process”
· Chapter 5, “Recording Information” provides methods for maintaining clear and accurate records, also explore the legal aspects of patient records.
Sullivan, D. D. (2019). Guide to clinical documentation (3rd ed.). Philadelphia, PA: F. A. Davis.
· Chapter 2, "The Comprehensive History and Physical Exam" (pp. 19–29)
R Ryanne, W., & Lori A, O. (2015). Implementation of health risk assessments with family health history: barriers and benefits. Postgraduate Medical Journal, 1079, 508.
Lushniak, B. D. (2015). Surgeon general’s perspectives: family health history: using the past to improve future health. Public Health Reports, 1, 3.
Jardim, T. V., Sousa, A. L. L., Povoa, T. I. R., Barroso, W. K. S., Chinem, B., Jardim, L., Bernardes, R., Coca, A., & Jardim, P. C. B. V. (2015). The natural history of cardiovascular risk factors in health professionals: 20-year follow-up. BMC Public Health, 15, 1111.
ITS 832
Chapter 5
From Building a Model to Adaptive Robust
Decision Making Using Systems Modeling
InformationTechnology in a Global Economy
Professor Miguel Buleje
Introduction
• Modeling & Simulation
• Fields that develops and applies computational methods to
address complex system
• Addresses problems related to complex issues
• Focus on decision making abilities
• Opportunities to leverage interdisciplinary approach, and learn
across fields to understand complex systems.
• Legacy System Dynamics (SD) modeling and others
methods are presented
• Recent innovations
• What the future holds
• Examples
Systems Modeling
• Dynamic complexity
• Behavior evolves over time
• Mode.
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A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
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The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
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INDIA`S OWN LITERARY GENIUS MR.KHUSHWANT SINGH WAS TRULY A VERY BRAVE SOUL AND WAS AWARDED WITH THE MAGIC OF WORDS BY GOD.
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With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
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