Personal branding david merzel

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Coach's Evening d'ICF Belgium: Etes-vous ceinture blanche ou noir en Personal Branding ? (David Merzel)

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Personal branding david merzel

  1. 1. Trends from the Battle FieldBelts of Close Contact Marketing
  2. 2. Trends from the Battle Field
  3. 3. 1 The adoption of technologies has never been so quick
  4. 4. The New Consumer Era is coming
  5. 5. The New Marketing Era is booming
  6. 6. You control the information age
  7. 7. Do not interrupt your target audience
  8. 8. Dare to be different
  9. 9. Trends from the Battle FieldBelts of Close Contact Marketing
  10. 10. Tel: +1 858 793-6279simon@simonvetter.com www.simonvetter.com
  11. 11. Tips on How to build YOU as your Brand ?1. Build your Brand • Know yourself (Be authentic) / Get feedback (360°) • Focus on strengths • Create your vision (target audience ?) • Develop brand promise (Clarify my offer)2. Develop Your Communication Plan • Identify the right Channel for the right your Target Audience • Channel : Book, Conference, Blog /Siter, Newsletter Twitter, Linkedin • Develop a communication Plan3. Get noticed: Network and market yourself • Reinforce your brand thru any occasion • “Bouche à Oreil” / Elevator Pitch
  12. 12. 1. Get feedback: ask 10 people about you2. Write down 3 strengths / core competencies3. Become good at storytelling4. Get a powerful 1-page bio5. Get 5 testimonials about you6. Use LinkedIN to connect with your colleagues7. Network and create alliances (follow up)8. Become an expert (area of your passion)9. Write and speak about your expertise10.Get a mentor / Create a mastermind group
  13. 13. Dare to be different
  14. 14. David MerzelCountry ManagerRetail Sales MarketingMicrosoft BeLuxBlog : davidmerzel.wordpress.comTwitter : @davidmerzel

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