The document provides a lengthy list of marketing strategies and tactics for businesses. It begins by questioning whether the first question should be "how" or "what", suggesting businesses should first determine what they are offering rather than how to market it. The document then lists potential stakeholders a business could engage with including customers, employees, investors, partners and local community members. It closes by asking about competitive advantage, how money will be generated, and developing a brand.

1. SEPTEMBER 8, 2009 Brand Aid

2. How? 1-800 Number (toll-free) 1-900 Number (pay to call) Affiliate Programs (a commission program) Affinity Marketing (partner with a bigger organization) Banner Ads on Websites Banners & Signs (outdoor or indoor) Barter for Advertising or Promotions Billboards/Outdoor Advertising Blog Brochures Business Cards Cash Discounts for Quick/Immediate Payments Catalogs (online or printed) Celebrity Spokesperson, Appearances or Tie-Ins Chat Groups on Internet Circulars (mail including several local businesses) Classified Ads Cold Call Leads Community Involvement or Leadership Contact Former Contacts & Leads Contests & Sweepstakes Co-operative Ads (purchasing ads with partners) Coupons & Local Coupon Magazines Cross Promotions (exchanging with partners) Custom Order Forms (promote additional sales) Develop a New Product or Line Direct Mail (postcards, sales letters, etc.) Discounts Discuss Ideas with Staff and Advisors Every Month Domain Name (easy to remember, catchy) Donate Product or Service to Charity or Auction Door Hangers E-Commerce Permission/Opt-In Marketing (e-mail lists) Piggy-backing (combine two businesses’ service) Point-of-Purchase Displays/End Caps Premiums & Specialty Gifts (pens, etc.) Publicity/Public Relations/Interviews Radio & Satellite Radio Advertising Referral Systems/Programs Remnant Ads (ad space sold last minute at a discount) Rich Media Online Advertising Sales Pitch or Elevator Speech Samples Search Engine Optimization Seminars/Workshops or Training Signage (in-store, outside) Speaking Engagements Special Offers Specialty Directory Advertising Spokesperson (non-celebrity, you, etc.) Sponsorship (event, community, etc.) Suggestion Box & Follow-Up Take-One Box Telephone Selling & Telemarketing Television Advertising Testimonials & Endorsements Thank You Notes to Best Clients (handwritten) Trade Shows & Exhibits Up-Sell or Sell More to Existing Clients Vehicle Placards (magnets, wraps, etc.) Viral Marketing (engaging story passed verbally) Voicemail Messages Website Write a Book, Article, or Column Yellow Pages Advertising E-Mail Marketing E-mail Signature Files Events (community, VIP, Open House, etc.) Expand Payment Ability (online, credit cards, etc.) Extend Hours of Operation Extend Payment Options Financing (offer, extend, etc.) Flyers and Posters Follow-up Contact After Sale (e-mail, letter, etc.) Frequent Buyer Programs (punch-out cards, stamps) Geographically Expand Market Gift Certificates Give-a-Ways or Freebies (bumper stickers, etc.) Hire a Marketing Intern Incentive Programs (timed offers) Infomercials Inserts International Marketing Jingles & Slogan Letterhead and Stationary License Tie-Ins (with larger brands) Links to Your Site Local Listings (community boards and calendars) Magazine Advertising Mid-air Ads (blimps, balloons, etc.) Nametags or Branded Clothing Networking (associations, organizations, conferences) Newsletters (e-mail or direct mail) Newspaper Advertising On-Hold Messages Online Message Boards Packaging Pamphlets/Folders Pay-Per-Click Advertising (Google, Yahoo, etc.)

4. Who?

6. Competitive Advantage?

7. How $ Generated?

8. Brand?