<ul><li>Apple Inc . is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. </li></ul>
<ul><li>Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29, 2008. </li></ul>
<ul><li>Apple was established by Steve Jobs , Steve Wozniak , and Ronald Wayne , to sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club . The Apple they went on sale in July 1976 and was market-priced at $666.66 ($2.5 thousand in 2009 dollars, adjusted for inflation). </li></ul>
The Apple I , Apple's first product. Sold as an assembled circuit board, it lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case.
The first Macintosh , also known as the Macintosh 128K .
The Macintosh Portable was Apple's first "portable" Macintosh computer, released in 1989.
LOGOS Apple’s first logo , designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Apple’s first LOGO , designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree.
Almost immediately, though, this was replaced by Rob Janoff ’s “ rainbow Apple ”, the now-familiar rainbow -colored silhouette of an apple with a bite taken out of it.
The monochrome-themed logo maintained the same shaped as the rainbow theme it replaced. It is still used and often appears in various colors on various products, such as packaging and advertisements in 2003.
<ul><li>Slogans </li></ul><ul><li>Apple's first slogan, " Byte into an Apple ", was coined in the late 1970s.From 1997–2002, Apple used the slogan Think Different in advertising campaigns . The slogan had a lasting impact on their image and revived their popularity with the media and customers. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, " iThink, therefore iMac ", was used in 1998 to promote the iMac,and " Say hello to iPhone " has been used in iPhone advertisements. </li></ul>
<ul><li>Berkshire Hathaway is a conglomerate holding company headquartered in Omaha, Nebraska , U.S. , that oversees and manages a number of subsidiary companies. </li></ul>
<ul><li>Founder Oliver Chace Industry Property and casualty insurance, Diversified investments </li></ul><ul><li>Revenue ▼ US$ 107.786 billion (2008) Operating income ▼ $ 7.574 billion (2008) </li></ul><ul><li>Net income ▼ $ 4.994 billion (2008) Total Assets ▼ $ 267.399 billion (2008) Total Equity ▼ $ 109.267 billion (2008) Employees 246,000 - Dec 2008 </li></ul>
<ul><li>Berkshire’s insurance businesses provide insurance and reinsurance of property and casualty risks primarily in the United States. In addition, Berkshire’s insurance businesses also included life, accident and health reinsurers, as well as internationally-based property and casualty reinsurers . Berkshire’s insurance companies maintain capital strength at exceptionally high levels . This strength differentiates Berkshire’s insurance companies from their competitors. </li></ul>
<ul><li>is a multinational corporation headquartered in Japan , and the world's largest automaker . Toyota employs approximately 316,000 people worldwide. </li></ul>
<ul><li>The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles . Three years earlier, in 1934, while still a department of Toyota Industries , it created its first product, the Type A engine , and, in 1936, its first passenger car, the Toyota AA . Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino Motors , and minority shareholdings in Fuji Heavy Industries , Isuzu Motors , and Yamaha Motors . The company includes 522 subsidiaries. </li></ul>
<ul><li>Vehicles were originally sold under the name "Toyoda" ( トヨダ ), from the family name of the company's founder, Kiichiro Toyoda . In September 1936, the company ran a public competition to design a new logo. Out of 27,000 entries the winning entry was the three Japanese katakana letters for "Toyoda" in a circle. But Risaburo Toyoda , who had married into the family and was not born with that name, preferred "Toyota" ( トヨタ ) because it took eight brush strokes (a fortuitous number) to write in Japanese, was visually simpler (leaving off two ticks at the end) and with a voiceless consonant instead of a voiced one (voiced consonant is considered "murky" or "muddy" sound compared to the voiceless consonant, which is "clear"). </li></ul>
With over 30 million sold, the Corolla is one of the most popular and best selling cars in the world.
Century is the official state car of the current Emperor of Japan .
<ul><li>is </li></ul><ul><li>is an American public corporation , earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing. services as well as selling advertising-free versions of the same technologies . Google has also developed an open source web browser and a mobile operating system . </li></ul>
<ul><li>The Name </li></ul><ul><li>The name "Google" originated from a misspelling of the word " googol ", which refers to 10 100 , the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb " google " was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning " to use the Google search engine to obtain information on the Internet ." </li></ul>
<ul><li>Advertising </li></ul><ul><li>99% of Google's revenue is derived from its advertising programs . For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. </li></ul>
The first iteration of Google production servers was built with inexpensive hardware and was designed to be very fault-tolerant
<ul><li>is a global American pharmaceutical , medical devices and consumer packaged goods manufacturer founded in 1886. </li></ul>
<ul><li>The corporation includes some 250 subsidiary companies with operations in over 57 countries . Its products are sold in over 175 countries. J&J had worldwide Pharmaceutical sales of $24.6 billion for the full-year 2008. </li></ul>
<ul><li>Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages , Tylenol medications , Johnson's baby products, Neutrogena skin and beauty products , Clean & Clear facial wash and Acuvue contact lenses . </li></ul>
<ul><li>Procter & Gamble Co. is an American multinational corporation headquartered in Cincinnati, Ohio , that manufactures a wide range of consumer goods . As of 2008, P&G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit. </li></ul><ul><li>According to the Nielsen Company , in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion spent by P&G is almost twice as much as that spent by General Motors . </li></ul>
<ul><li>Animal testing </li></ul><ul><li>P&G conducts research using animals to demonstrate safety or efficacy of their raw materials and products.This has led to a worldwide campaign to raise public awareness and to stop P&G being involved in animal testing. The campaign is led by Uncaged Campaigns in the UK and Stop Animal Exploitation Now in the USA. In 2002 P&G was recognized by the Humane Society of the United States for "advancing alternatives to animal testing". </li></ul>
<ul><li>originally known as FDX Corporation , is a logistics services company, based in the United States . The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1978 until 2000. </li></ul>
<ul><li>Some of FedEx's best-known ad campaigns: </li></ul><ul><li>“ Absolutely, Positively Overnight” – 1978 – 1983 </li></ul><ul><li>“ It’s not Just a Package, It’s Your Business” – 1987 – 1988 </li></ul><ul><li>“ Our Most Important Package is Yours” – 1991 – 1994 </li></ul><ul><li>“ Absolutely, Positively Anytime” – 1995 </li></ul><ul><li>“ The Way the World Works,” 1996 – 1998 </li></ul>
<ul><li>“ Be Absolutely Sure,” 1998 – 2000 </li></ul><ul><li>“ This is a Job for FedEx,” 2001 – 2002 </li></ul><ul><li>“ Don’t worry, there’s a FedEx for that,” 2002 – 2003 </li></ul><ul><li>“ Relax, it’s FedEx,” 2004 – 2008 </li></ul><ul><li>"We Understand," 2009-present </li></ul>
<ul><li>Southwest Airlines Co. is an American low-cost airline . Southwest is the largest airline in the world by number of passengers carried per year (as of 2007).Southwest, the 6th largest U.S. airline by revenue , maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,500 flights daily. </li></ul>
<ul><li>In early 1971, Air Southwest changed its name to Southwest Airlines, and the first flight was on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio , short hops with no-frills service and a simple fare structure, features that became the basis for Southwest’s popularity and rapid growth in the coming years. </li></ul><ul><li>The start of service in June 1971 was accomplished with three 737-200 aircraft; a fourth was added in September of the same year. </li></ul>
<ul><li>The General Electric Company is a multinational American technology and services conglomerate incorporated in the State of New York. In 2009, Forbes ranked GE as the world's largest company. The company has 323,000 employees around the world. </li></ul>
<ul><li>GE has the fourth most recognized brand in the world, worth almost $49 billion. </li></ul>
<ul><li>is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. </li></ul>
Microsoft "blibbet" logo, used until 1987.
Microsoft " Pac-Man " logo, designed by Scott Baker and used since 1987, with the 1994–2002 slogan " Where do you want to go today?
Microsoft logo as of 2009, with the current slogan "Your potential. Our passion”.
<ul><li>Microsoft was ranked the 2nd worst company for the environment out of 18 companies rated in Greenpeace's Greener Electronics guide in June, 2008. It received a score of 2.2/10, placing it ahead of only Nintendo. </li></ul>