Brain fingerprinting is a technique developed by Dr. Lawrence Farwell to detect information stored in the brain. It works by measuring brain wave responses called MERMERs that are elicited when a person sees or hears familiar information. During a brain fingerprinting test, a subject views stimuli while wearing an EEG cap to record brain waves, and the presence or absence of a MERMER can indicate whether information is stored in their memory. It has applications in national security, medical diagnosis of conditions like Alzheimer's, and improving advertising effectiveness. Studies have found it to identify criminals and stored information with 100% accuracy.

1. BY
T.PRUDHVI RAJ

2. CONTENT
 INTRODUCTION
 INVENTED BY
 BASED ON
 MERMER
 INSTRUMENT
 HOW IT WORKS
 APPLICATIONS
 CONCLUSION
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

3. INTRODUCTION
 Brain Fingerprinting technique used to
determine scientifically what information is, or is
not stored in a particular brain.
 Not a measure of guilt or innocence.
 Measures the response to visual or audio
stimulus.
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

4. INVENTED BY
 Invented By Dr Lawrence A. Farwell.
president of human brain research and
laboratory , USA
• It’s a patented technique of proven
accuracy in US government tests.
• Ruled Admissible in one US Court as
scientific evidence.
• It has a record of 100% Accuracy.
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

5. BASED ON
Brain Fingerprinting method is based
on an electric signal which is known as
MERMER .
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

6. MERMER("Memory and Encoding Related Multifaceted
Electroencephalographic Response")
• A MERMER is an electrical signal which is a
part of the brainwave observed in response
to familiar information.
• When the brain recognizes something, then
there is increase in neurons activity, so elicit
some changes in brain wave signals
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

7. INSTRUMENTS
• personal computer
• a data acquisition board
• a graphics card for driving two monitors from
one PC
• a four-channel EEG amplifier system
• software developed by the Brain Fingerprinting
lab.
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

8. HOW IT WORKS ?
 On seeing a previously known information, a specific measurable
brain response known as a P300 or MERMER i.e. Memory and
Encoding Related Multifaceted Electroencephalographic Response,
is elicited by the brain of a subject
A sequence of words, phrases, or pictures is presented
on a video monitor to the subject, wearing a special
headband designed for detecting the brain wave
responses.
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

9. CONTINUE…
HEADSET
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

10. B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

11. CONTINUE…
Actually when brain recognizes something
then there is some changes in the neurons
activity ,due to which there is changes in
brainwave signals .On the basis of these
changes in brain wave signals scientists
determine that a particular information is
present in the subject mind or not
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

12. CONTINUE….
• The entire Brain Fingerprinting system is
under computer control, including
presentation of the stimuli, recording of
electrical brain activity, a mathematical data
analysis algorithm that compares the
responses of stimuli and produces a
determination of "information absent“.
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

13. APPLICATIONS…
• There are several other areas in which
Brain fingerprinting can be used to make
life easier and can aid mankind in many
ways. Key fields where brain fingerprinting
can be used are:
 National security
 Medical diagnosis -Alzheimer’s disease
 Advertising
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

14. National security
 Identify terrorists and accomplices prior to
attacks by determining whether specific
information is embedded in the memory of
the subject.
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

15. Medical Field
* Alzheimer’s Disease
*Detects MERMER brainwave
*Symptoms reversible through
dietary and medicinal changes
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

16. Advertising
 Brain fingerprinting allows advertisers to determine
what information from an ad is retained in memory
 What elements do people pay attention to
 What type of media is most effective
 How to advertise to people all over the world
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

17. ADVANTAGES…..
• Identify criminals quickly and scientifically
• Record of 100% accuracy
• Identify terrorists and members of gangs,
criminal and intelligence organizations
• Reduce expenditure of money and other
resources in law enforcement
• Reduce evasion of justice
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G

18. CONCLUSION….
• It would be inappropriate to generalize
the results of the present research
because of the small sample of subjects.
• But the 100% accuracy and high
confidence level of the results, however,
provide further support for results from
previous research using brain MERMER
testing
B
R
A
I
N
F
I
N
G
E
R
P
R
I
N
T
I
N
G