The report discusses how big data is transforming the landscape for small businesses and consumers, making data a crucial new raw material that empowers decision-making and creates market transparency. It highlights the massive growth in digital data, which is predicted to increase 40-fold globally, and emphasizes that small businesses can now access insights previously available only to large corporations. Intuit's initiatives focus on leveraging data to improve customer experiences while ensuring privacy and security.

1. Big Data for the Little Guy
Brad Smith
President and CEO

2. New Research on Big Data
Intuit 2020 Report: The New Data Democracy
How Big Data Will Revolutionize the Lives of Small Business and Consumers
• Authored by Steve King and Carolyn
Ockels, Emergent Research
• Methodology: Mix of research and
forecast methods
• Released 12/14/12

3. • Explosive tech growth fueling a data revolution.
• Global volume of digital data to increase 40-fold.
• Access to cheap, sophisticated, data-powered tools &
systems give consumers & small businesses an edge.
• Data quickly becoming a new type of vital raw material.

4. • Drives decision-making.
• Tasks delegated to digital concierges.
• Creates new market transparency that
radically alters how business is done.
• Will build a stronger community.

5. • Levels the playing field.
• Will bring back the level of
personal service.
• Creates opportunities for new &
existing small businesses.
• Sensors, smart machines will
help do the work.

6. Research Summary
The New Data Democracy
Data will become a new vital raw material
Data Empowers Consumers
Data will help people navigate modern life
Data Drives Main Street Digital
New rules emerge for being smart in small business

7. • Data-driven insights empower people to save time and
money and make meaningful changes in their lives.
• Small businesses now have access to insights that were
once only available to big, multi-million dollar companies.
• Data and data-driven insights are the fuel of the 21st
Century global economy.

8. Intuit is a Leader in this Trend
Entrusted with the collective data of our 60 million customers…
45 million using connected services.
Applying Intuit’s core capabilities, the secret sauce that has made
Intuit a trusted global brand.
Customer Driven Innovation Design for Delight
All of Intuit’s data-driven innovations are built on a strong
foundation of privacy, security and customer choice.

9. Data a Pillar of our Growth Strategy

10. Improving Our Customers’ Financial Lives So Profoundly…
Small
Businesses
Accountants Employees
Financial
Consumers
Institutions
Government Suppliers
Developers
Delivering awesome product experiences

11. Improving Our Customers’ Financial Lives So Profoundly…
Small
Businesses
Accountants Employees
Financial
Consumers
Institutions
Government Suppliers
Developers
Delivering awesome product experiences
Enabling the contributions of others

12. Improving Our Customers’ Financial Lives So Profoundly…
Small
Businesses
Accountants Employees
Financial
Consumers
Institutions
Government Suppliers
More than $2.4B
in savings
Developers identified
Delivering awesome product experiences
Enabling the contributions of others
Using data to create delight

13. Improving Our Customers’ Financial Lives So Profoundly…
Small
Businesses
Accountants Employees
Financial
Consumers
Institutions
Government Suppliers
Help customers obtain
capital faster
Developers
Help lenders make more
informed risk decisions
Delivering awesome product experiences
Enabling the contributions of others
Using data to create delight

14. Improving Our Customers’ Financial Lives So Profoundly…
Small
Businesses
Accountants Employees
FIs Consumers
Gov’t Suppliers
Developers
Delivering awesome product experiences
Enabling the contributions of others
Using data to create delight