Bradley Maxwell is a journalism student at the University of Iowa anticipated to graduate in May 2014 with a 3.83 GPA. He has received several honors and awards for his work including the Hearst Journalism Award and an Upper Midwest Student Emmy. His experience includes marketing and PR internships as well as broadcast reporting internships at a local TV station and student radio. Upon graduation, he is seeking a career in media relations, journalism, or public relations.
Presentación de un borrador de #PLE de profesores de idiomas (#PLEtóricos) elaborado colaborativamente por Paola Iasci (@paolaiasci1) y Miguel Barrera (@mbarreralyx)
PLE elaborado para expoPLE dentro del #EduPLEmooc. Está en beta y sigue desarrollandose: Nuestra idea es seguir colaborando en la comunidad de G+
Esperamos feedback y aportaciones de otros compañeros a través de los comentarios y la etiqueta #PLEtóricos en twitter, además de los diversos canales que se recogen en la presentación.
¡Seguimos PLEtóricos! ¿Te apuntas?
Presentación de un borrador de #PLE de profesores de idiomas (#PLEtóricos) elaborado colaborativamente por Paola Iasci (@paolaiasci1) y Miguel Barrera (@mbarreralyx)
PLE elaborado para expoPLE dentro del #EduPLEmooc. Está en beta y sigue desarrollandose: Nuestra idea es seguir colaborando en la comunidad de G+
Esperamos feedback y aportaciones de otros compañeros a través de los comentarios y la etiqueta #PLEtóricos en twitter, además de los diversos canales que se recogen en la presentación.
¡Seguimos PLEtóricos! ¿Te apuntas?
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. Bradley S. Maxwell
Current Address: 725 Orchard St.
Iowa City, Iowa 52246
Email: bradmaxwell1@gmail.com
Cell: (563) 219-0492
Education
The University of Iowa, Iowa City, Iowa
Anticipated Completion: May 2014
• Bachelor of Arts: Journalism & Mass Communication
• Bachelor of Arts: Cinema & Comparative Literature
• Current Cumulative GPA: 3.83/4.0
Career Leadership Academy (four-semester academic program)
Completed October 2013
• Strengthened communication, teamwork, interpersonal, and presentation abilities
• Developed goal-oriented leadership and employment skills applicable to casual and professional environments
Honors & Recognition
Hearst Journalism Award (2013)
• 2013 national finalist in television broadcast news for Hearst Journalism Award
National Academy of Television Arts & Sciences (2013)
• 2013 Upper Midwest Student Emmy award winner for “General Reporting - Serious News” category
Career Leadership Academy Student Standout (2013)
• Recognition highlighting University of Iowa students displaying excellence in leadership
Laurence Fairall Scholarship recipient (2013) & (2014)
• Prestigious scholarship awarded to Iowa born student displaying excellence in the field of journalism
Marketing & PR Experience:
Marketing/Public Relations Intern
January 2013 - Current
Henry Russell Bruce
Cedar Rapids, IA
• Assist in the creative development and analysis of client’s strategic branding campaigns
• Facilitate internal and external relations with potential vendor services that benefit our clients
• Increase inbound marketing through professional blogging, social media, and visual media
• Write and disseminate news releases to media outlets across the Midwest
Research Assistant
Oct. 2013 - December 2013
University of Iowa School of Journalism & Mass Communication
Iowa City, IA
• Read and analyze 30+ newspaper articles per week involving coverage of water issues in Iowa.
• Code articles using 12 frame codebook to determine coverage trends for Dr. Kajsa Dalyrmple
• Collaborate with 2 peers weekly to discuss consistent framing analysis
Consultant Associate Intern
May 2013 - August 2013
Frank N. Magid Associates, Inc.
Marion, IA
• Assisted supervisors in analyzing brand consistency across multi-media platforms
• Evaluated and critiqued clients’ social media pages to maximize audience engagement
• Used market-based research to construct intelligent and creative solutions for clients
• Attended two-day Magid Institute of Middle Managers at Minneapolis headquarters office
Broadcast Experience:
Television Reporting & Writing Intern
January 2013 - May 2013
KCRG TV-9 News
Cedar Rapids, IA
• Independently covered hard news and feature events throughout the Cedar Rapids market
• Shot, wrote, and edited multiple VO/SOT and packages for night-side newscast
• Developed lead news story for 6pm news followed by natural sound package for 10pm news
Anchor / Reporter
Oct. 2011 - December 2013
Daily Iowan TV
Iowa City, IA
• Assisted in writing and production of 15 minutes newscast, airing 5 nights per week
• Shot, wrote, and edited 2 weekly news packages covering local and national issues on deadline
• Interviewed premiere names in entertainment industry including Adam Scott and Rashida Jones
Software Skills
• Cisionpoint
• Meltwater
• Apple Final Cut Pro
• Wordpress
• Adobe Photoshop
• Adobe InDesign
• ENPS
• EDIUS
• Audacity
• Microsoft Word / PPT
2. Broadcast Production Crew
Aug. 2012 - April 2013
Big Ten Network Student U
Iowa City, IA
• Collaborated with 15 peers to broadcast Hawkeye sports airing live on BigTenNetwork.com
• Operated state-of-the-art equipment including high-definition cameras and various microphones
• Interacted with talent and management to produce consistent high-quality broadcasts in high-pressure situations
Sports Radio Broadcast Co-Host
Aug. 2010 - March 2012
KRUI Radio
Iowa City, IA
• Co-hosted weekly radio broadcast with 2 colleagues providing analysis and predictions for upcoming Big
Ten Football and Men’s Basketball events
• Compiled weekly Big Ten sports statistics to defend broadcast analysis
Other Work History:
Maintenance Assistant
Summer 2011 / 2012 / 2013
Company One Fire Suppression and Safety Solutions
Fulton, IL
• Inspected and evaluated various sprinkler systems and fire suppression equipment for local businesses
• Constructed water and chemical fire suppression systems both in large and small scale markets
• Discovered the importance maintaining a safe environment and attention to detail
Reference and Shelving Assistant
Dec. 2010 - May 2012
University of Iowa Law Library
Iowa City, IA
• Aided numerous students in retrieving law books located throughout over 20,000 books in the library
• Repaired book bindings and shelved 300 books per week returned by students
Other Awards:
UI Honors Program (Spring 2011 - Present)
• University of Iowa academic program requiring a minimum 3.33 semester GPA
Iowa Broadcast News Association (2013)
• 2nd place “Overall Excellence” student broadcast news category
• 3rd place “Public Affairs” student broadcast new package
Volunteer & Leadership Experience
Crisis Center Service Project
• Served as Media Relations Liaison to raise donations & awareness for Crisis Center of Johnson County
• Collaborated with 13 peers to collect over 520lb of donated goods within 12 hours
• Facilitated communication with budget teams, risk management teams, and area businesses
Little Indians Basketball Clinic
Basketball clinic for area students ranging in age from 8 to 12. Responsibilities included teaching young
athletes proper skills and fundamentals, as well the proper attitude to carry through life.
Camanche Football Camp
Summer football camp sponsored by the Camanche Football Staff. Taught youth athletes the
fundamentals of football and various plays used in the high school playbook. Responsibilities included
coaching a team and being a positive coach/leader.