1. MICKEY Y. MONTEVIDEO
3202 Fern Hill Road • Bogart, GA 30622
706-540-6454 • mickey.mtv@gmail.com
PROFESSIONAL
STATEMENT
Experienced communications professional with expertise in strategy development, branding, project
management, research, special event planning/execution, media relations, university and community
collaboration, publications, writing and editing, advertising, fundraising, student services, employee
relations and staff management. Software skills: Microsoft Office suite, Photoshop and web editing
programs.
PROFESSIONAL
EXPERIENCE
Public Relations/Internal Communications Coordinator
College of Engineering, University of Georgia, Athens, GA; Nov. 2012-present
Created initial marketing strategy for UGA’s new College of Engineering.
• Assisted in development of branding of new college, including positioning and logo design
• Created initial newsletter and publications for faculty, staff and students
• Directed website overhaul, working with marketing consultants (ExpressionEngine)
• Launched social networking for college, including Facebook and Twitter
• Prepared press releases and managed media relations
• Developed alumni contacts and programs, including Homecoming and E-Day events
• Plan, manage and execute special events and ceremonies, including Convocations,
Awards of Excellence and special student programs
• Lead non-academic student support services, which includes managing 17 student clubs and
organizations, the Ambassador program and other non-academic student activities
• Manage internal communications, including bi-weekly electronic newsletter and
• Assist with management and support of Honorifics Committee in identifying, nominating and
selecting students, faculty and staff for college awards
Public Relations Coordinator
Office of the Vice President for Public Affairs, University of Georgia, Athens, GA;
Oct. 2010-Nov. 2012
• Produced and distributed university news to local, state, national and international media
• Worked with schools, colleges and units to develop, edit and distribute stories for optimum
coverage
• Served as web editor for UGA.edu
• Planned, edited and wrote stories about faculty, students, pertinent events and features on
research, teaching and service programs at UGA
• Served on various committees, including annual diversity event, arts publicity council and
staff representative council
President
MYM Marketing & Public Relations, Inc.; Bogart, GA; Oct. 1997-Oct. 2010
Owned and operated corporate communications firm. Managed a staff of four, including public
relations specialist, graphic designer, administrative assistant and intern. Areas of expertise:
• Marketing and promotional strategy development
• Corporate branding and identity packages
• Public relations tactics
• Special event planning and execution
• Research techniques
• Writing press releases, speeches, advertising and publication copy, communiqués
• Media relations/pitching
• Advertising development and placement
• Publication production
• Employee relations
• Constituency identification and consensus building
• Website development
• Community relations
• Social networking
• Selection of appropriate promotional and premium items

2. Mickey Y. Montevideo, pg. 2
Public Relations Director
Athens Regional Medical Center; Athens, GA; April 1983-Oct. 1997
Directed public relations and marketing activities for 315-bed general/acute-care facility, targeting the
community, local government, medical staff, hospital employees, patients, business and industry,
media and volunteers. Managed a staff of three, including public relations coordinator, administrative
assistant and intern.
• Created and executed entire advertising strategy
• Supported hospital foundation with support material and special event management
• Planned and executed all special events
• Directed all media relations, including press conferences, executive announcements
• Wrote news releases and pitched stories
• Created and managed all publications and periodicals
• Developed and produced newsletters for employees and volunteers
• Organized tours and events, including VIP visits, ceremonies, employee activities and more
• Served as primary hospital liaison in local, regional and state communities
Public Affairs Director
Coastal Area Planning and Development Commission; Brunswick, GA; Oct. 1981-April 1983
Responsible for a variety of public relations functions for regional planning commission.
News Anchor and Reporter
WAGQ Radio; Athens, GA; June 1980-Oct. 1981
EDUCATION University of Georgia
Bachelor of Arts in Journalism, emphasis in broadcast news, minor in political science
Young Harris Junior College
Associate of Science in Education; editor of college newspaper
PROFESSIONAL & LOCAL
INVOLVEMENT
• Chapelwood United Methodist Church – Children’s Director, 2009-current
• Athens Area Cancer Auxiliary – Sustainer, 2001-current
• North Oconee High School – Parent Volunteer, 2016-current
Past Involvement:
• Staff Representative Group, UGA Office of External Affairs – Representative
• American Cancer Society – Board Member, Various committees
• Athens Area Cancer Auxiliary – Member, Various committees
• United Way of Northeast Georgia – Various key positions, including Campaign Chair, Loaned
Executive Chair
• MLK Freedom Breakfast at UGA – Planning Committee, Media Relations Coordinator
• Georgia Education Advancement Council – Member
• Council for Advancement and Support of Education – Member
• Malcom Bridge Elementary and Middle Schools – Parent Volunteer
• Relay for Life – Various committees and positions
• Business Network International – Member
• Athens Area and Oconee Chambers of Commerce – Various committees
• American/Georgia Societies for Healthcare Marketing and Public Relations – Ga. President
• “Athens ’96,” – Member, local planning organization for 1996 Olympics
• L.E.A.D. Athens – Alumni, Various committees
• Rotary Club of Athens – Member
• In Their Shoes, Athens Regional Medical Center – Committee Member
AWARDS • UGA College of Engineering Staff Award – 2014
• Student Recognition/UGA Career Center Career Outcome Survey – fall, 2014; spring, 2015; fall, 2015
• Arch Award – University of Georgia’s recognition of alumni
• Athena Award – International recognition of professional excellence, community service and support
of women in attaining professional excellence and leadership skills
• Reader’s Choice Award for Public Relations Agencies – 2006, 2007, 2008, 2009
• United Way “Loaned Executive of the Year” Award