The document proposes hosting a Bowling World Championship event in Louisville, Kentucky. It identifies the target market as adults ages 25+ making $40k annually with kids. Promotional strategies would include rebranding as the "Bowling World Championship" and having bowlers visit local alleys. Revenue sources include entry fees, tickets, sponsorships, and merchandise sales. The proposed venue is 4th Street Live in Louisville which allows for outdoor and indoor bowling. The budget projects a $152,935 profit. Louisville has proven it can successfully host major events and boost brand awareness for bowling.