The document summarizes sponsorship opportunities for Burlington's annual Canada Day celebration, which attracts over 70,000 visitors. Sponsorship levels range from $25,000 for the presenting sponsor down to $1,000 for event sponsors. Higher levels receive more promotional benefits like logo placement, guest passes, and opportunities to interact with attendees. The top sponsor would receive category exclusivity and opportunities to MC events. Sponsorship supports activities, entertainment, food, and fun for all ages at the largest one-day festival in Burlington on July 1st.

1. Sponsorship Opportunities
“…we would not be able to provide the level of activities and entertainment
without the contributions of local businesses and organizations…”
- Mayor Rick Goldring

2. Burlington’sannualCanadaDayCelebration
attractsover70,000visitorstoourbeautiful
waterfront and is the community’s largest
one day festival. This Festivals and Events
OntarioTop 100 festival boasts a full day of
activities, entertainment, food and fun for
allages!
This annual tradition has been a successful
source of leads and new clients for many
companiesandorganizationsintheGolden
Horseshoe.
Tuesday, July 1, 2014
Spencer Smith Park
Celebrate Our Nation
2

3. THIS ISYOUR INVITATION
TOTAKEPARTINONEOFTHEMOSTEXCITINGEVENTSOF2014
YOUR SUPPORT BY WAY OF A SPONSORSHIP INVESTMENT
WILLHELPENSURETHATWEPRESENTTHERESIDENTSANDVISITORSOFTHE
CITYOFBURLINGTONTHEULTIMATEFREE
CANADA DAY CELEBRATION!
3

4. Opening Ceremonies featuring the
BurlingtonTeenTour Band.
Two stages with a variety of
performances throughout the day
and evening.
Activity areas – inflatables, crafts
and games.
Food vendors, displays, activity
providers and marketplace.
Canada Day 5 km run.
Fireworks accompanied by
Symphony on the Bay.
Spectacular waterfront location.
Scholars in Collars Dog Show.
Sunrise and sunset yoga classes.
Festival Highlights
4

5. • “Burlington’s Canada Day Celebrations presented by”your organization
• Category exclusivity
• Logo recognition on all marketing materials and official website
• Inclusion in all press releases, print and digital media
• Inclusion in social media campaign through Burlington Events, Parks and Recreation, City of Burlington andTourism Burlington
• 20 guest passes to CanadianaViewing Area with opportunity for branded table
• Logo on promotional poster
• City website presence + link
• Newspaper ads
• Radio andTelevision spot mention
• Media interviews/remote segment
• Logo on event teamT-shirt
• Verbal recognition via stage announcements
• Opportunity for company representative to M.C.
• Sponsor signs: main stage, dedicated and combined
• Opportunity for custom on-site brand experience via mascoting, sampling and/or couponin
• Preferred vendor location, tent and space
• Interaction with 70,000+ attendees
• First right of refusal for 2015 sponsorship
$25,000$25,000
PresentingSponsorPresentingSponsorPresentingSponsor
1 available
5

6. 6

7. • Logo recognition on official website, event flyer, CVA flyer and ticket
• Inclusion in all press releases
• Inclusion in social media campaign through Burlington Events, Parks and Recreation, City of Burlington andTourism Burlington
• 20 guest passes to CanadianaViewing Area with opportunity for branded table
• Logo on promotional poster
• City website presence + link
• Social media mentions: tweets, posts, links
• Newspaper ads
• Media interviews/remote segment
• Logo on event teamT-shirt
• Verbal recognition via stage announcements
• Sponsor signs: dedicated and combined
• Opportunity for custom on-site brand experience via mascoting, sampling and/or couponing in CVA
• Preferred vendor location, tent and space
• Interaction with 70,000 + attendees
$15,000$15,000
CanadianaViewingArea(CVA)
Sponsor
CanadianaViewingArea(CVA)
Sponsor
CanadianaViewingArea(CVA)
Sponsor
7
1 available

8. 8

9. • Logo recognition on official website and event flyer
• Inclusion in social media campaign through Burlington Events, Parks and Recreation, City of Burlington
• 12 guest passes to CanadianaViewing Area
• Logo on promotional poster
• City website presence + link
• Newspaper ads
• Logo on event teamT-shirt
• Verbal recognition via stage announcements
• Sponsor signs: main stage, dedicated and combined
• Opportunity for custom on-site brand experience via mascoting, sampling and/or couponing
in vendor booth
• Vendor location, tent and space
• Interaction with 70,000 + attendees
$10,000$10,000
PartnerSponsorPartnerSponsorPartnerSponsor
9
1 available

10. 10

11. • Logo recognition on event flyer and official website
• 8 guest passes to CanadianaViewing Area
• Social media mentions: tweets, posts, links
• Logo on promotional poster
• City website presence + link
• Newspaper ads
• Logo on event teamT-shirt
• Sponsor signs: main stage, dedicated and combined
• Vendor location, tent and space
• Interaction with 70,000+ attendees $7,500$7,500
StageSponsorStageSponsorStageSponsor
11
2 available

12. This is your opportunity to promote your organization to thousands of
potential customers and help contribute to this successful festival.
GetInvolved!GetInvolved!GetInvolved!
12

13. • 6 guest passes to CanadianaViewing Area
• Volunteer sponsor only: logo on all volunteer communication
• Logo on promotional poster
• City website presence + link
• Social media mentions: tweets, posts, links
• Newspaper ad
• Logo on event teamT-shirt
• Verbal recognition via stage announcements
• Sponsor signs: dedicated and combined
• Vendor location, tent and space
• Interaction with 70,000+ attendees
$3,000$3,000
Headline/Firework/Volunteer
Sponsor
Headline/Firework/Volunteer
Sponsor
Headline/Firework/Volunteer
Sponsor
13
1 of each available

14. 14

15. • 4 guest passes to CanadianaViewing Area
• Logo on promotional poster
• City website presence + link
• Social media mentions: tweets, posts, links
• Verbal recognition via stage announcements
• Sponsor sign: combined
• Vendor location, tent and space
• Interaction with 70,000+ attendees
$1,500$1,500
ActivityArea/ZoneSponsorActivityArea/ZoneSponsorActivityArea/ZoneSponsor
EventSponsorEventSponsorEventSponsor
• 2 guest passes to CanadianaViewing Area
• Logo on promotional poster
• City website presence
• Social media mentions: tweets, posts, links
• Verbal recognition via stage announcements
• Sponsor sign: combined
• Vendor location, tent and space
• Interaction with 70,000+ attendees
$1,000$1,000
4 available
10 available
15

16. Ahmed Hafez
hafeznbk@yahoo.com
647-295-9774
Mike Mueller
mike.mueller@burlington.ca
905-335-7600 ext. 7704
Carla Marshall
carla.marshall@burlington.ca
905-335-7600 ext. 7724
Thankyou!Thankyou!Thankyou!
Thank you to our 2013 Canada Day supporters: sponsors, vendors, volunteers and media.
We look forward to working with you for 2014.
Canada Day SponsorshipTeam: