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Bottom-up-down
approach
Creating system maps by understanding
people’s stories
Bruno Rizardi, Daniela Metello
Overview
Our work was based on
a design perspective of
human experiences, a
system approach for
modeling causal loops
diagrams to find
behavioral leverage
points for systemic
change
The method
Define Situation Field Research
Map Trajectories
Map System
Find behavioral
leverage
Test behavioral
mechanisms
Create
Solutions
System
Mapping
Typical case trajectory
(not successful)
Positive deviant trajectory
(successful)
We mapped both successful and
unsuccessful trajectories do
determine which variables were
relevant for our system map.
By tracking how these both
trajectories intersected, we were
able to identify important variables
and turning points for each case,
composing a system using user's
stories.
Behavioral
Testing
The leverage point (place in the system
with potential to enact systemic
change) was based on where the user
had agency, meaning where in the
system decision-making played an
important role to determine the
variable.
Those decision-making moments are
behavioral leverage points, combining
both agency and systemic-level change
potential.
Behavioral
Testing
To identify the behavioral mechanisms
that could create change, we designed
a test with vignettes.
The vignettes comprised a standard
story and a test version which varied
according to the behavioral element
that would be tested - mental model,
selective learning and intrinsic
motivation.
The farmers answered questions
about the 2 versions so we could
compare the results.
Intrinsic Motivation
No significant change was found between
control and treatment tests.
Mental Models
Mental models showed negative
results.
Selective Learning
Selective learning showed a significant
variation.
Solution prototyping
The team designed a peer-to-peer
learning experience, using positive
deviant role models to change peers'
mental model and teach new techniques
We are testing a video with a successful story
Conclusions
● The relationship between behavioral sciences and systemic design has proven to be quite
promising;
● It is possible to identify people’s key behaviors that seem to have systemic impacts - the
use of vignettes has shown good results;
● It is important to test which mechanisms can leverage behavioral changes;
● The use of contrasts between positive deviances/typical case shows what are the key
factors in systems;
● If possible, it is important to test different levers to find the most promising.
Thank you!
Bruno Rizardi, Daniela Metello
brunomrizardi@gmail.com
daniela.metello@enap.gov.br

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Bottom-Up-Down Approach

  • 1. Bottom-up-down approach Creating system maps by understanding people’s stories Bruno Rizardi, Daniela Metello
  • 2. Overview Our work was based on a design perspective of human experiences, a system approach for modeling causal loops diagrams to find behavioral leverage points for systemic change
  • 3. The method Define Situation Field Research Map Trajectories Map System Find behavioral leverage Test behavioral mechanisms Create Solutions
  • 5. Typical case trajectory (not successful) Positive deviant trajectory (successful) We mapped both successful and unsuccessful trajectories do determine which variables were relevant for our system map. By tracking how these both trajectories intersected, we were able to identify important variables and turning points for each case, composing a system using user's stories.
  • 6.
  • 8. The leverage point (place in the system with potential to enact systemic change) was based on where the user had agency, meaning where in the system decision-making played an important role to determine the variable. Those decision-making moments are behavioral leverage points, combining both agency and systemic-level change potential.
  • 9. Behavioral Testing To identify the behavioral mechanisms that could create change, we designed a test with vignettes. The vignettes comprised a standard story and a test version which varied according to the behavioral element that would be tested - mental model, selective learning and intrinsic motivation. The farmers answered questions about the 2 versions so we could compare the results.
  • 10. Intrinsic Motivation No significant change was found between control and treatment tests.
  • 11. Mental Models Mental models showed negative results.
  • 12. Selective Learning Selective learning showed a significant variation.
  • 13. Solution prototyping The team designed a peer-to-peer learning experience, using positive deviant role models to change peers' mental model and teach new techniques
  • 14. We are testing a video with a successful story
  • 15. Conclusions ● The relationship between behavioral sciences and systemic design has proven to be quite promising; ● It is possible to identify people’s key behaviors that seem to have systemic impacts - the use of vignettes has shown good results; ● It is important to test which mechanisms can leverage behavioral changes; ● The use of contrasts between positive deviances/typical case shows what are the key factors in systems; ● If possible, it is important to test different levers to find the most promising.
  • 16. Thank you! Bruno Rizardi, Daniela Metello brunomrizardi@gmail.com daniela.metello@enap.gov.br