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Botify's presentation at Brighton SEO (Sept. 2014)
The document discusses how to better understand and manage a website's organic search performance using a strategic methodology. It outlines steps to explore website pages with crawlers, analyze web server logs for Googlebot activity, and identify untapped traffic potential. The goal is to improve SEO efficiency and gain insights into which pages are effective or need attention.
Botify's presentation at Brighton SEO (Sept. 2014)
- 1. How well doesGoogle know your website? www.botify.com Twitter.com/botify
- 2. Twitter.com/botify Facebook.com/botify Annabelle Product Evangelist @nabotify Adrien CEO @adrien_men
- 3. A small teamfrom Paris Twitter.com/botify
- 4. With hundreds ofclients throughout the world Twitter.com/botify
- 5. All types ofindustries Twitter.com/botify
- 6. We created adisrupting way of managing organic search Twitter.com/botify
- 7. Some websites candouble their organic traffic using our methodology Twitter.com/botify
- 8. Fact: search enginesactually don't understand your website. Twitter.com/botify
- 9. Crawled pages ratiocan vary a lot Website A Website B Website C Twitter.com/botify
- 10. Opportunity: your activepages ratio can grow Website A Website B Website C Twitter.com/botify
- 11. How can youdo it? Twitter.com/botify
- 12. 1) Explore allpages in the website structure with a website crawler Twitter.com/botify ● Follow the same rules as Googlebot ● Take all the time you need ● Don't stop until you’ve reached the deepest URL
- 13. 2) Extract Googlebotqueries from web server logs Twitter.com/botify ● List all pages explored by Google over a 30-day period ● Find out which weren't crawled.
- 14. 3) Extract organicvisits from web server logs Twitter.com/botify ● List which of these pages received visits through Google search results ● Find out which didn't.
- 15. Full picture ofyour current organic performance Twitter.com/botify
- 16. Identify where youruntapped traffic potential lays Twitter.com/botify
- 17. Consider pages forwhat they are worth Product category Product details Product reviews Store page Twitter.com/botify
- 18. Measure SEO efficiencyby type of page Pages crawled by Google Organic visits Twitter.com/botify
- 19. Identify organic searchactive pages Find out why others aren't active Twitter.com/botify User ratings Categories Editorial Products Search results Categories Editorial Products Search results User ratings
- 20. Imagine what youcan do with information, delivered daily Twitter.com/botify
- 21. Monitor Googlebot's activity Twitter.com/botify
- 22. Control new pagesdiscovered by Googlebot Twitter.com/botify
- 23. Distinguish between valuableand useless crawl Twitter.com/botify
- 24. This methodology shouldshed a new light on your website and complement your current approach. We hope you won't look at SEO the same way. Twitter.com/botify
- 25. More info? Twitter.com/botify Facebook.com/botify hello@botify.com Twitter.com/botify Icons from http://thenounproject.com/