This presentation was covered in the Weekly SEO live stream on 22 January 2021. The goal of these live sessions is to provide the SEO community with relevant and useful information. If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=MKuitnDc3IY&ab_channel=BoostROAS. Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/. I hope you will enjoy it!

1. 22 January 2020

3. ● Is Googlebot stop crawling your website if your Robots.txt is
unreachable?
● What should you know while limiting the Googlebot crawl
rate?
● How to set your individual doorway pages to get more
organic visibility?
● What does Google mean by making your content readable?
● The official way to get your pages AMP-friendly in WordPress
● Is Google limiting us while we use "Request Indexing" in an
exaggerated way?
● The #SEOFOMO Chat with the community experts
● New Web Vitals Lane in the Performance Panel Recordings
● John Mueller Clears Confusion about Mobile First Indexing
● Paying for Bloggers to Write is Against Webmaster
Guidelines
● The Effect of a Trailing Slash at the End of URLs
● What Should Your SEO KPIs be?
● Is Geo-IP Harmful just for SEO?
● Why Local SEO is important this year than in previous year?
● Structured and Unstructured Citations
● Google's investment in local search industry with Pointy
● Sources of Information for Voice Assistants

4. If Googlebot can't fetch
your Robots.txt, they
will not crawl any URL
from the website.
1. Googlebot first looks if there's
any robots.txt file.
2. If the file returns "200" or "404"
– then it’s okay.
3. If the file is returning 5XX every
single time, then it's a serious
problem.
https://www.youtube.com/watch?v=JvYh1oe5Zx0 (Googlebot and Web Hosting (WMConf MTV '19)
https://web.dev/robots-txt/ (Documentation)

5. What should you know
while limiting the
Googlebot crawl rate?
Keep in mind that:
1. Googlebot always is trying not to
overload your server.
2. Google’s crawl rate is not always
working perfectly.
3. Your website will not get more crawl
if you set a higher crawl rate.
4. As a recommendation, don’t limit
your crawl rate, trust and leave it to
Google.
5. Read the warnings from the below
documentation.
https://developers.google.com/search/docs/guides/reduce-crawl-rate
https://support.google.com/webmasters/answer/48620

6. How to set your individual
(doorway) pages to get
more organic visibility?
1. “Googlebot understands very well if there’s a
page with poor content. Which actually is a
doorway page.”
2. “Instead of creating different pages with
various individual (specific) keywords, create
one that explains your product really well.”
3. Even if you have a few pages on your
website, detailed and user-friendly pages
always are well-recognized and
well-ranked pages by Google.
https://youtu.be/puNqYcqyClQ?t=1998 (English Google SEO office-hours from January 15, 2021 – from 33:18)
https://developers.google.com/search/docs/advanced/guidelines/doorway-pages (Documentation)

7. Make your
web pages
readable till
you have time
● If the content on the page is not
easily accessible to the users, it's a
potential penalty cause because of
"No Intrusive Interstitials" rule,
which is coming with the Page
Experience Algorithm update in
May 2021.
https://developers.google.com/search/docs/guides/page-experience

8. Now we have a more
powerful & easy-to-use
AMP plugin for WordPress
Shortly,
● It’s more useful for technical and
non-technical users.
● Automates the process of
generating AMP-valid markup.
● Provides effective validation tools
to help you ensure your site
remains fully AMP-compatible.
● & much more.
https://wordpress.org/plugins/amp/ (Official AMP Plugin for WordPress by Google)
https://www.youtube.com/watch?linkId=109497424 (Introduction to the new features)

9. Is Google limiting us while
we use "Request Indexing"
in an exaggerated way?
In a nutshell, the answer is yes. After all,
it’s a tool, and it's logical to have limits.
Nick wanted to dive deeply into this,
and he learned that we have max. 12-14
URLs requesting limitation per 24
hours.
More insights and mysterious findings
👇🏻
https://nickleroy.com/blog-posts/request-indexing-gsc-limit/ (How Many URLs Can You “Request Indexing” For in GSC? [Case Study] by Nick LeRoy)

10. The #SEOFOMO Chat
with the community
experts
Aleyda is organizing every Monday an
SEO chat event in Clubhouse with the
community experts.
6:00 PM (CET)
https://www.joinclubhouse.com/event/ExqwRr8m (Latest in SEO: The #SEOFOMO Chat)

11. New Web Vitals
Lane in the
Performance Panel
Recordings
You can now see Web Vitals
info in Performance recordings.
Chrome should be updated to
Version 88.
https://developers.google.com/web/updates/2020/11/devtools

12. John Mueller
Clears Confusion
about Mobile
First Indexing
No need to change canonical
URLs.
Since hreflang is hard &
confusing that is different.
https://twitter.com/JohnMu/status/1351259274782142466

13. Paying for Bloggers
to Write is Against
Webmaster
Guidelines
Do not pay for writer to get
backlinks!
Write high quality content to
gain backlinks. But how?
https://www.seroundtable.com/bloggers-dofollow-backlinks-google-guidelines-30771.html

14. The Effect of a
Trailing Slash
at the End of
URLs
● What is the effect for SEO?
○ Can be treated as separate URLs.
○ May cause duplicate content.
https://ahrefs.com/blog/trailing-slash/

15. What Should
Your SEO
KPIs be?
● Traffic? Impressions? Avg. time on
page? Bounce rate?
● What is the magical solution?
○ 10% uplift on Revenue
○ Solving Coverage Issues
○ Reduce Page Speed by 2 seconds
○ Increase Keyword Visibility by 2x
https://www.semrush.com/blog/seo-kpis

16. New Post Alert
Let’s dive into international
SEO universe.
https://www.boostroas.com/international-seo-strategy/

17. Main market: UK
Location UK = Currency GBP
Other markets = DE, FR, SP etc.
Location others = USD
GEO IP Redirection

18. Is Geo-IP Harmful
just for SEO
An error from Google
Merchant Center
Mail from Google Merchant Center

19. Local SEO
Why is it more important this
year than previous years?
https://moz.com/blog/2021-local-seo-success

20. Core Web Vitals
Faster mobile speed experience
= faster local response.
https://web.dev/vitals/

21. CMS Systems for
Small Business
Even free websites will gain
importance.
https://w3techs.com/technologies/history_overview/content_management

22. Structured &
Unstructured Citations
How does Google find your
business information?
https://ahrefs.com/blog/local-citations/

23. Online references
for your business
Industry based graph of the
websites where Google
receives your NAP data.
https://moz.com/learn/seo/citations-by-category

24. Sources of Information
for Voice Assistants’
answers
Focus not only on Google SERP
but also on other platforms.
https://www.semrush.com/blog/voice-search-local-seo/

25. What’s in store?
Purchased by Google these
days last year, Pointy will open
a new door to local shopping.
https://www.businessinsider.com/google-acquires-irish-retail-tech-startup-pointy-2020-1

26. Ask Us
Anything
https://boostroas.typeform.com/to/MjHJ0v7L