This is a new Panda algorithm, not a refresh that we've seen almost monthly but enough for Google to name this 4.0, which means a new algorithm update to it. Matt Cutt announced that, this Panda 4.0 update impacts ~7.5% of English queries to a degree that a regular user might notice.

1. A New Panda Algorithm : Google Panda 4.0
There we have it! A new Panda Update! 4.0

2. Google Panda 4.0
Google’s Head of Webspam, announced the release of the Panda 4.0 update via his Twitter feed.

3. Google Panda 4.0
This is a new Panda algorithm, not a refresh that we've seen almost monthly but enough for
Google to name this 4.0, which means a new algorithm update to it.
Matt Cutt announced that, this Panda 4.0 update impacts ~7.5% of English queries to a degree
that a regular user might notice.

4. Google Panda 4.0
Google said nothing is going on, we've been seeing signs of major changes and ranking shifts all
throughout the month. I suspect those were tests for both this Google Spam Algorithm version
2.0 and the Panda 4.0 release.
Google stopped confirming Panda updates last year and then started doing rolling updates but
that doesn't mean they haven't done work on fine tuning the algo.

5. First Look : Google Panda 4.0 Update
Panda 4.0 is clearly a major update (changes to site identification and classification processes;
worth announcing) to the algorithm as opposed to a data refresh (changes brought about as a
result of deeper crawling with more site-specificity).

6. Panda Update 4.0: Winners and Losers
Here are the 10 biggest losers in terms of reduced visibility in Google searches under Panda 4.0:
• ask.com - 50%
• ebay.com - 33%
• biography.com - 33%
• retailmenot.com - 33%
• starpulse.com - 50%
• history.com - 33%
• isitdownrightnow.com - 50%
• aceshowbiz.com - 75%
• examiner.com - 50%
• yellowpages.com - 20%

7. Panda Update 4.0: Winners and Losers
The 10 biggest winners in terms of visibility gained in Google searches under Panda 4.0:
• glassdoor.com 100%
• emedicinehealth.com 500 %
• medterms.com 500 %
• yourdictionary.com 50%
• shopstyle.com 250%
• zimbio.com 500%
• myrecipes.com 250%
• couponcabin.com 250%
• buzzfeed.com 25%
• consumeraffairs.com 100%

8. Google Panda 4.0
The intent of Google's updates is the same as all its previous updates: It is attempting to
discriminate against spam web pages that publish duplicate, thin or useless content simply for
the purpose of getting search traffic from Google. Google has always said that the No.1 goal of
its search engine is to point readers to the highest quality web pages possible, and to bury
results for low quality sites.

9. Google Panda 4.0
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