The document introduces the Jobs-to-be-Done (JTBD) Needs Framework for understanding customer needs at a deeper level. It explains that there are three types of customers - job executors who use products, product support teams, and economic buyers who purchase products. Each has different "jobs" they are trying to get done. The framework maps these jobs and their desired outcomes to help product teams create solutions that better satisfy customer needs. Examples are provided of how various companies have used the framework across different industries to drive innovation and growth.
Revolutionizing JTBD Research: Evan Shore on AIJim Kalbach
Evan Shore, Senior Director of Product Management for Walmart Health & Wellness, shares his amazing exploration of using AI to assist in JTBD research.
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
Build – Measure – Learn is one of the most important mechanisms of agile software development. However, this mechanism is often crippled in nowadays projects, where traditional approaches of requirements gathering are bloating up product backlogs that cannot be prioritized anymore in a meaningful way. The results are customers not interested in iteration results, release to production that happens only at the end of the project, and feedback from customers when it is already too late and the budget is burned up.
Story mapping is a method that aligns user stories along desirable outcomes, so that customers can give sooner meaningful feedback, and release to production can happen earlier. The method helps slicing and prioritizing user stories, and addresses the product design aspect that is missing when just working with a product backlog. The method is highly visual and facilitates shared product ownership among product owner, team and customer.
This presentation provide an introduction to the concept of story mapping, with examples and experience gathered in own projects.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Revolutionizing JTBD Research: Evan Shore on AIJim Kalbach
Evan Shore, Senior Director of Product Management for Walmart Health & Wellness, shares his amazing exploration of using AI to assist in JTBD research.
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
Build – Measure – Learn is one of the most important mechanisms of agile software development. However, this mechanism is often crippled in nowadays projects, where traditional approaches of requirements gathering are bloating up product backlogs that cannot be prioritized anymore in a meaningful way. The results are customers not interested in iteration results, release to production that happens only at the end of the project, and feedback from customers when it is already too late and the budget is burned up.
Story mapping is a method that aligns user stories along desirable outcomes, so that customers can give sooner meaningful feedback, and release to production can happen earlier. The method helps slicing and prioritizing user stories, and addresses the product design aspect that is missing when just working with a product backlog. The method is highly visual and facilitates shared product ownership among product owner, team and customer.
This presentation provide an introduction to the concept of story mapping, with examples and experience gathered in own projects.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Re-Positioning the value of the architecture practiceCraig Martin
In an increasingly competitive landscape, organisations are becoming more aware how important it is to develop business services models that are aligned to customer values. Organisations that are not able to take a customer focused perspective are losing footing in the market as they attempt to understand what it means to architect for the customer.
Topics include:
- The Pressures caused by Disruption
- Performance and Expectation Gaps at the CxO level
- Improving Architecture Value
- Discipline Confusion
- Unifying the Enterprise
- Architecture Services Design
- Architecture Demand Analysis
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Building Invincible Companies With Effective Business Portfolio Management
Alex will discuss how you can manage a portfolio of products successfully. How can you invent new business models (explore), improve existing ones (exploit), and manage them all across the organization (manage)? How should you visualize your business model portfolio, in order to be prepared for the future?
You will learn how to map the exploration of new business ideas and test them in a simple and practical way. You will learn how to manage and improve the businesses and products you already have, understand how much profit existing business models generate and point out any synergies/conflicts between your models.
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
A workshop on Value Proposition Design by Sam Rye from Lifehack & Enspiral.
This workshop takes you through the Value Proposition Canvas, helps you pitch your vision, and lays out a short exercise to make a 2D or 3D prototype of your solution for feedback.
It draws heavily on the content, language and concepts from this book, which we highly recommend you buy if you're serious about (social) entepreneurship or intrapreneurship : https://strategyzer.com/value-proposition-design
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Working as an agile Experience DesignerThoughtworks
This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Re-Positioning the value of the architecture practiceCraig Martin
In an increasingly competitive landscape, organisations are becoming more aware how important it is to develop business services models that are aligned to customer values. Organisations that are not able to take a customer focused perspective are losing footing in the market as they attempt to understand what it means to architect for the customer.
Topics include:
- The Pressures caused by Disruption
- Performance and Expectation Gaps at the CxO level
- Improving Architecture Value
- Discipline Confusion
- Unifying the Enterprise
- Architecture Services Design
- Architecture Demand Analysis
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Building Invincible Companies With Effective Business Portfolio Management
Alex will discuss how you can manage a portfolio of products successfully. How can you invent new business models (explore), improve existing ones (exploit), and manage them all across the organization (manage)? How should you visualize your business model portfolio, in order to be prepared for the future?
You will learn how to map the exploration of new business ideas and test them in a simple and practical way. You will learn how to manage and improve the businesses and products you already have, understand how much profit existing business models generate and point out any synergies/conflicts between your models.
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
A workshop on Value Proposition Design by Sam Rye from Lifehack & Enspiral.
This workshop takes you through the Value Proposition Canvas, helps you pitch your vision, and lays out a short exercise to make a 2D or 3D prototype of your solution for feedback.
It draws heavily on the content, language and concepts from this book, which we highly recommend you buy if you're serious about (social) entepreneurship or intrapreneurship : https://strategyzer.com/value-proposition-design
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Working as an agile Experience DesignerThoughtworks
This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Society has benefited tremendously from the development and utilization of mechanical devices which are implanted inside the body and are used to replace bones and joints, increase blood flow, and even measure blood chemistry. To further enhance the performance of these devices, the application of thin films to the external surfaces is an ongoing research and development interest at many companies. Engineers have a choice of a variety of technologies to apply these liquid coatings to these often complex surfaces ranging from vacuum technology to direct liquid application. The decision on what technology to use is a function of the liquid precursor used, the mechanism of coating formation and the geometry of the object to be coated. A critical quality and process control criterion is the consistency of the coating on the surface. Fluid delivery technology can play an important part in maintaining coating consistency. Pumps and liquid flow controllers are technologies being used today. For vapor coating processes, liquid vaporization technology is a critical link in the fluid delivery system. New flow and vaporization technology is available that can be applied to fluid delivery to improve the application of medical device coatings.
How To Write A Thesis Statement (with Useful Steps and Tips) • 7ESL. Art Thesis Statement Examples / Essay Example Compare Examples College .... Thesis - Examples and Definition of Thesis - A thesis statement .... Thesis Statement for Argumentative Essay. How to Write a Thesis Statement for a Literary Analysis Essay - YouTube. Essay thesis definition in writing. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab. 5 Types of Thesis Statements | Digital Learning Commons. FREE 9+ College Essay Examples in PDF | Examples - How to write english .... Introduction Thesis Essay Example - Thesis Title Ideas for College. Thesis Paper Writing Help, Writing, Topics, Examples. Gypsy Daughter Essays: Welcome to Gypsy Daughter Essays. Thesis Introduction Examples | Examples - How to write a thesis .... What Are The Different Types of Thesis Statements. How to Write a Thesis Statement: Examples & Rules. How To Write an Excellent Thesis and Structure your Essay - YouTube. Meet your deadlines for dissertation essays. Writing thesis papers - National Sports Clinics. Writing an essay introduction - Research & Learning Online - How to .... How To Write an Essay - Essay Tips: 7 Tips on Writing an Effective .... 004 Thesis Statement For Narrative Essay Example ~ Thatsnotus. Thesis Statement Examples For Explanatory Essay - Thesis Title Ideas .... How to Write a Thesis Statement: Fill-in-the-Blank Formula Persuasive .... 005 Marvelous What Is Thesis In An Essay Example Template Statement .... Staggering Thesis Essay Example ~ Thatsnotus. Thesis Vs Topic Sentence - Thesis Title Ideas for College. Writing The Thesis Statement: Write An A+ Research Paper - How to write .... Unusual Essay Thesis Examples ~ Thatsnotus. Narrative Essay: What is thesis in essay. what is marr’s thesis statement concerning the word and the sword.
Example Of A Harvard Referenced Essay. Harvard - Referencing Guide - Subject ...Nicole Muyeed
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Discover a comprehensive 7-point guide on how to start a hospital in India. Learn the essential steps and find out how Public Media Solution can help market your hospital effectively.
This presentation is about surgical drains and the techniques of draining the surgical wounds. Advancements in the surgical drains are also discussed and mentioned.
A Review on Design Process of Orthopedic Implantsiosrjce
The design process for medical devices is highly regulated to ensure the safety of patients. This
paper will present a review of the design process for implantable orthopedic medical devices. It will cover the
main stages of feasibility, design reviews, design, design verification, manufacture, design validation, design
transfer and design changes
AI won't take your job but someone using AI will take your job.
AI is a major topic of discussion today. Debates rage about the ethics, the potential for human extinction, obliteration of the workforce and plenty more between AI sceptics and AI believers. The variety and pace of development of the technology is unparalleled. It's almost impossible to keep up.
In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/autobooks-case-study/
A case study like no other. In this series of sessions at BoS Conference USA 2023 we deep dived into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
By focussing everything they did on the needs of their customers and helping them grow, they also grew faster, made their lives easier and changed the way they think about collaboration across the company.
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/how-autobooks-reinvented-itself-2/
The average lifespan of a first hire Product Manager is 11 months. This is terrible for Product Manager's and the businesses they join and then leave. What are the most common pitfalls that make this so difficult and what can founders and first hire Product Managers do to change this?
Tim shares an approach to make first hires a success that is focused on product but contains plenty of insights for hires in other functions. He starts before the hiring process starts and then share some tried and trusted guidelines for founders and Product Managers to make the first 12 months in the role a case study in excellence. He shares some templates you will be able to use to set yourself up for better outcomes.
https://businessofsoftware.org/talks/making-first-hire-product-managers-work/
You’ve got a great product customers love and you want to grow your user base. In this session, Lucy will explain why the smartest way to growth is to align your marketing with the strengths of your product so your product becomes a marketing engine.
She will show you how to understand the types of problems your customers experience and how that should shape your marketing to capture demand. Lucy will share case studies of companies that have developed powerful product led marketing approaches successfully including Grammarly, Hubspot. She will help you to understand the problems your customers face so that you can align your marketing and product marketing strategy with insights that will drive effective growth and product development.
https://bos.thebln.com/talks/your-product-as-a-marketing-engine/
B2B sales is hard and in a recession it gets harder. Over 70% of buyers think that sales people bring zero value to their buying process.
In this session, Mark will explain why sales can be such a challenge for software companies, why a recession can make it even harder and what you can do to change the narrative. He will share tried and trusted steps to help you, your product and your sales team stand out from the crowd so your buyers value your product and the help you can give them.
https://businessofsoftware.org/talks/better-b2b-sales/
Alex will discuss his journey from author and expert on business models to being CEO and Founder of Strategyzer, the product business that he has built from his mountain retreat in Switzerland. He will discuss how he manages and leads a fully remote team spread across 12 countries, how some of his biggest breakthroughs as an entrepreneur have come from being coached, how coaching has helped him to resolve team conflict and why at the heart of the business is a commitment to transparency that allows everyone to be part of the journey.
https://businessofsoftware.org/talks/alex-osterwalder-coaching-leadership-in-remote-companies/
Oyinda’s experience in helping nonprofits transition to digital literacy has given her insights into how we can maximise the impact of technology in the world. How can established organisations make better use of tools and frameworks that we as software people use everyday?
Oyinda will share lessons that help you understand the opportunities, the challenges and the processes that can help technology drive change in the world. From evolving perspectives, adapting and overcoming resistance to change, and why using frameworks for guidance, she will consider how to use frameworks and tools for social impact.
Whatever your business, you will learn how change happens and thus how your business can have more impact.
https://businessofsoftware.org/events/europe-2024/oyinda-bamgbose-how-tech-can-still-save-the-world/
Ninnu will share her experiences and insights on the things people and companies do that get big stuff done or lead to the destruction of the company. She’s worked for startups and global companies, in highly regulated industries, as well as ones where there are few rules. She has a strong understanding of how to get the best from teams and how companies often fail their people. She will share the good and the bad and some frameworks to get the best from your teams and encourage them to fail.
Humans fear failure but some failure is essential to progress. How can you encourage the right kind of failure in your organisation?
https://businessofsoftware.org/events/europe-2024/ninnu-campbell-how-to-make-people-fail/
Joe discusses why managing an effective external board for your organisation starts with understanding and managing your own internal board.
Your mind has a number of relatively discrete and often conflicting subpersonalities affecting how you come to decisions. The strongest personalities change in the moment. Understanding which personality is speaking and the history that informs them, helps you to understand why they give the advice they do.
You can learn to manage your mind, the voices you amplify and control in different contexts. The same is true for external boards – each member comes with unique history and perspective. Joe shares how understanding your inner board allows you to manage your board’s voices, amplify the right voices at the right time and know when you need to find new input.
https://businessofsoftware.org/events/europe-2024/five-traits-of-a-modern-ceo/
Imogen started her first company, Qudini, after leaving university and sold the business 10 years later, 2 months before Imogen’s first child was born.
She will share some of the lessons she learned along the way in a journey that started with a hackathon she attended at age 23 where she met her Co-Founder and CTO. She will talk about her experience raising funds when she did not believe she would be a unicorn, growth hacking, choosing advisers, why she decided it was time to sell, and how she ultimately steered her business to a successful exit.
https://businessofsoftware.org/events/europe-2024/imogen-wethered-how-to-start-sell-a-software-business-in-a-decade/
Do you know what the top five regrets of the dying are? Wishing you had worked harder, surprisingly, isn’t on the list. Eleanor will discuss the importance of discovering one’s true purpose as a key step in the way to long-term fulfillment.
In this interactive session, (pens and paper provided…), she will challenge you to consider your own personal history, how it has shaped your identity and values and show how understanding that can help you lead a more meaningful life. Living a life that aligns with your values can be hard when you may have concerns about the opinions of others. Aside from the value individuals take from understanding their purpose, or ‘why’, in the workplace, more engaged and self-aware employees are happier, more engaged, productive and creative in the workplace – if your company values are aligned with theirs.
https://businessofsoftware.org/events/europe-2024/dr-eleanor-gunn-the-top-five-regrets-of-the-dying-what-you-can-do-now/
How well do you know your best customers? Why do they choose your solution over all the others? Reality check – most of us guess.
Knowing what to focus on is hard. Knowing who your best customers are, quantifying and measuring how they feel value, gives you a top decile advantage. It enables you to operationalise growth.
Claire will show you how to match your product experience with real customer needs. Your teams will be better equipped and more focused to unlock product growth and revenue.
You’ll learn:
- Why identifying your best customers unlocks your product growth strategy.
- How to use what customers value to reverse engineer your ideal product experience.
- How to identify your leading indicators of success (which will more effectively influence your lagging KPIs like your free/trial to paid % & MRR growth).
- How to spot success gaps in your customer experience your team can fill.
https://businessofsoftware.org/events/europe-2024/claire-suellentrop-how-to-operationalise-customer-value-to-maximize-product-growth/
How can you take a team of infighting execs, each with their own goals and turn them into a disciplined team with a single shared purpose?
As you evolve, priorities may change, but the need to keep your team focused on the big goal (singular) of your org is a constant challenge for founders and professional leaders alike.
In this talk, Bruce will share the core principles you need to understand your stakeholders, negotiate priorities, set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business.
https://businessofsoftware.org/talks/bruce-mccarthy-aligning-your-executive-team/
Jobs to be Done provides a framework to help you leverage the force of your customers’ behaviour in order to drive your product improvement.
In a highly interactive session, Bob, architect of JTBD, and long time friend of BoS, (he loves the people he meets and is always one of the top three rated speakers), will work through some of the challenges you have implementing the framework in your organisations. From running successful interviews, collecting the data, using it to drive insights that will help inform your product, sales and marketing strategies, you will hear live case studies from your peers in the audience that will help you build better products and companies. Attendees will be invited to share their case study prior to the event for discussion on stage.
https://businessofsoftware.org/events/europe-2024/bob-moesta-live-jobs-to-be-done-case-studies-and-problem-shooting/
Talk about the misuse of AI and the dangers it could bring if not used properly, focusing attention on the wrong things. Keeping humans at the center of the technology, not to replace.
“We are in 2107 years in the future, we are looking back in time to warn 2024 of the misuse of AI.
We have 2 billion less of the population, water levels rose and took land, harvest and some technology away from us and not everyone survived or knew how to do everything you do in the present.
We should have worked together more, we do now. We could have focused on the right things to use AI for rather than to help the rich stay rich and live longer. We appreciate what value people can offer rather than making them redundant.”
- Mike 🙂
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
3. Use the JTBD Needs Framework to
put companies on the most
efficient path to growth.
Solution
4. The 3 types of
customers
There are people who use the product,
people who support the product
throughout its lifecycle, and people
who buy the product.
The people who use products and services to get
a job done. When we say people buy products to
get a “job” done, we are referring to the job of the
job executor.
People (customers) who help support the product
throughout its lifecycle. For example, they may
help install, set up, maintain, repair, upgrade, or
dispose of the product.
The person responsible for
executing the “buying” job: using
financial criteria to evaluate
alternative offerings and deciding
which to buy. The economic buyer.
5. The 5 types of
“Jobs”
Each customer type has different jobs
they are trying to get done.
Related
Jobs
Emotional
Jobs
Financial
Metrics
The underlying job an job executor is trying to
get done, and the focal point around which a
market is defined.
Functional jobs the end
user is trying to get done
in conjunction with the
core functional job.
Statements that describe
the way customers want
to be perceived or feel
when executing a core
functional job.
The jobs that the product lifecycle support team
must get done throughout the product lifecycle.
The job the purchase
decision maker is
trying to get done
when approving the
acquisition of a
product or service.
Financial
Job
6. Job steps
The core job and consumption chain
jobs are often studied and analyzed at
the job step level.
One of many steps in a functional job. A Job
Map is comprised of multiple job steps—
typically between 6 and 20+.
One of many steps in a consumption chain job.
A Job Map is comprised of multiple job steps—
typically between 6 and 15+.
Financial
Job
7. Desired
outcomes
A complete set of specially structured
need statements (often totaling 75 or
more) that instruct innovators on all
the ways they can help people get a
job done better.
Financial
Job
Functional outcomes that are tied directly to
the execution of the core functional job.
Functional outcomes that are tied directly to
the execution of consumption chain jobs.
Financial outcomes that relate to
cost and overall performance
9. Core job, job steps, and desired outcomes
A medical device company wants to create products that help surgeons get a job done better.
Establish initial access
Gain visual access to the
target structure
Define the pathway to the
target structure
Remove an anatomical
structure surgically
1. Minimize the time it takes to gain access through the
dermal layers
2. Minimize the time it takes to gain access through fascial
layers
3. Minimize the time it takes to gain access through fat layers
4. Minimize the time it takes to gain access through muscle
layers
5. Minimize the likelihood of damaging non-targeted
structures when making initial access, e.g., organs,
neurovascular structures, etc.
6. Minimize the time it takes to stop any bleeding that occurs
when gaining access
7. Minimize the likelihood that bleeding disrupts access to the
targeted structure, e.g., from muscle, small vessels, etc.
8. Minimize the time it takes to mobilize structures bound
by adhesions that block access to the targeted structure
9. Minimize the likelihood of damaging structures when
separating them from adhesions
10. Minimize the time it takes to move an adjacent structure
out of the visual field
11. Minimize the likelihood of damaging structures adjacent
to each other when separating them
12. Minimize the likelihood of impairing the function of
another structure while gaining access to the target
structure, e.g., organ function, blood flow, etc.
13. Minimize the time it takes to clear byproducts of
establishing access from the surgical field,
14. Minimize the likelihood of damaging tissues when
gaining access to the target structure, e.g., blood
vessels, organs, muscle, etc.
15. Minimize the time it takes to verify the location of the
target structure
16. Minimize the time it takes to determine if an abnormality
is present in tissues around the target structure, e.g.,
tumor, metastatic disease, restricted blood flow, etc.
17. Minimize the time it takes to identify anomalies in the
anatomy, e.g., variations in attachments, size, etc.
18. Minimize the time it takes to identify the physical location of
the critical non-targeted structures that exist along the
pathway
19. Minimize the time it takes to confirm that the procedure
plan is feasible, e.g., target structure can be excised,
adhesions will not prevent access to the target structure,
etc.
20. Minimize the likelihood of damaging blood vessels along
the pathway to the target structure
21. Minimize the time it takes to determine where non-targeted
structures should be separated from the target structure,
e.g., ducts, ligaments, pedicles, etc.
1 2 3
10. Core job, job steps, and desired outcomes
A medical device company wants to create products that help surgeons get a job done better.
Navigate through barriers
to the target structure
Terminate the blood
supply to the target
structure
Mobilize the target
structure from
unexpected attachments
Remove an anatomical
structure surgically
22. Minimize the time it takes to mobilize critical non-targeted
structures along the pathway that are not bound by
adhesions
23. Minimize the likelihood of causing irreversible collateral
damage to a structure that permanently alters the
patient’s normal function
24. Minimize the likelihood that an unexpected attachment
prevents gaining access to the target structure from the
existing workspace, e.g., adhesions, pathological
attachment, etc.
25. Minimize the time it takes to isolate the blood vessels
that feed the target structure
26. Minimize the time takes to locate the vessels that are
feeding the target structure
27. Minimize the likelihood that bleeding occurs when
terminating the blood supply to the targeted structure
28. Minimize the time it takes to transect all the blood
vessels feeding the it takes to stop the bleeding that
results from transecting blood vessels feeding the target
structure
29. Minimize the likelihood that reduced blood flow through
the remnant structure results in tissue damage
30. Minimize the time it takes to verify that a hard to reach
blood vessel is permanently sealed
31. Minimize the likelihood of compromising a sample of the
target structure that is intended for analysis
32. Minimize the time it takes to determine if further actions
should be taken on targeted tissues due to pathological
analysis
33. Minimize the time it takes to determine where to separate
the unexpected attachments to the target structure, e.g.,
tissue plane to push apart, tissue to dissect, etc.
34. Minimize the likelihood of fluid loss when mobilizing the
target structure from an unexpected attachment, e.g.,
bleeding, lymph, etc.
35. Minimize the time it takes to separate all the unexpected
attachments to the target structure
36. Minimize the likelihood of damaging any structures when
mobilizing the target structure from unexpected
attachments.
37. Minimize the likelihood of disrupting the integrity of the
target structure when mobilizing it from an unexpected
attachment, e.g., spilling, breaking, etc.
38. Minimize the likelihood of interrupting fluid flow in a
targeted structure when mobilizing it from an unexpected
attachment, e.g., blood, lymph fluids, etc.
39. Minimize the time it takes to stop bleeding that results from
mobilizing the target structure from unexpected
attachments, e.g., target structure, remnant structure, etc.
4 5 6
11. Core job, job steps, and desired outcomes
A medical device company wants to create products that help surgeons get a job done better.
Detach expected
attachments from the
target structure
Remove the target
structure
Repair or reconstruct the
remnant structure
Remove an anatomical
structure surgically
40. Minimize the time it takes to isolate the expected
attachments to the target structure
41. Minimize the likelihood of fluid loss when detaching expected
attachments from the target structure
42. Minimize the time it takes to detach all the expected
attachments to the target structure
43. Minimize the time it takes to detach an expected attachment
from the target structure when the natural tissue plane is not
accessible
44. Minimize the likelihood of bleeding when detaching the
expected attachments from the target structure
45. Minimize the likelihood of fluid loss from a structure that has
been detached from an expected attachment
46. Minimize the likelihood of interrupting fluid flow in a structure
when detaching it from an expected attachment,
47. Minimize the likelihood of disrupting the integrity of the target
structure when detaching it from expected attachments
48. Minimize the likelihood of damaging the remnant structure
when detaching expected attachments from the target
structure, e.g., vessel, tissue damage, etc.
49. Minimize the time it takes to determine the pathway for
removal of the detached target structure
50. Minimize the time it takes to determine if the detached
target structure requires resizing to be removed
51. Minimize the time it takes to isolate the excised target
structure that is to be removed
52. Minimize the time it takes to capture the excised target
structure for removal
53. Minimize the time it takes to confirm that the target
structure is cancerous
54. Minimize the time it takes to confirm that all the
cancerous tissue has been removed from the remnant
structures
55. Minimize the likelihood that the detached target structure
contaminates surrounding structures while it is being
removed, e.g., with cancer cells, infected cells, etc.
56. Minimize the likelihood of disrupting the integrity of the
detached target structure while removing it
57. Minimize the likelihood of enlarging the access site when
removing the detached target structure
58. Minimize the likelihood of contaminating the access site
when removing the detached target structure
59. Minimize the time it takes to position the remnant structure
for repair
60. Minimize the time it takes to repair the remnant structure
61. Minimize the time it takes to verify that remnant structure is
sealed after repair/reconstruction, e.g., remnant structure,
natural structure, etc.
62. Minimize the likelihood of leakage from the
repaired/reconstructed remnant structure
63. Minimize the likelihood of delaying reestablishment of
normal function to the remnant structure due to over-
manipulation of other adjacent structures
64. Minimize the likelihood that postoperative integrity failure
occurs at the repair/reconstruction site
65. Minimize the likelihood that adhesions form on the
repaired/reconstructed remnant structure
7 8 9
12. The JTBD Needs
Framework
A model of a market ecosystem that
shows the relationship between the types
of customers that exist, the jobs they are
trying to get done, and their desired
outcomes.
Financial
Job
13. We have applied the Outcome-Driven Innovation
process in:
• Over 1000 markets
• Over 30 industries
• All business sizes
• Over 1/3 of the Fortune 100 companies
And have helped our clients generate over 20 billion
in new revenue—with a success rate that is 5X the
industry average.
14. A home siding manufacturer
wants to extend its reach
into the home siding market.
Management wants to
identify opportunities across
the ecosystem of
customers.
15. A drug infusion pump
manufacturer wants to
better satisfy the needs of
its 3 key customers
(caregivers, pharmacists,
and biomeds), and look for
a way to differentiate
themselves from the
competition.
16. A web platform software
company wants to grow
(gain market share) in its
core market. At the same
time, it wants to identify
attractive adjacent markets
to enter.
17. A new entrant into the
electric vehicle market
wants to determine how to
best differentiate itself from
the market leaders and find
the best path to market
entry.
18. A test equipment
manufacturer wants to
formulate and deploy a
digitalization strategy that
will help design and test
engineers get their jobs
done better.
19. A medical device company
has a technology that it
believes could help it beat
the competition in an
established market. They
want to evaluate the likely
success of market entry
with that technology.
20. A software company that
sells many software
products wants to improve
the user experience. They
often hear about customer
setup issues and difficulty
in learning how to use the
products.
21. A software company
receives feature requests
from customers through the
sales team. The
development team needs a
way to prioritize the
requests—and wants to
avoid adding features
that are poorly received.
22. A recent entrant into the
nutrition bar market (protein,
power bars, etc.) wants to
better understand what
people like about their
products and use the
insights to generate more
demand.
23. A bricks-and-mortar retailer
wants to understand the
consumers buying job: the
process that people go
through to choose and
purchase a product—and
determine how to
compete more
effectively against
online retailers.
25. Product strategy
When focused on the “front end of
innovation,” product planners, strategists,
upstream marketers, etc. are trying to
conceptualize products and services that
are certain to win in the market.
Financial
Job
26. CX strategy
When focused on product development,
designers and developers are trying to
enhance the user’s product experience as
it is supported through its lifecycle.
Financial
Job
27. Go-to-market
strategy
When focused on product launch, the
marketing and sales team is trying to
formulate a go-to-market strategy that
resonates soundly with the economic
buyer.
Financial
Job
28. Q&A
Free e-book and audiobook at:
Jobs-to-be-done-book.com
Contact info@Strategyn.com to
arrange for a discussion on how to
apply ODI to your market
You can reach me at
ulwick@strategyn.com