This document discusses strategies for bootstrapping user experience (UX) design in open source projects. It provides examples from the Drupal project, noting usability issues found in early versions. The document recommends starting with usability testing to identify pain points and prioritize efforts. It also suggests design reviews, building a design culture by having leadership champion design, and attracting designers by documenting standards and processes. The goal is to make projects more usable, useful, and delightful for users.