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Boost Your Personal and Professional Influence with Social Media
          By Jackie Reau, Game Day Communications
Today’s Agenda
•Introduction
•Social Media as a Communications Tool
•Using Social Media as a Personal Branding Tool
•Cocktail Napkin Challenge: Social Media Style
•Using Social Media as a Professional Branding Tool
Personal vs. Professional Social Media
Social Media Revolution
Personal Branding: You’re Always On with Social Media
How the Next Generation Consumes Media
Use Social Media to Magnify Your Passion into a Profession
Own Your Google Search with Social Media
These Types of Pictures Should ONLY be Sent via Text (to
qualified people)…not socially shared. Duh!
Cocktail Napkin Challenge: Three new opportunities dunnhumby
can use social media to further engage audiences
Adding Social Media to Your Marketing and Business Mix
Cross Functional Social Media Plan with Editorial Calendar
Follow Industry News with a web aggregator: Flipboard
Monitor Social Media Conversations in Your Industry and
Your Competition
Conduct Research and Share It Socially and Company Wide
The Equivalent of Not Friending Your Boss on Facebook
Volunteer for Your Company’s Social Media Team
What’s Next for Social in 2013: Augmented Reality and Products




http://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
What’s Next for Social in 2013: Super Interactive Catalogs




http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
What’s Next for Social in 2013: Social CRM




The State of Social Media Marketing, September 2012
What’s Next for Social in 2013: Gamification of Content




 http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
Questions?
     Jackie Reau
Game Day Communications
  jreau@gamedaypr.com

 Twitter: @gamedayjreau
   Linkedin: @jackiereau
  Facebook: @jackiereau

 700 West Pete Rose Way
  Cincinnati, Ohio 45203

     (513) 929-4263

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Boosting Your Influence with Social Media

Editor's Notes

  1. Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  2. Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  3. Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  4. With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  5. A team approach fosters content with fresh voices and content from various areas of the business.