The document discusses balancing income sources between affiliate programs and ads. It recommends trying different monetization options to maximize earnings per mille (eCPM) and being indifferent to cost per mille (CPM), cost per click (CPC), cost per action (CPA), and cost per sale (CPS). Publishers should track traffic sources and consider risks like invalid clicks or non-payment. The document suggests focusing on long-term user value rather than short-term gains, qualifying ads and advertisers, and choosing programs aligned with inbound traffic types and goals.

1. Balancing Income Channels Between Affiliate Programs & Ads Presented by: Jon Kelly, SureHits

2. About SureHits Affiliate / PPC Hybrid

3. Choices, Choices

4. Try them all!

5. Goal: Maximize eCPM You should be indifferent to CPM, CPC, CPA, CPS Capture your own data Make sure you can track back to inbound traffic sources

6. But…think about risk Farther from CPM generates more risk for a publisher Returns: lead returns, invalid clicks Consider payment risk

7. WWGD? Why does Google have a Landing Page quality score? Thinking long term about what your users want makes you more money. Qualify your ads & advertisers Don’t be a lyrics site!

8. Valuable?

9. Valuable!

10. Valuable!

11. Which Programs Work Best? Start with your inbound traffic Have they searched? Are they researching, buying, bored, scared, what are they doing? Do you care if they come back? Consider Opportunity Cost

12. twitter: @jonkelly email: jkelly@surehits.com