E-Myth Revisited


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E-Myth Revisited

  1. 1. Presented By: Patrick Huang Written By: Michael E. Gerber
  2. 2. <ul><li>Idea 1: Understand the E-myth </li></ul><ul><li>Idea 2: Turn-Key Revolution </li></ul><ul><li>Idea 3: Use of the Business Development Process </li></ul><ul><li>Idea 4: Use the Turn-Key development systematically with the Business development process </li></ul><ul><li>These are necessary for any small business to succeed and continue on </li></ul>
  3. 3. <ul><li>Fatal assumption: “If you understand the technical work of a business, you understand a business that does that technical work” </li></ul><ul><ul><li>The technical work of a business and a business that does that technical work are two totally different things </li></ul></ul><ul><li>A business has three main parts </li></ul><ul><ul><li>Entrepreneur </li></ul></ul><ul><ul><ul><li>Dreamer, visionary </li></ul></ul></ul><ul><ul><li>Manager </li></ul></ul><ul><ul><ul><li>Pragmatic, orderly </li></ul></ul></ul><ul><ul><li>Technician </li></ul></ul><ul><ul><ul><li>Doer, “If you want it done right, do it yourself” </li></ul></ul></ul>
  4. 4. <ul><li>The technician’s boundary is determined by how much he can do himself </li></ul><ul><li>The manager’s boundary is defined by how many technicians he can supervise effectively </li></ul><ul><li>The Entrepreneur’s boundary is a function of how many managers he can engage in pursuit of his vision </li></ul>
  5. 5. <ul><li>Entrepreneurial perspective </li></ul><ul><ul><li>“ I realized that for IBM to become a great company it would have to act like a great company long before it ever became one”- Tom Watson </li></ul></ul><ul><li>Entrepreneurial Model </li></ul><ul><ul><li>Less to do with what’s done in a business and more to do with how it’s done </li></ul></ul><ul><ul><li>The beginning of the Turn-Key Revolution </li></ul></ul>
  6. 6. <ul><li>Is the way small business owner’s do business </li></ul><ul><li>Franchise prototype </li></ul><ul><ul><li>Ray Kroc and McDonald’s </li></ul></ul><ul><ul><li>“ True product of a business is the business itself” </li></ul></ul><ul><ul><li>Work on your business, not in it </li></ul></ul>
  7. 7. <ul><li>The model will provide consistent value to your customers employees suppliers and lenders beyond what they expect </li></ul><ul><li>The Model will operated by people with the lowest skill level </li></ul><ul><li>Model will stand out as a place of impeccable order </li></ul><ul><li>All work in the model will be documented in operation manuals </li></ul><ul><li>Model will provide a uniformly predictable service to the customer </li></ul><ul><li>Model will utilize a uniform color, dress, and facilities code </li></ul>
  8. 8. <ul><li>Innovation </li></ul><ul><ul><li>Helps accomplish different tasks better, rewordings questions, different clothes </li></ul></ul><ul><ul><li>At the heart of every successful business </li></ul></ul><ul><li>Quantification </li></ul><ul><ul><li>What are the Actual results of the innovation </li></ul></ul><ul><li>Orchestration </li></ul><ul><ul><li>Elimination of discretion, or choice at the operating level of you business </li></ul></ul>
  9. 9. <ul><li>The Business Development Program for creating a franchise prototype </li></ul><ul><ul><li>Primary Aim </li></ul></ul><ul><ul><ul><li>You are the most important part of your business </li></ul></ul></ul><ul><ul><li>Strategic Objective </li></ul></ul><ul><ul><ul><li>What your business has to do to achieve your goal, what type of business are you running </li></ul></ul></ul><ul><ul><li>Organizational Strategy </li></ul></ul><ul><ul><ul><li>A more planned look at creating your business, establishing different positions in the company showing how the company will run seven years from now </li></ul></ul></ul>
  10. 10. <ul><ul><li>Management Strategy </li></ul></ul><ul><ul><ul><li>Designed into your system to produce a marketing result, how you can keep your customers coming back, hotel example, coffee, newspaper, drink </li></ul></ul></ul><ul><ul><li>People Strategy </li></ul></ul><ul><ul><ul><li>How do you get your employees to do what you need them to do? Systemizing the business without dehumanizing employees, standards for your business </li></ul></ul></ul><ul><ul><li>Marketing Strategy </li></ul></ul><ul><ul><ul><li>It’s about what your customer wants, making connections with a customer’s unconscious mind, very important today is a “unforgiving age” </li></ul></ul></ul><ul><ul><li>Systems Strategy </li></ul></ul><ul><ul><ul><li>Three types of systems Hard-computers, Soft- employees, Information-business reports, the integration of the three is very important </li></ul></ul></ul>
  11. 11. <ul><li>Gives more of an idea to how small businesses should be working and acting </li></ul><ul><li>I think many businesses fall into the traps which Mr. Gerber talks about in his book </li></ul><ul><ul><li>Giving these insights to small business owners will help get them out of the slump they might be in </li></ul></ul><ul><li>Directly relates to Better Business Network’s customer base and the small business owners we are trying to help </li></ul>
  12. 12. Thank you very much I hoped you enjoyed the presentation