Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort

749 views

Published on

11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.

Published in: Marketing
  • Be the first to comment

11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort

  1. 1. 11 TACTICS for early growth & acquisition Georgiana Laudi VP Marketing, Unbounce @ggiiaa FounderFuel - Fall 2015 Cohort
  2. 2. Manual outreach to first customers 1.
  3. 3. Your chance to build advocates
  4. 4. use your smallness to your advantage
  5. 5. http://customer.io/blog/welcome-email-templates.html
  6. 6. Partner distributions 2.
  7. 7. It’s not what you know
  8. 8. a special offer on your
 product/service that you distribute through partners
  9. 9. Unique to them
  10. 10. huzzah
  11. 11. a discount bonused acct a trial an extended trial a free consult relevant content What to offer?
  12. 12. Where to start? Offer
 +
 Landing Page +
 Partner to distribute it (+ a way to return the favour)
  13. 13. Always lead with what’s in it for them
  14. 14. Double loop referral programs 3.
  15. 15. Provide monetary value for your users to refer your product
  16. 16. “SHOE It Forward”
  17. 17. tons more at http://www.referralsaasquatch.com/39-best-referral-program-examples-2014/
  18. 18. HARO 4.
  19. 19. Help A Reporter Out
  20. 20. helpareporterout.com
  21. 21. It’s Free
  22. 22. Social prospecting & Influencer outreach 5.
  23. 23. Social prospecting Save this search
  24. 24. Social prospecting
  25. 25. Don’t be spammy!
  26. 26. Influencer outreach
  27. 27. do what you gotta do to get them to use your product
  28. 28. Don’t be spammy!#@!
  29. 29. Comment marketing 6.
  30. 30. Build your rep
  31. 31. nice example of comment marketing:
  32. 32. Valuable insight Relevant link
  33. 33. find your audience
 + pinpoint opportunities
 + add tons of value = win friends/influence people Where to start?
  34. 34. Badge program 7.
  35. 35. Build awareness
  36. 36. super simple example:
  37. 37. What’s in it for you What’s in it for us Vetting
  38. 38. Badges for: achievements unlocked certifications verified providers partnerships integrations authorized resellers
  39. 39. Big content 8.
  40. 40. Build authority (and a list)
  41. 41. Make it so good, someone would pay for it
  42. 42. Ebook
 Whitepaper Ecourse Webinar Toolkit Infographic
  43. 43. Free standalone tools 9.
  44. 44. top of funnel
  45. 45. Graders
 ROI Calculators Checklists Templates
  46. 46. FAQ 10.
  47. 47. Have an answer for everything
  48. 48. Look for the long tail
  49. 49. Look for inspiration
  50. 50. Easy to scan
  51. 51. Persistant
 Topic Nav
  52. 52. • Always incl. search bar • Lots of visuals • Video tutorials • Contextual links • Suggested further reading • Allow comments
  53. 53. Product integrations 11.
  54. 54. be a team player
  55. 55. 11 TACTICS for early growth & acquisition FounderFuel - Fall 2015 Cohort Georgiana Laudi VP Marketing, Unbounce @ggiiaa

×