An autoresponder is a software program that automatically sends pre-written email responses to incoming messages. There are two main types: a simple autoresponder sends one preset message, while a timed autoresponder can send follow-up messages at intervals over a period of time. Most autoresponder services allow users to collect email subscribers, send scheduled follow-ups to build trust and sales, and broadcast time-sensitive messages to targeted lists. Autoresponders are a valuable tool for internet marketers to stay in contact with prospects without requiring manual follow-ups.

1. What is an Autoresponder?
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An Autoresponder is a Software Program Which Automatically Replies to
Emails With a Pre-Written Message
An autoresponder is a software program which automatically replies to emails with a pre-written
message. For example if you are going on vacation you can create an autoresponder message which
says “I am on vacation now and I will return your email when I get back on July 1 st.”
Ever Receive Emails Which Tell You The Person You Just Emailed is On
Vacation? Then You Just Received an Autoresponder Message!
So when somebody sends you an email your autoresponder program will automatically reply to
anybody who sends you an email with your pre-written vacation message.
This type of autoresponder is the simplest type of autoresponder.
The next type of autoresponder is a Timed Autoresponder. A timed autoresponder will send out an initial
email responding to any emails which are sent to it. But in addition to the initial autoresponder
message a timed autoresponder will send out additional autoresponder messages days after the initial
email is sent out.
A Timed Autoresponder Will Not Only Send Out The Initial Email But Will
Follow Up Automatically With Emails Every Few Days
For example you could set up a timed autoresponder to send out automatic messages every 3 days for
a month after the initial email response.
You Can Set Up A Timed Autoresponder to Send Out Follow Up Messages
Every Week for 1 Whole Year Automatically if You Wish
Each follow up email can be a different message. A timed autoresponder system will allow you to
pre-load as many automatic messages as you wish. You can then tell the software at what time
intervals to send out the messages. You can have the messages go out every 4 days for 1 year
automatically or at any time intervals you wish.
Essentially a timed autoresponder will send out periodic follow up emails at any time interval
you choose for as long as you want.
Consistently Following Up With Your Prospects Builds Trust
Do you think that automatically following up with your contacts will valuable information would help
develop a trusting relationship with your prospects and increase your sales? You bet it will!
Most Prospects do Not Buy On First Visit to Your Website. It Usually
Takes At Least 7 Follow Ups Before Prospects Buy.

2. Some marketers develop 7 part tutorials and upload each part of the tutorial to a separate timed
autoresponder message. They offer their prospects a valuable tutorial if they subscribe to their
autoresponder series. Then the prospects will receive a new part of the tutorial every few days
from the autoresponder software automatically.
Most people use autoresponder services such as Aweber or Getresponse.com. These services will
give you forms to put on your site which will allow you to collect the names and emails of those who
wish to join your autoresponder series.
Most People Use Autoresponder Services Such As Aweber.com
Most autoresponder services will include unsubscribe links in the follow up emails which allows your
prospects to unsubscribe at any time from your autorepsonder series.
All Autoresponer Services Provide an Unsubscribe Link to Allow Your
Prospects to Unsubscribe Automatically From Follow Ups
Another feature of autorepsonder services is the broadcast feature. Say you have collected 1000
emails of prospects who have expressed interest in your business. Then say you have a special deal to
offer your members. Most autoresponder services will allow you to send a special broadcast to
your entire list of autoresponder prospects.
You Can Also Send Periodic Broadcasts in Addition to the Timed Follow
Ups With Most Autoresponder Services
Sending broadcasts to a targeted list of broadcasts is one of the effective marketing tools I
have found. I have a list of over 100,000. I can send targeted offers to my list at any time and every
time I do I get sales!
Autoresponder Services will Provide Forms You Can Put On Your Website
So People Can Subscribe to Your Newsletter
Autoresponder services will provide forms that you can put on your site to allow people to subscribe to
your autoresponder series. If you subscribe to my newsletter from the forms on this page my
autoresponder service will automatically send you the initial follow up email and then timed
follow ups every 4 days until you unsubscribe.
If You Are Not Collecting The Email Addresses of Your Prospects and
Following Up You Are Losing Money
Bottom line if you are not collecting the email addresses of your visitors and following up you are
throwing away money. I would sign up for an autoresponder service right away and start collecting the
emails of all your visitors. The simplest to use and best service I have found is Aweber. You can get a
30 day free trial of their service right here.

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Matthew Meyer
I run this blog as well as www.thefreeadforum.com and www.quickregister.net. I am a full time internet
marketer who is still learning everyday.
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