News room


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News room

  1. 1. NewsRoom<br />The Complete Web Monitoring and Newsletter Production Software for Business<br />
  2. 2. Newsletter Sources<br />Many organisations want to create effective and informative newsletters. To achieve this a wide array of sources have to be continually monitored.<br />Unfortunately, conducting this process manually is an unnecessary and often inappropriate use of employee time. <br />
  3. 3. The Problem<br />Producing an internal newsletter manually is a time consuming, tedious and complex process.<br /><ul><li> Competitor, industry technological advances and relevant legislation news has to be monitored regularly.
  4. 4. Appropriate news must then be gathered and stored.
  5. 5. News stories must be reformatted.
  6. 6. Multiple versions have to be produced to ensure all necessary information reaches the required audiences without wasting employee time.</li></li></ul><li> The Problem Continued<br /><ul><li>The newsletters have to be distributed throughout the company.
  7. 7. There is no way of knowing who has actually read the newsletter.
  8. 8. The process begins again.</li></ul>The time it takes to do this can be better utilised through implementing specialist software.<br />
  9. 9. NewsRoom vs. Traditional <br />Through using NewsRoom it is clear that the overall process is greatly reduced in terms of both time and effort. Also, NewsRoom provides readership reports, allowing the overall reach of the newsletter to be effectively monitored. <br />
  10. 10. How NewsRoom Works<br />
  11. 11. Monitors Sources<br />SEC, Companies House, Bourse Filings<br />Professional Association Websites <br />Google, Bing and Yahoo News Searches<br />Industry/ Trade Websites<br />NewsRoom continually monitors and gathers news feeds automatically, insuring complete coverage of desired news sources. NewsRoom can then output either automatically or semi-automatically:<br /><ul><li> Alerts
  12. 12. Newsletters
  13. 13. RSS Feeds</li></ul>This reduces production time to minutes.<br />Social Media<br />Political and Economical Trend News<br />News Supplied by people <br />Internal News Events <br />Industry/ Competitor Blogs<br />Video Clips from Financial Sites<br />
  14. 14. Delivers News – RSS Feed<br /><ul><li>NewsRoom automatically updates news sources in abbreviated RSS feeds.
  15. 15. NewsRoom also links the new RSS feed back to the original news source so the full story can be viewed.
  16. 16. “Magicfeeds” converts non-RSS feeds into RSS allowing easier viewing. </li></li></ul><li> Delivers News - Newsletter<br /><ul><li> NewsRoom automatically produces and distributes newsletters based on a fully customizable, pre-defined schedule.
  17. 17. NewsRoom allows multiple newsletters to be created depending on the relevant information required for the subscribers.
  18. 18. The newsletter also links the stories back to original source.</li></li></ul><li> Delivers News - Searches<br /><ul><li>NewsRoom provides the option of one-off </li></ul>semi-automatic newsletter production through boolean searches.<br /><ul><li> The NewsRoom database retains all gathered sources allowing the complete </li></ul>back-catalogue to be searched for specific news articles. <br />
  19. 19. Measures Readership<br /><ul><li>NewsRoom monitors every version of published newsletters. It then reports back on how many employees subscribe to each version and how many times it is opened.
  20. 20. NewsRoom also monitors how many times the newsletter is forwarded.</li></li></ul><li> Subscription Management<br /><ul><li>NewsRoom lets individuals self-manage their own subscriptions.
  21. 21. Subscribers can also do this from their mobile phones.</li></li></ul><li>AIM Strategic Management LimitedThe Management Centre, 20, The NorthleachRedditch, UK, B98 8RA<br />Telephone: 44 (0)121 314 4728<br />Mobile: +44 (0) 7748 478240<br />Twitter: @AIMstrategicLtd<br />Email:<br /><br />