Sales organizations will be key to success during the current crisis as customers have become more skeptical and trust online sources more than advertising. To win customers, companies must address their rational needs and create a holistic experience that builds trust. Customers want to buy from companies they can trust as business partners. Strengthening the sales organization through workshops, training, and coaching can help salespeople better understand customers and how to interact with them authentically to drive new business. Leadership will also be important to success as markets change.

1. Sales „If you want to succeed in the crisis, you need a stronger
sales organization than ever.“
Situation Times are changing; so are customers
Customers are skilled in judging advertising. They have
extensive product experience, they are sceptical and trust
Google more than glossy brochures. Only those companies
that address the rational needs of the customers and design
a holistic experience, which creates trust, manage to win
customers.
Challenge Strengthen your Sales
Customers want to buy, but they want to be taken seriously
as business partners and need to trust. The key to the heart
of the customer is not anonymous advertising, but active
interaction with people. Your sales organization is he key.
Solution Authentic Sales
Path The Look from Outside
We see and recognize the symptoms, then we deal with the
underlying causes. And we differentiate one from the other.
Cure Workshops, Trainings and Coaching
Value Proposition What is your core and what value do you offer your
customers?
Marketing Changing markets: Who is your customer?
Sales strategy Those who know their customers also know how to reach
them.
Sales process Are your processes and your sales organization optimized?
New customers Do you really exploit your business potential?
Customer base Opportunity management: Why use a CRM system?
Global Markets Internationalization as sales opportunity
Media Is your customer outreach convincing?
Leadership Leading as a Success Factor: Excellence in leadership is
what really counts.
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