Speaker Presentation delivered by Andrea Eckerstorfer of Booking.com at the Sagittarius 24/7 Multichannel Travel Consumer Masterclass on Tuesday 24th March 2015.
This document discusses the rise of mobile technology and its impact on various industries. It notes that smartphone usage has increased significantly since 2009 and that mobile devices are being used for 16% of travel searches. Various companies are discussed that have adapted to this trend, including how they use mobile apps and sites for advertising, booking hotels and golf tee times, providing customer feedback and deals. The future potential of mobile payments and integrated hotel room functions is also mentioned.
This document discusses the rise of mobile technology and its impact on various industries. It notes that smartphone usage has increased significantly since 2009 and that mobile devices are being used for 16% of travel searches. Various companies are discussed that have adapted to this mobile trend, including how they use mobile apps and sites for advertising, booking hotels and golf tee times, providing customer feedback and deals. The future potential of mobile technologies is also outlined.
A look into the mobile trends in 2015 for destination marketing. What to expect and what to look out for.
Presented at the digital tourism think tank in Barcelona in dec 2014.
This presentation focusses on mobile technology, but looks at other important technological trends too, such as new social media networks.
The target audience is dmo and tourism marketeers.
Going Mobile - by Satyajeet Singh of ZomatoInspiria
Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
- Rachel Hinman (Nokia)
"75 billion devices will be
connected to the Internet Of
Things by 2020.”
- Morgan Stanley
Shanelle Newton Clapham is working hard to get charities to the opportunity that mobile can present for their fundraising campaigns, especially events.
Marvelous mobile 2013 08-21 final for slide shareLeonardo
The document discusses the benefits of having a mobile-optimized website for hotels. It notes that mobile traffic is increasing and having an optimized site is important to ensure visitors have a good experience on mobile devices. It provides an example of Hopkins Bay Belize, which saw a 10% increase in referrals and nearly 100% of mobile traffic from their mobile-optimized site implemented with VFM Leonardo. The document encourages hotels to get optimized, then focus on features like booking and promotions to boost bookings from mobile users.
This document discusses how mobile devices have become integral tools that visitors use during trips to gardens and parks. It outlines several ways that gardens can engage visitors through their phones, including audio tours, text messaging for games/prompts, mobile donations, and smartphone apps. While not all visitors will have phones, embracing mobile can help gardens connect with patrons, boost attendance and loyalty, and reduce expenses through services like crowdfunding. The future of mobile may include technologies like RFID, location-aware features, and augmented reality to enhance the visitor experience.
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper Leonardo
This document discusses how mobile devices are changing travel marketing. It notes that travelers are increasingly using smartphones and tablets to research and book travel. Nearly half of all travel inquiries and a majority of hotel bookings are now done on mobile. As such, marketers must optimize websites and apps for mobile to cater to these new consumer behaviors. The document provides tips on how to design for mobile, including big buttons, swift navigation, visual content like photos and videos, and ensuring important information like contact details and hours are easily accessible. It emphasizes that mobile optimization is critical for hotels to engage today's travelers.
This document discusses the rise of mobile technology and its impact on various industries. It notes that smartphone usage has increased significantly since 2009 and that mobile devices are being used for 16% of travel searches. Various companies are discussed that have adapted to this trend, including how they use mobile apps and sites for advertising, booking hotels and golf tee times, providing customer feedback and deals. The future potential of mobile payments and integrated hotel room functions is also mentioned.
This document discusses the rise of mobile technology and its impact on various industries. It notes that smartphone usage has increased significantly since 2009 and that mobile devices are being used for 16% of travel searches. Various companies are discussed that have adapted to this mobile trend, including how they use mobile apps and sites for advertising, booking hotels and golf tee times, providing customer feedback and deals. The future potential of mobile technologies is also outlined.
A look into the mobile trends in 2015 for destination marketing. What to expect and what to look out for.
Presented at the digital tourism think tank in Barcelona in dec 2014.
This presentation focusses on mobile technology, but looks at other important technological trends too, such as new social media networks.
The target audience is dmo and tourism marketeers.
Going Mobile - by Satyajeet Singh of ZomatoInspiria
Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
- Rachel Hinman (Nokia)
"75 billion devices will be
connected to the Internet Of
Things by 2020.”
- Morgan Stanley
Shanelle Newton Clapham is working hard to get charities to the opportunity that mobile can present for their fundraising campaigns, especially events.
Marvelous mobile 2013 08-21 final for slide shareLeonardo
The document discusses the benefits of having a mobile-optimized website for hotels. It notes that mobile traffic is increasing and having an optimized site is important to ensure visitors have a good experience on mobile devices. It provides an example of Hopkins Bay Belize, which saw a 10% increase in referrals and nearly 100% of mobile traffic from their mobile-optimized site implemented with VFM Leonardo. The document encourages hotels to get optimized, then focus on features like booking and promotions to boost bookings from mobile users.
This document discusses how mobile devices have become integral tools that visitors use during trips to gardens and parks. It outlines several ways that gardens can engage visitors through their phones, including audio tours, text messaging for games/prompts, mobile donations, and smartphone apps. While not all visitors will have phones, embracing mobile can help gardens connect with patrons, boost attendance and loyalty, and reduce expenses through services like crowdfunding. The future of mobile may include technologies like RFID, location-aware features, and augmented reality to enhance the visitor experience.
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper Leonardo
This document discusses how mobile devices are changing travel marketing. It notes that travelers are increasingly using smartphones and tablets to research and book travel. Nearly half of all travel inquiries and a majority of hotel bookings are now done on mobile. As such, marketers must optimize websites and apps for mobile to cater to these new consumer behaviors. The document provides tips on how to design for mobile, including big buttons, swift navigation, visual content like photos and videos, and ensuring important information like contact details and hours are easily accessible. It emphasizes that mobile optimization is critical for hotels to engage today's travelers.
This document discusses mobile and tablet devices and how websites can be optimized for them. It notes that communication, staying informed, and entertainment are the top uses of smartphones. Tablets use touch screens and can switch between portrait and landscape modes. Mobile traffic grew 81% in 2013 and location services provide opportunities for targeted advertising. Tablet usage is projected to greatly increase through 2017 while desktop and laptop usage declines. HTML5, CSS3, and responsive design help make sites accessible across devices. The document provides examples of both good and bad mobile site design and recommends designing for mobile viewing and keeping sites updated.
This document discusses what travelers want from mobile apps and websites during different stages of their travel journey. It analyzes travelers' needs and behaviors during researching, booking, traveling, in-destination, and post-trip stages. The document finds that travelers want high-quality visual content when researching and booking. It also finds travelers are apprehensive about booking on mobile due to security and performance concerns. The document provides recommendations for improving the mobile experience, such as optimizing sites for mobile, reducing page loads, and leveraging loyalty programs.
Travel technology enhances travel businesses in several key ways:
1) Mobile apps have largely replaced guidebooks and maps, allowing travelers to book hotels, flights, and more from their smartphones.
2) Tourism applications provide automation that saves time and effort by handling operations like bookings, invoicing, and billing digitally.
3) They also enable collaboration by connecting businesses to major transportation providers like airlines, railways, and more.
Mobile Breakfast 2013 - Joao Machado PresentationthinkLA
The document discusses the rise of mobile marketing and argues that brands need to develop mobile strategies to engage with customers. It notes that mobile is unique from digital and desktop experiences and emphasizes testing, measuring, and sustaining mobile campaigns over time. The document advocates adopting mobile early and breaking from traditional planning cycles to distribute content across multiple mobile channels.
Matt Granfield's (Mantra Group) presentation at Mumbrella's Travel Marketing ...Ruperta Daher
Matt Granfield, Executive Director, Marketing & Digital at Mantra Group, presented on Getting The Message: Reaching Consumers in a Mobile World at Mumbrella's Travel Marketing Summit
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
Global mobile device ownership is widespread, with 77% of the planet owning a mobile device. Mobile internet use is also extensive, with over 1.3 billion people globally already using mobile internet. Mobile devices are increasingly used for travel related searches, with 72% using their device for travel searches and 47% expecting to use their mobile at their travel destination. The average length of mobile research sessions for activities like dining and travel is surprisingly long, ranging from 17 to 31 minutes.
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
Travelers are rapidly moving from the PC to the tablet and smartphone for not only planning and researching, but inquiring and booking vacation rentals. Mobile is poised to devour the vacation rental world, and this presentation is meant to help holiday lettings and vacation rental suppliers prepare for success.
How has mobile changed the way we travel?Andy Braxton
Mobile technology has changed traveler behavior in 4 key ways:
1) Travelers make shorter and more spontaneous bookings, with 70% of mobile bookings being for one night stays and 89% for two nights or less.
2) Travelers use multiple devices before, during, and after trips to research and book travel arrangements.
3) Travelers use a wide variety of mobile devices and technologies when traveling.
4) Travelers have even more limited attention since they use on average about 10 apps per month on their mobile devices.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices, noting that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through techniques like SMS, mobile applications, and location-based services. It emphasizes that most websites are not currently mobile-friendly and provides recommendations for developing a mobile strategy and deciding whether to create a mobile-optimized site or native mobile app.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices. It provides examples of effective mobile marketing techniques such as mobile search, location-based services, SMS marketing, and mobile applications. The case studies demonstrate how casinos like MGM and Rio are using mobile and augmented reality to engage customers and drive on-property revenue.
This document discusses research on how travelers use smartphones and tablets differently for travel planning and experiences. It finds that smartphone ownership is higher among younger generations while tablet ownership is growing across all ages. Most smartphone users search for local information and businesses, while tablet users are more likely to evaluate options and book travel. Case studies show tablets have higher conversion rates for bookings. The recommendations are to design for the capabilities of each device, enable actions on smartphones, and support conversions for tablet users with visual content and touch navigation.
1) The document discusses the rapid emergence of tablet consumers, with 1 in 5 people in the US intending to purchase a tablet in the next 6 months. Tablets are becoming an important shopping device, with high purchase conversion rates from tablet shoppers.
2) Tablets are used primarily for leisure activities like browsing the internet and shopping from the couch. Many retailers are starting to recognize tablets as an important platform and are designing mobile sites and apps to cater to tablet shoppers.
3) The document provides principles for designing tablet experiences, focusing on engaging, shareable, shoppable and extendable content. It also discusses responsive design as an approach to optimize content for different devices.
Mobilezilla - BCM's What Next presentation February 2012BCM Group
The document discusses how mobile is becoming the dominant platform and businesses need to optimize for mobile. It highlights that mobile search traffic is growing and many purchases are unplanned and made on the same day. Location data from mobile enables local searches and businesses to target customers near their stores. The future of commerce is mobile as people constantly have their phones and make purchases on the go. Brands need to focus on utility, communication and entertainment to build loyalty through their mobile presence.
Everyone needs to have a convenient way with all the true information to arrive at a new location. There are places where you have been in your past, but still you haven’t visited the places that really needs to be seen. Travel apps are most useful in this case.
1) The document discusses the growing trend of mobile booking in the hospitality and tourism industries. It notes that 35% of travel searches now come from mobile devices and that this number is predicted to rise to 45% in the next year.
2) Two case studies are presented. The first discusses improvements made by the mobile booking app Hotel Tonight, including personalized searches and user reviews. The second discusses how Vegas.com found a mobile website to be more effective than an app for their business needs.
3) Additional examples of mobile coupon apps from Geopon and a mobile payment system from Dunkin' Donuts are provided to further illustrate how businesses are adapting to mobile trends. The impacts
The document discusses the growing trend of mobile booking in the hospitality and tourism industries. It provides two case studies, one on the Hotel Tonight app and one on how Vegas.com opted for a mobile site instead of an app. The document also discusses how other industries like retail are embracing mobile technologies and provides insights from an expert in the golf industry on how mobile booking has impacted that field.
The document discusses the growing trend of mobile booking in the hospitality and tourism industries. It provides two case studies, one on the Hotel Tonight app and one on how Vegas.com opted for a mobile site instead of an app. It also discusses how other industries like retail are embracing mobile technologies and provides insights from an expert in the golf industry on how mobile booking has impacted that field. The trends assessment finds that mobile booking provides benefits to both consumers and businesses by offering flexibility, convenience and feedback opportunities, and that companies must adapt to the mobile trend to stay competitive.
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
Mobile usage is growing rapidly worldwide. Smartphone penetration is increasing, especially in Europe where 240 million smartphones were in use in 2013, up 30% from the previous year. While many travelers research travel on their mobile devices, making purchases and bookings on mobile lags behind. To succeed on mobile, companies need to focus on optimizing for mobile by having focused apps with easy, simple navigation and ensuring sites load quickly on mobile to provide a relevant experience for mobile users.
This document discusses mobile and tablet devices and how websites can be optimized for them. It notes that communication, staying informed, and entertainment are the top uses of smartphones. Tablets use touch screens and can switch between portrait and landscape modes. Mobile traffic grew 81% in 2013 and location services provide opportunities for targeted advertising. Tablet usage is projected to greatly increase through 2017 while desktop and laptop usage declines. HTML5, CSS3, and responsive design help make sites accessible across devices. The document provides examples of both good and bad mobile site design and recommends designing for mobile viewing and keeping sites updated.
This document discusses what travelers want from mobile apps and websites during different stages of their travel journey. It analyzes travelers' needs and behaviors during researching, booking, traveling, in-destination, and post-trip stages. The document finds that travelers want high-quality visual content when researching and booking. It also finds travelers are apprehensive about booking on mobile due to security and performance concerns. The document provides recommendations for improving the mobile experience, such as optimizing sites for mobile, reducing page loads, and leveraging loyalty programs.
Travel technology enhances travel businesses in several key ways:
1) Mobile apps have largely replaced guidebooks and maps, allowing travelers to book hotels, flights, and more from their smartphones.
2) Tourism applications provide automation that saves time and effort by handling operations like bookings, invoicing, and billing digitally.
3) They also enable collaboration by connecting businesses to major transportation providers like airlines, railways, and more.
Mobile Breakfast 2013 - Joao Machado PresentationthinkLA
The document discusses the rise of mobile marketing and argues that brands need to develop mobile strategies to engage with customers. It notes that mobile is unique from digital and desktop experiences and emphasizes testing, measuring, and sustaining mobile campaigns over time. The document advocates adopting mobile early and breaking from traditional planning cycles to distribute content across multiple mobile channels.
Matt Granfield's (Mantra Group) presentation at Mumbrella's Travel Marketing ...Ruperta Daher
Matt Granfield, Executive Director, Marketing & Digital at Mantra Group, presented on Getting The Message: Reaching Consumers in a Mobile World at Mumbrella's Travel Marketing Summit
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
Global mobile device ownership is widespread, with 77% of the planet owning a mobile device. Mobile internet use is also extensive, with over 1.3 billion people globally already using mobile internet. Mobile devices are increasingly used for travel related searches, with 72% using their device for travel searches and 47% expecting to use their mobile at their travel destination. The average length of mobile research sessions for activities like dining and travel is surprisingly long, ranging from 17 to 31 minutes.
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
Travelers are rapidly moving from the PC to the tablet and smartphone for not only planning and researching, but inquiring and booking vacation rentals. Mobile is poised to devour the vacation rental world, and this presentation is meant to help holiday lettings and vacation rental suppliers prepare for success.
How has mobile changed the way we travel?Andy Braxton
Mobile technology has changed traveler behavior in 4 key ways:
1) Travelers make shorter and more spontaneous bookings, with 70% of mobile bookings being for one night stays and 89% for two nights or less.
2) Travelers use multiple devices before, during, and after trips to research and book travel arrangements.
3) Travelers use a wide variety of mobile devices and technologies when traveling.
4) Travelers have even more limited attention since they use on average about 10 apps per month on their mobile devices.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices, noting that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through techniques like SMS, mobile applications, and location-based services. It emphasizes that most websites are not currently mobile-friendly and provides recommendations for developing a mobile strategy and deciding whether to create a mobile-optimized site or native mobile app.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices. It provides examples of effective mobile marketing techniques such as mobile search, location-based services, SMS marketing, and mobile applications. The case studies demonstrate how casinos like MGM and Rio are using mobile and augmented reality to engage customers and drive on-property revenue.
This document discusses research on how travelers use smartphones and tablets differently for travel planning and experiences. It finds that smartphone ownership is higher among younger generations while tablet ownership is growing across all ages. Most smartphone users search for local information and businesses, while tablet users are more likely to evaluate options and book travel. Case studies show tablets have higher conversion rates for bookings. The recommendations are to design for the capabilities of each device, enable actions on smartphones, and support conversions for tablet users with visual content and touch navigation.
1) The document discusses the rapid emergence of tablet consumers, with 1 in 5 people in the US intending to purchase a tablet in the next 6 months. Tablets are becoming an important shopping device, with high purchase conversion rates from tablet shoppers.
2) Tablets are used primarily for leisure activities like browsing the internet and shopping from the couch. Many retailers are starting to recognize tablets as an important platform and are designing mobile sites and apps to cater to tablet shoppers.
3) The document provides principles for designing tablet experiences, focusing on engaging, shareable, shoppable and extendable content. It also discusses responsive design as an approach to optimize content for different devices.
Mobilezilla - BCM's What Next presentation February 2012BCM Group
The document discusses how mobile is becoming the dominant platform and businesses need to optimize for mobile. It highlights that mobile search traffic is growing and many purchases are unplanned and made on the same day. Location data from mobile enables local searches and businesses to target customers near their stores. The future of commerce is mobile as people constantly have their phones and make purchases on the go. Brands need to focus on utility, communication and entertainment to build loyalty through their mobile presence.
Everyone needs to have a convenient way with all the true information to arrive at a new location. There are places where you have been in your past, but still you haven’t visited the places that really needs to be seen. Travel apps are most useful in this case.
1) The document discusses the growing trend of mobile booking in the hospitality and tourism industries. It notes that 35% of travel searches now come from mobile devices and that this number is predicted to rise to 45% in the next year.
2) Two case studies are presented. The first discusses improvements made by the mobile booking app Hotel Tonight, including personalized searches and user reviews. The second discusses how Vegas.com found a mobile website to be more effective than an app for their business needs.
3) Additional examples of mobile coupon apps from Geopon and a mobile payment system from Dunkin' Donuts are provided to further illustrate how businesses are adapting to mobile trends. The impacts
The document discusses the growing trend of mobile booking in the hospitality and tourism industries. It provides two case studies, one on the Hotel Tonight app and one on how Vegas.com opted for a mobile site instead of an app. The document also discusses how other industries like retail are embracing mobile technologies and provides insights from an expert in the golf industry on how mobile booking has impacted that field.
The document discusses the growing trend of mobile booking in the hospitality and tourism industries. It provides two case studies, one on the Hotel Tonight app and one on how Vegas.com opted for a mobile site instead of an app. It also discusses how other industries like retail are embracing mobile technologies and provides insights from an expert in the golf industry on how mobile booking has impacted that field. The trends assessment finds that mobile booking provides benefits to both consumers and businesses by offering flexibility, convenience and feedback opportunities, and that companies must adapt to the mobile trend to stay competitive.
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
Mobile usage is growing rapidly worldwide. Smartphone penetration is increasing, especially in Europe where 240 million smartphones were in use in 2013, up 30% from the previous year. While many travelers research travel on their mobile devices, making purchases and bookings on mobile lags behind. To succeed on mobile, companies need to focus on optimizing for mobile by having focused apps with easy, simple navigation and ensuring sites load quickly on mobile to provide a relevant experience for mobile users.
Mobile devices are changing the travel industry in the following ways:
1. Travelers are using mobile devices at all stages of travel planning, booking, and during trips to research destinations, check prices, make reservations and purchases, and share experiences.
2. Smartphones are particularly important for on-the-go tasks while tablets are better for in-depth research and booking.
3. Mobile usage is growing rapidly, with over half of travelers now using mobile devices to check flight status and 30% to check in for flights.
The New Always-Connected Travel Consumer - Presentation for the Caribbean Tou...Gina Baillie
Your consumer’s behaviour is changing quite dramatically. New consumer technology means they are no longer dreaming, researching, planning, booking and experiencing travel in the same way. This presentation was given to the CTO during WTM in London, November 2013
How is The New Always-Connected Travel Consumer changing how we sell?Sagittarius
Mobile devices are driving significant changes in travel booking behaviors and opportunities for travel brands. Nearly half of travelers are open to last minute bookings using tablets or smartphones. Mobile spending by travel brands has increased substantially in recent years, with some companies generating over $40 million per month from mobile. Mobile usage also leads to new customers and increased ancillary spending during trips. However, attitudes towards mobile booking vary significantly between countries. Integrating mobile and social media strategies allows travel companies to better engage customers and drive awareness, engagement, and loyalty across multiple platforms. Data and location-based services are increasingly important for delivering personalized mobile experiences.
The document discusses how mobile technologies are impacting travelers. It outlines 5 emerging mobile trends, including smartphones proliferating, mobile commerce going mainstream, text messaging taking off, expanding to tablets, and growing use of social and location-based services. The presentation discusses Sabre's response to these trends, including launching new mobile applications and services that allow travelers to shop, book, share trips on social media, and get location-based recommendations on tablets and smartphones.
Martin Cooper discusses how ecommerce has changed the travel industry, with over 65% of travel now booked online and online travel growing to $150 billion by 2010. He notes that 22% of US phone users own smartphones and their usage rates for travel searches and bookings. The document also summarizes Kayak Mobile's features and usage, noting that flights searches are popular but conversions to bookings need improvement. It discusses business travel tools and the need to satisfy instant purchase needs within corporate policies. Future opportunities mentioned include using customer profile and purchase data to provide targeted offers.
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
Mobile Insights for Travel Brands - Millennial MediaCorinne Wan
The document provides an overview of mobile travel behaviors based on a study by Millennial Media and comScore. Some key findings include:
- The mobile travel audience is most active between ages 25-44, owns multiple devices, and spends over half their travel research and booking time on tablets and smartphones.
- Travelers use mobile devices throughout the entire travel process from initial research to booking to in-destination activities to reviews. Hotels and flights are most researched and purchased travel items on mobile.
- The travel industry has recognized mobile trends and many airlines and hotels now offer robust mobile apps and services to engage travelers on the go. Mobile advertising remains a top spending category as brands promote new offerings and destinations year-
Do you want to your customers to book and manage their travel plans on the move with iPhone, Android or Windows phone?
Android and iOS smartphone users can now instantly search for domestic and international flights and hotels, and compare fares across multiple airlines, hotels. The app also allows users to track flight status and delays and view hotel information and pictures . Additionally, users may complete their bookings by being redirected to the mobile website.
Read more.....
URL: http://www.trawex.com/mobile-apps.php
This document discusses the rise of mobile travel and how Cleartrip has adapted to meet the needs of mobile travellers. It finds that mobile usage for travel searches and bookings is growing significantly. Cleartrip has learned that mobile users expect quick and simple experiences tailored for their local needs and device. Cleartrip's mobile offerings have evolved from a basic website to optimized apps with fast performance, multi-platform support and personalization.
Similar to The Mobile Experience - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass (20)
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
Customer Engagement Reimagined - AI and ML SolutionSagittarius
The document is an agenda for a Travolution event featuring presentations from Microsoft, Sitecore, and Sagittarius on data, AI, and digital transformation in travel and hospitality. It includes:
1) A schedule of presentations and times from 9:30am to 12:20pm including introductions, presentations from Microsoft on data and AI, Sitecore, and Sagittarius, followed by a Q&A and closing lunch.
2) An overview of Microsoft's presentation on how data is important for AI and examples of how AI is creating opportunities in travel including increased revenue and productivity.
3) Case studies of how companies are using Microsoft AI including predictive maintenance on ships to optimize water usage, saving $
Sitecore Cortex uses machine learning to analyze the experience data collected through Sitecore platforms. It centrally manages content from different sources and measures content effectiveness. It integrates analytics data from various digital channels to power personalization, marketing automation, and predictive outcomes. The Sitecore Cortex data processing engine scales to process large amounts of structured data from Sitecore databases to train machine learning models. This helps suggest personalized experiences and predict user behavior based on patterns learned from the data.
This document discusses future technologies including artificial intelligence, machine learning, and chatbots. It provides an overview of a project called Project Hector that aims to blend these technologies to optimize the customer experience. Project Hector will develop a chatbot using tools like LUIS and integrate it with a Sitecore platform to power conversations across multiple channels using various data sources. It also discusses training chatbots and the importance of starting simple when developing conversational interfaces.
Microsoft sees huge potential for artificial intelligence (AI) and views data as critical for powering AI. Some key points:
1) Data is growing exponentially from various digital sources and AI helps make sense of this data. AI gives machines human-like abilities such as understanding language.
2) Microsoft's approach to AI includes developing frameworks and models while also providing AI services on Azure. Their goal is to make AI accessible to developers and organizations.
3) Case studies show how AI is helping companies like Carnival Cruises optimize operations through predictive analytics, and how AI helps Uber and airlines improve customer experiences and business operations.
Red Carnation Hotels - Increasing Revenues by 22% Using Personalisation in Si...Sagittarius
This document discusses increasing conversion rates through personalization. It notes that personalization can boost ROI, engagement, and relationships with customers by improving conversion rates by 19%. The document advocates understanding customer segments and journeys to truly improve experiences. Data is key to personalization efforts. Combining data, analytics, and other specialists can help drive business change through personalized marketing that makes a difference for customers.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
Embark on an unforgettable journey to Goa, India,GoaDarling
Embark on an unforgettable journey to Goa, India, a captivating destination brimming with vibrant culture, pristine beaches, and culinary delights. Whether you're planning a College Group trip to Goa or seeking the perfect Goa tour package for family, this enchanting locale promises an experience like no other
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
Discover the exhilarating world of manta ray night snorkeling in Kona, Hawaii. Led by expert guides, participants witness these majestic creatures feeding on plankton under mesmerizing underwater lights. With stringent safety measures, environmental responsibility, and emergency preparedness, enjoy this unique adventure responsibly and securely with trusted tour operators.
How Does Allegiant Air Name Change Policy Work.pptxFlying Rules
Allegiant Air name change policy provides a straightforward and flexible workflow for requesting a name change/correction on the ticket. However, if you encounter any problems or have doubts, you can get in touch with the airline’s customer support. Furthermore, you can reach out to a consolidation desk at +1-800-865-1848 for immediate assistance.
visit at: https://www.flyingrules.com/name-change/allegiant-air-name-change-policy
13. How vital is the mobile experience?
Million
800
1200
1600
2000
The number of connected
devices is growing! mobile bookings grew
’s
20132011 2012
$8
billion
$3
billion$1
billion
Total value of our
mobile bookings:
2011 2013
in 2013!
14. “Unplanned shopping
trip in the city.”
Did you know?
of Booking.com
30+
million
downloads
apps
Average Review Rating
25%
of our bookings are made
using a smartphone or tablet!
Top 3 reasons our customers
book last minute:
27
21
17
Spontaneous decision
Traveling
“Roadtrip! Wanna make
decisions as we go!”
Event
“My daughter has a karate
competition this weekend.”
%
%
%
15. Multiscreen experience is the new norm!
43%shop across devices
when planning travel.
Work
Home
On the go
12%
60%
24%
Other 4%
72%of smartphone
usage occurs
near another
screen.
16. How to win the mobile booking game?
50
%
of reservations made with
smartphones are for the same
day or the following day.
It’s all about
last-minute
availability!
Simplify the
reservation
process!
Set up a
last-minute
deal!
Upload
high-res
photos!
of our same-day mobile
bookings are made in the
same city as the property!