SlideShare a Scribd company logo
Planet Earth’s #1 Accommodation Site
How vital is the mobile experience?
Million
800
1200
1600
2000
The number of connected
devices is growing! mobile bookings grew
’s
20132011 2012
$8
billion
$3
billion$1
billion
Total value of our
mobile bookings:
2011 2013
in 2013!
“Unplanned shopping
trip in the city.”
Did you know?
of Booking.com
30+
million
downloads
apps
Average Review Rating
25%
of our bookings are made
using a smartphone or tablet!
Top 3 reasons our customers
book last minute:
27
21
17
Spontaneous decision
Traveling
“Roadtrip! Wanna make
decisions as we go!”
Event
“My daughter has a karate
competition this weekend.”
%
%
%
Multiscreen experience is the new norm!
43%shop across devices
when planning travel.
Work
Home
On the go
12%
60%
24%
Other 4%
72%of smartphone
usage occurs
near another
screen.
How to win the mobile booking game?
50
%
of reservations made with
smartphones are for the same
day or the following day.
It’s all about
last-minute
availability!
Simplify the
reservation
process!
Set up a
last-minute
deal!
Upload
high-res
photos!
of our same-day mobile
bookings are made in the
same city as the property!
Booking Now Demo
Booking Now “Karate”
Q&A
?
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™

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The Mobile Experience - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass

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  • 13. How vital is the mobile experience? Million 800 1200 1600 2000 The number of connected devices is growing! mobile bookings grew ’s 20132011 2012 $8 billion $3 billion$1 billion Total value of our mobile bookings: 2011 2013 in 2013!
  • 14. “Unplanned shopping trip in the city.” Did you know? of Booking.com 30+ million downloads apps Average Review Rating 25% of our bookings are made using a smartphone or tablet! Top 3 reasons our customers book last minute: 27 21 17 Spontaneous decision Traveling “Roadtrip! Wanna make decisions as we go!” Event “My daughter has a karate competition this weekend.” % % %
  • 15. Multiscreen experience is the new norm! 43%shop across devices when planning travel. Work Home On the go 12% 60% 24% Other 4% 72%of smartphone usage occurs near another screen.
  • 16. How to win the mobile booking game? 50 % of reservations made with smartphones are for the same day or the following day. It’s all about last-minute availability! Simplify the reservation process! Set up a last-minute deal! Upload high-res photos! of our same-day mobile bookings are made in the same city as the property!
  • 17. Booking Now Demo Booking Now “Karate”
  • 18. Q&A ? All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™