Tempt the visitor by igniting
interest, fueling desire and
raising awareness for a place
or an offer.
Social media makes it easier to
encourage dreaming as users
share their life with all of
their friends (and strangers)
on these networks.
Travellers need information
during the planning stage.
Content should be detailed and
comparison tools are key.
Flights are usually booked first,
while accommodations fall into place
later as other good deals arise.
Booking Button provides a mobile
The anticipation stage is characterized
by excitement, preparation and anxiety.
It generates a need for detailed
information and a wealth of
opportunities to upsell.
Sending an automated email newsletter
upselling additional features a week
before the visitor is due to arrive can
help to grow your sales per customers.
Mobile is a fantastic platform for
streamlining routine travel
chores and keeping the traveller
on track with updates and alerts.
SMS would be more beneficial
here as the user may not be
checking their email address,
whereas the SMS is more likely to
be read upon delivery.
The destination stage is the heart of the journey cycle. The
final step in the destination stage is closing the circle to the
Make it easier for users to engage with your brand by ensuring
your business is accessible for location-based services
Run a competition where users can win some prize for
uploading photos from their trip and the best photo wins a