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*
*Global
of the planet
owns a mobile devices
77%
*Global
of new handsets now
included a web browser
85%
*Global
already use the
‘mobile internet’
1.3 billion
*Global
connected to the internet
35 billion
*Global
but mobile devices
aren’t just small
*
*Bigger is Better
*Dual – Quad Care processor is everything
*Global
use mobile while watching TV
62%
*Global
use mobile at work
64%
use a mobile device for travel
search
72%
*Global
expect to use their mobile
device for their travel needs
at their destination
47%
*Global
mobile access to all accounts
for travel sites
47%
*Global
17 mins
Dining
19 mins
Food &
beverage
31 mins
Travel
the average length of mobile
research sessions is
surprisingly long
...
of laptop users book a hotel
for the same day
before the journey…
*Global
14%
of tablet phone users book
a hotel for the same day
during the journey
*Global
30%
*
0%
10%
20%
30%
40%
50%
60%
70%
2553 2554 2555 2558
65%
Smart Phone Units
18%
*
of web traffic
will
come through mobile devices by 2014
*
*Understanding the 6 Stages
of Travel
Tempt the visitor by igniting
interest, fueling desire and
raising awareness for a place
or an offer.
Social media makes i...
Travellers need information
during the planning stage.
Content should be detailed and
comparison tools are key.
Flights are usually booked first,
while accommodations fall into place
later as other good deals arise.
Booking Button pro...
The anticipation stage is characterized
by excitement, preparation and anxiety.
It generates a need for detailed
informati...
Mobile is a fantastic platform for
streamlining routine travel
chores and keeping the traveller
on track with updates and ...
The destination stage is the heart of the journey cycle. The
final step in the destination stage is closing the circle to ...
Run a competition where users can win some prize for
uploading photos from their trip and the best photo wins a
prize.
Mobile tourism presentation 2014
Mobile tourism presentation 2014
Mobile tourism presentation 2014
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Mobile tourism presentation 2014

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Mobile Tourism Presentation for Phuket Creative Tourism 2014

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Mobile tourism presentation 2014

  1. 1. *
  2. 2. *Global of the planet owns a mobile devices 77%
  3. 3. *Global of new handsets now included a web browser 85%
  4. 4. *Global already use the ‘mobile internet’ 1.3 billion
  5. 5. *Global connected to the internet 35 billion
  6. 6. *Global but mobile devices aren’t just small
  7. 7. * *Bigger is Better *Dual – Quad Care processor is everything
  8. 8. *Global use mobile while watching TV 62%
  9. 9. *Global use mobile at work 64%
  10. 10. use a mobile device for travel search 72% *Global
  11. 11. expect to use their mobile device for their travel needs at their destination 47% *Global
  12. 12. mobile access to all accounts for travel sites 47% *Global
  13. 13. 17 mins Dining 19 mins Food & beverage 31 mins Travel the average length of mobile research sessions is surprisingly long *Global
  14. 14. of laptop users book a hotel for the same day before the journey… *Global 14%
  15. 15. of tablet phone users book a hotel for the same day during the journey *Global 30%
  16. 16. * 0% 10% 20% 30% 40% 50% 60% 70% 2553 2554 2555 2558 65% Smart Phone Units 18%
  17. 17. * of web traffic will come through mobile devices by 2014
  18. 18. *
  19. 19. *Understanding the 6 Stages of Travel
  20. 20. Tempt the visitor by igniting interest, fueling desire and raising awareness for a place or an offer. Social media makes it easier to encourage dreaming as users share their life with all of their friends (and strangers) on these networks.
  21. 21. Travellers need information during the planning stage. Content should be detailed and comparison tools are key.
  22. 22. Flights are usually booked first, while accommodations fall into place later as other good deals arise. Booking Button provides a mobile optimised version
  23. 23. The anticipation stage is characterized by excitement, preparation and anxiety. It generates a need for detailed information and a wealth of opportunities to upsell. Sending an automated email newsletter upselling additional features a week before the visitor is due to arrive can help to grow your sales per customers.
  24. 24. Mobile is a fantastic platform for streamlining routine travel chores and keeping the traveller on track with updates and alerts. SMS would be more beneficial here as the user may not be checking their email address, whereas the SMS is more likely to be read upon delivery.
  25. 25. The destination stage is the heart of the journey cycle. The final step in the destination stage is closing the circle to the next trip. Make it easier for users to engage with your brand by ensuring your business is accessible for location-based services
  26. 26. Run a competition where users can win some prize for uploading photos from their trip and the best photo wins a prize.

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