How has mobile changed the way we travel?
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Mobile technology has changed traveler behavior in 4 key ways: 1) Travelers make shorter and more spontaneous bookings, with 70% of mobile bookings being for one night stays and 89% for two nights or less. 2) Travelers use multiple devices before, during, and after trips to research and book travel arrangements. 3) Travelers use a wide variety of mobile devices and technologies when traveling. 4) Travelers have even more limited attention since they use on average about 10 apps per month on their mobile devices.
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How has mobile changed the way we travel?
- 1. How has mobile changed the way we travel? …And where do we go from here?
- 2. 2 Who we are Andy Braxton Head of Mobile User Experience Hotels.com Will Parkinson iOS Product Manager Hotels.com
- 3. 3 • Global hotel specialist • 260,000 bookable properties • From 5 star to B&Bs • 85 sites in 60 countries • Mobile apps for iPhone, iPad, Android and Windows
- 4. 4 Hotels.com for iPhone and iPad
- 5. 5
- 6. 6 Over 25 million app downloads
- 7. 7 4 ways mobile has changed traveller behaviour
- 8. 8 1. We make shorter and more spontaneous bookings
- 9. 9 Shorter stays 70% of mobile bookings are for one night of mobile bookings are for two nights or less 89%
- 10. 10 More spontaneous bookings of bookings are made for same day check-in 60% of bookings are made for same day or next day check-in 68%
- 11. 11
- 12. 12 2. We use multiple devices before, during and after our trip
- 13. 13 “Few travel activities are limited to a single screen” Multi-device usage [Google – the 2013 Traveler]
- 14. 14 The same features x-device
- 15. 15 3. We use lots of different devices and technology
- 16. 16 3170 different mobile devices on Hotels.com 1054 different screen resolutions
- 17. 17
- 18. 18 Adaptive design Input Touch Mouse & Keyboard 3G / Wifi Wifi / Cable Connectivity DPI Medium – Very High Low - Medium Screen size Small Medium Large
- 19. 19 4. Our available attention is even more limited
- 20. 20
- 21. 21 iOS app usage [1 – Our Mobile Planet, 2 - Asymco] • iOS customers use ~10 apps per month (1) • …and download ~4 apps every month (2)
- 23. 23 Where next?
- 24. 24
- 25. 25 Thank you!