A student intern gets her first big assignment at Huffinator Publishing--creating a video book talk.

1. Meet Tom. Tom has a creative and analytical mind.

2. Tom’s style is magical: his ideas sparkle across a page or screen.

3. Tom is your mentor at your new intern job at Huffinator Publishing, a future reference—hopefully.

4. You have sparkle and style and spunk of your own.

5. You want to impress your boss and strut your skills for Tom.

6. You get your chance when the boss asks you to create a promotional video.

7. Mr. Boss says, “Create a promo video for the book you just read…

8. …keep it short, about a minute and half to three minutes…

9. …sales are down, so make it sizzle; we’ve got to keep up with the competition. Have you seen all book trailers on Amazon!

10. Do your research: check out some of the videos our competition’s producing and the resource links on the wiki…

11. …entice readers to buy this book…

12. …impress me! Oh, and I need a finished video by October 1.

13. You inhale deeply and smile inwardly. Here’s my big chance to show my whole new mind!

14. Tom says, “I can’t wait to see what you can deliver…

15. Tom …my advice—do your research, bounce your ideas off your network…

16. Tom …devote time to drafting your ideas and crafting rhetorical magic.“

17. Okay. No pressure. I can do this!