Presented at the FITC mobile conference 2009 in Toronto. A state of the nation on the Canadian wireless industry from the perspective of mobile developers, entrepreneurs and designers.

1. FITC Mobile 2009, Toronto Led by: Thomas Purves [email_address] Twitter: @tpurves

3. Canada

4. HIGH LOW Canada 2007 Canada 2009 Availability of leading devices and network speed Canada in Global Comparison

5. Ouch Circa April 2007: Some of worst data rates in the developed world. A country of Blackberry addicts, but low accessibility to most advanced devices. Dominated by On-deck content, low accessibility to open content, open services. High pricing to consumers, lagging wireless penetration, lagging adoption behaviours

17. What’s amazing is the huge orders of magnitude in effective pricing per bit depending on the channel and the service being offered. How long is this sustainable? How long until consumers figure out ways to arbitrage more expensive bits for much, much cheaper ones?

19. As a very simple communication channel, DeBeers has every telco beat.

20. Example high-value per bit: Engagement ring $3,500 This product delivers 1 bit of information (yes or no) value: $29,360,128,000 / MB

21. Example low-value per bit $32.99CAD Amazon.ca 3-disc special edition 25 GB per disc = 75GB “ value”: $0.00042 / MB Example high-value per bit: Engagement ring $3,500 This product delivers 1 bit of information value: $29,360,128,000 / MB

22. Source CISCO forecasts 2009 Rogers just announced 21MBps service in Canada (cool!) A standard GSM voice band requires only 12.2 kpps Notionally, that’s now less than 0.01% of your phone’s available bandwidth How long can this traditional but tiny little bit-stream continue to support 80% of the carrier’s revenue?