Promosalons’ mission is to promote trade exhibitions run by French organisers abroad in order to encourage the international presence of exhibitors, visitors and trade press. Today Promosalons’ network spans across 120 countries on 5 continents. We are the World’s most unique promotion network. Drawing on more than 40 years of expertise, we work to ensure optimal conditions for international exhibitors, visitors and the press who attend the exhibitions we represent.

1. The GLOBAL PARTNER NETWORK
for FRENCH TRADE SHOWS
www.promosalons.com
CONSULTANCY
EXPERTISE
SUPPORT
INNOVATION
YEARS

2. 50 years
promoting
French trade shows
CONSULTANCY
EXPERTISE
SUPPORT
INNOVATION
YEARS
2

3. 3
50years
in 2017
15of the top 20
trade shows*
are members of
Promosalons
150
staff
55
local offices
120
countries
5
continents
* by number of visitors
THE ASSOCIATION
Promosalons is a non-profit association
established in 1967. Its Board of Directors
is made up of 13 French trade show
organisers (including Comexposium,
Reed Expositions France and GL events
Exhibitions) plus 13 representatives
from institutional partners (including
Business France, the Paris Île-de-France
Chamber of Commerce and Industry,
CEP - the Paris exhibitions committee,
Medef, the Ministry of Foreign Affairs
and International Development, the
Ministry of Economic Affairs, the Paris
Île-de-France Regional Council, UNIMEV,
the City of Paris and VIPARIS).
Promosalons, the driving
force promoting French trade shows
to the world
Promosalons is the only non-profit network of
its kind in the world, using innovative skill sets
and methods to promote and market French
trade shows internationally.
W
e represent 80 of France’s
100 international trade shows,
most of them ranking among
the world leaders in their field: the
Paris Air Show, Paris Motor Show, SIAL,
Maison&Objet, Mondial du Bâtiment,
Pollutec, and many more. We also help
to develop and tailor their trade shows
for overseas markets.
Seventy percent of international
attendance at French trade shows each
year is generated by our activities.
Present throughout
the world
Our bicultural teams are on the ground
locally, where they directly influence
markets in each country by forging
strong links with institutions and key
players in the economy.
The global partner network for French trade shows

4. The Promosalons teams
are reliable people who
understand the local culture
and have all the right contacts.
I’m very clear that it’s thanks
to Promosalons that Europain
& Intersuc attracts so many
international visitors.
MARIE-ODILE FONDEUR,
Food Industry division director,
GL events Exhibitions
The personalised relationships
maintained by the
Promosalons teams still play
a crucial role in helping sales
teams in distant countries,
or those tasked with special
projects, to achieve their
goals. What’s more, the close
collaboration between our staff
members is paying off more
than ever. The closer we stay
in touch with Promosalons’
offices, the more convincingly
we can serve our visiting
prospects.
SYLVIE FOURN,
Environment, Industry, Health
& Safety division director,
Reed Expositions France
It’s more than a collaboration
– we really work as one team
towards the common goal
of making our trade shows a
success and furthering their
growth.
MARIO FIEMS,
Transport and Logistics
division director,
Comexposium
Recognised expertise
Promosalons – delivering its skills and knowledge
to French trade shows for 50 years.
Our skills and knowledge shine through in:
Our marketing services, combining an array of channels: mass marketing (mailings,
phone campaigns), viral (influencing, social networks, press relations, media
plans), digital (email, social media, web marketing) and relationship marketing
(public relations, lobbying, networking). This comprehensive armoury of innovative
approaches maximises the impact of our promotional campaigns targeting visitors,
buyers and exhibitors at French trade shows.
Our surveys such as scoping studies, sector analysis, and market intelligence.
Our support for French trade shows overseas.
Our exclusive sales teams that prospect for exhibitors and build loyalty.
Our other services: assistance to visitors, help with pre-registration, managing visa
applications, organising travel and much more.
4

5. 2,200
e-mail campaigns
1.7 million
people targeted
14,000
VIP buyers
100
buyer tours
22,000
international
industry professionals
telephoned
1,000
press releases
280
press conferences
11,200
journalists contacted
6,000
professional federations
contacted
This is the part we play in bringing
350,000 professionals from all over the world
to French trade shows every year*
Key figures
5
*Average annual figure 2014-2015
The global partner network for French trade shows

6. 6
Right at the heart
of international expansion!
Our work helps to boost international visitor and exhibitor
numbers, making France – and especially Paris – the place
for professionals to be and be seen, and a world leader
in organising industry-specific events.
The Promosalons Promise:
Bicultural experts: our experts draw on their knowledge
of both French and local culture to devise appropriate
communications strategies tailored to each country’s
specific characteristics.
Consultancy, support and action: our teams have in-
depth knowledge of the various markets so they are
equally well-placed to advise clients and to implement
first-rate promotional programmes.
First-hand knowledge of overseas markets.
Proactive, highly-motivated teams committed to
working side-by-side with French trade shows.
Recognised expertise in 20 business sectors gives our
teams an unparalleled understanding of the key issues
and challenges in their markets.
With teams on the ground
throughout the world, our
geographical coverage is
second to none.
INNOVATI
N
CLOSENESS
CO
M
M
ITM
ENT
SUPPORT
PASSION
TRANSPARENCY
FLEXIBILITY
CONSULTANCY
TRUST
EXPERTISE
our
values
PRO
ACTIVENESS
EFFICIENCY

7. 7
French trade shows:
profitable events
that draw crowds
Attendance at one of our 80 partner
trade shows guarantees a profitable
investment as well as access to a vast
international audience.
The global partner network for French trade shows

8. France: the home
of international trade shows
Hugely diverse and internationally renowned, French trade shows
present genuine strategic and commercial opportunities to both
French and overseas businesses.
8
82 exhibition centres throughout
France including Paris, Lyon, Lille,
Nantes, Bordeaux, Cannes-Nice,
Marseille, etc.
As a driving force in their sector, trade shows have to really keep their
fingers on the pulse of their market, and we need to identify the right
vectors to attract industry insiders. I think the Promosalons teams are doing
businesses a massive favour by advising them to attend a trade show.
NOÉMI PETIT,
director of the Piscine Global and Paysalia trade shows,
GL events Exhibitions
They rely on Promosalons,
the only promotional
network of its kind in the
world, focused exclusively
on their needs.
7STRENGTHS
of French trade shows
1MORE
STRENGTH
Leaders
in many business
sectors
True
observatories
of trends and
innovations
Showcases for
new talent
Builders of
world-class
events
Business
accelerators
Clear offers within
strictly-defined
sectors
Resolutely
international-
oriented7
1 2
3
4
5
6

9. France,
a highly desirable location
for trade shows
9
*recorded over a two-year period (2013/2014)
**on the international trade shows
INTERNATIONAL PLATFORMS FOR BUSINESS
450 international
trade shows*
including 320 trade-only
13.7 million
visits
31% international**
162,000
exhibitors
49% international**
GENUINE RETURN ON INVESTMENT
17.7 million contracts signed each
year representing revenue
of €30.5 billion
84% of attendances
generate business for the exhibitor
When companies exhibit at a French trade show, they achieve an average return of
€10 for every €1 invested
AN IMPRESSIVE HOSTING CAPACITY
82
exhibition centres
645,000
hotel rooms
40
international airports
PARIS, THE ESSENTIAL EXHIBITION VENUE
No. 1 city in the world
for events with over
500 exhibitors
No. 1 city in the world
for visitor numbers
No. 1 city in Europe
for exhibitor numbers
Paris, world leader in business tourism
with 400 exhibitions, 1,000 conferences and 3,000 other events organised every year
No. 1 tourist destination in the world
The global partner network for French trade shows

10. Environment
WorldNuclearExhibition
PollutecVinitech-Sifel
ExpoprotectionSIMA
EquipHotelSIAL
Vinexpo
Batimat
Intermat
MilipolParis
Europain
Food/Hospitality
Construction
Defence/Security
Agriculture

11. All4packParis
Packaging/Manufacturing
PremièreVision
SalonInternational
delaLingerie
SILMO
MaisonObjet
ParisMotorShow
ParisAirShow
Textiles/Fashion
Transport/Logistics
Who’sNext
PremiereClasse
Eyewear/Health Interior design/Home
They put their
trust in us...

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PPromosalons Head Office Promosalons offices Region covered Region not covered
Costa Rica
Venezuela
Peru
Argentina
Uruguay
Colombia
Brazil
Chile
Dominican Republic
Mexico
Canada
United States
Algeria
Morocco
Tunisia
China
Japan
Republic
of Korea
Iran
Israel
India
Thailand
Vietnam
Malaysia
Indonesia
Australia
TaiwanHong Kong
NigeriaGhana
Senegal
South Africa
Saoudi
Arabia
Paraguay
Spain
France
Switzerland
Portugal
Italy
United
Kingdom
Norway
Finland
Sweden
Russia
Greece
Bulgaria
Denmark
Poland
Czech Republic
Germany
Belgium
Autria
Hungary
Croatia
Netherlands
Turkey
A T L A N T I C
I N D I A N
O C E A N
O C E A N
O C E A N
P A C I F I C
45 avenue George V • 75008 Paris • +33 (0) 1 53 23 92 22
www.promosalons.com • paris@promosalons.com
The global partner network
for French trade shows
Design and production : Pastelle - February 2017 - Crédits photos : ©APFOUCHA - ©Vinitech-Sifel 2016 - ©SIMA 2015 / SIMA Paris APF - ©EQUIPHOTEL PARIS 2016 - ©Europain 2016 / Clémentine Bejat, Sabine Serrad -
©SIAL PARIS 2015 - ©VINEXPO 2015/Philippe Labeguerie, Jean-Bernard Nadeau - ©BATIMAT 2015 / Stéphane Laure – ©Intermat / ©Jean-Michel Meigné - ©MO 2016 / Francis Amiand - ©Milipol 2015 - ©Expoprotection
2016 - ©Pollutec 2016 - ©World Nuclear Exhibition 2016 - ©ALL4PACK / F. Favart - ©WNE 2016 / Photos Christian Bamale - SILMO 2013 / ©Saloon - ©WSN Paris 2016 - ©PVP 2016 - ©Salon International de la Lingerie –
Angels’Sea Studio – Campion – Le Fur – Rustuel - ©Mondial de l’Automobile 2016 / Bitton - ©Paris Air Show 2015
Sources : OJS/Promosalons, UNIMEV, Paris Île-de-France Chamber of Commerce and Industry, INSEE, Direction Générale des Entreprises, CEP (Paris exhibitions committee), Paris Île-de-France Regional Council.
55 offices
covering
120 countries