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This document discusses the marketing mix strategies for MODECosmetics, an Australian cosmetics manufacturer targeting mid-high income women aged 18-30. It covers their marketing mix for liquid foundation and nail polish, including a sales forecast and annual budget for 2012. The conclusion states that the company's marketing mix objectives will lead to success.
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1,000 super fans who share content, trust, and buy what a KOL recommends is more effective than 300,000 regular fans
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Mode Marketing Presentation
- 1. MODECosmetics By Kathryn, Christie, Ploy and Sophia
- 2. Contents Introduction Marketing Mix for Liquid Foundation Marketing Mix for Nail Polish Budget Conclusion Bibliography MODECosmetics
- 4. Founded and headquartered in Sydney, Australia.
- 5. The higher end of the cosmetic market
- 6. Mid-high income female customers between the ages of 18 – 30 years old
- 7. Variety of cosmetic products
- 9. Marketing Mix – Nail Polish MODECosmetics
- 10. Sales Forecast 2012 MODECosmetics
- 11. Annual Budget 2012 MODECosmetics
- 12. Conclusion The Company would be successful applying the Marketing Mix objectives because… MODECosmetics
- 13. Bibliography Le Vernis, Chanel, 30/08/2011, http://www.chanel.com/en_US/fragrance-beauty/Makeup-Nails-LE-VERNIS-89314 OPI Nail Polish, Catwalk, 30/08/2011, http://www.catwalk.com.au/o-p-i-nail-lacquer/o-p-i-nail-polish-japanese-rose-garden/w1/i1031932_1031917/ Mac Nail Lacquer, Beautyheaven, 30/08/2011, http://www.beautyheaven.com.au/hands/nail-care-treatments/25051-mac-nail-lacquer-in-steamy Max-Factor Lasting Performance Liquid Foundation, Beauty heaven, 30/08/2011, http://www.beautyheaven.com.au/make-up/foundation-primer/15877-max-factor-lasting-performance-liquid-foundation Studio Fix Liquid Foundation, Mac Cosmetics, 30/08/2011, http://www.maccosmetics.com.au/product/shaded/158/1231/Studio-Fix-Fluid-SPF-15/index.tmpl Foundation for different skin types, Beauty Advices, 30/08/2011, http://www.beauty-advices.com/a-list-of-the-best-foundations-for-different-skin-types-on-the-market/ Miranda Store, David Jones, 6/09/2011, http://www.davidjones.com.au/stores/Miranda MODECosmetics