The document emphasizes the need for efficient customer analytics that can leverage big data from various sources, specifically tailored for departmental business analysts rather than data scientists. It advocates for timely responses in minutes and highlights the 'small data' approach that connects users with meaningful insights, making them actionable for daily tasks. Key requirements include fast data access, pre-built algorithms, and built-in workflows.

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Actuate Corporation © 2014
Think Fast, Think Small:
Delivering the Power of Big Data
Analytics for Everyday Tasks
Allen Bonde, VP Product Marketing & Innovation
@abonde

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Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…
Fast is Good

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Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…Disruption Lurks

4. 4
Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…
Think Fast,
Think Small

5. 5
Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…Overkill?

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Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…
Small Data Design Philosophy
Simple
Smart
Responsive
Social

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Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…
fuelband
Data-driven

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Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…
A Definition
Small data connects people with
timely, meaningful insights (derived
from big data and/or “local”
sources), organized and packaged –
often visually – to be accessible,
understandable, and actionable for
everyday tasks

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Actuate Corporation © 2014
 You need to perform Customer Analytics
 You need to be able to leverage Big Data and Multiple Disparate Data Sources
 You Can’t rely on IT or any other resource outside your Department
 You need it to be done with your Business Analyst and NOT a Data Scientist
 You need Response Times in Minutes not days
Customer Analytics…
For the Departmental Business Analyst…
Without the Data Scientist…
Requirements
Fast and easy to access data
Pre-built algorithms (understand)
Built-in workflow (take action)

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Actuate Corporation © 2014
Learn more:
visit www.smalldatagroup.com
follow me www.twitter.com/abonde
see me in booth #301
THANKS!