From BOLO 2013 3P Track presentation by Sharon Toerek. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
This document provides information about the Chairman's Award, which recognizes a FIRST Robotics Competition team that best represents a model for other teams. It discusses the award's focus on inspiring respect for science and technology. Key components of a Chairman's Award application include an essay, executive summary, presentation, and video that demonstrate the team's impact, partnerships, and enthusiasm for spreading the FIRST message. The document offers tips for developing a strong application that highlights a team's activities and accomplishments over multiple years.
Facebook - Social Interaction in Film Based Communities by Vivekpumascomm
This document describes a Facebook community called "Cinema Paradiso" consisting of 352 members from Kerala who share an interest in films. Most members are between 20-25 years old and male. About 30 members frequently post or comment on films. The community serves as a place for members to discuss, share reviews and information about films, especially Malayalam and other South Indian and foreign films. Interactions within the community are mostly virtual with limited face-to-face engagement. While the community facilitates information sharing about films, interactions between most members remain limited and impersonal.
This document discusses advanced LabVIEW topics for robotics programming including: using robot global data for debugging, minimizing watchdog timer errors, using D/S messages to track program versions, scanning sensors with periodic tasks, creating reusable templates, and building state machines. It provides an agenda and overview for a training presentation on these topics.
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
Snackable & Sharable Content for the Social Age BOLO Conference
This document discusses how media consumption has changed in the last five years with the rise of social media and mobile devices. BuzzFeed aims to be the first news and entertainment company built for the social age by creating snackable and sharable content. Their audience is primarily youth aged 18-34 who consume most of their online video and content through social media on mobile devices.
This document provides information about the Chairman's Award, which recognizes a FIRST Robotics Competition team that best represents a model for other teams. It discusses the award's focus on inspiring respect for science and technology. Key components of a Chairman's Award application include an essay, executive summary, presentation, and video that demonstrate the team's impact, partnerships, and enthusiasm for spreading the FIRST message. The document offers tips for developing a strong application that highlights a team's activities and accomplishments over multiple years.
Facebook - Social Interaction in Film Based Communities by Vivekpumascomm
This document describes a Facebook community called "Cinema Paradiso" consisting of 352 members from Kerala who share an interest in films. Most members are between 20-25 years old and male. About 30 members frequently post or comment on films. The community serves as a place for members to discuss, share reviews and information about films, especially Malayalam and other South Indian and foreign films. Interactions within the community are mostly virtual with limited face-to-face engagement. While the community facilitates information sharing about films, interactions between most members remain limited and impersonal.
This document discusses advanced LabVIEW topics for robotics programming including: using robot global data for debugging, minimizing watchdog timer errors, using D/S messages to track program versions, scanning sensors with periodic tasks, creating reusable templates, and building state machines. It provides an agenda and overview for a training presentation on these topics.
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
Snackable & Sharable Content for the Social Age BOLO Conference
This document discusses how media consumption has changed in the last five years with the rise of social media and mobile devices. BuzzFeed aims to be the first news and entertainment company built for the social age by creating snackable and sharable content. Their audience is primarily youth aged 18-34 who consume most of their online video and content through social media on mobile devices.
BOLO 2013: The Future of Community ManagementBOLO Conference
The document appears to be a series of social media posts from October 13, 2013 discussing topics like community management, content creation, trend research, and insights. Various hashtags are used including #FCMAZ, #BOLO2013, and references are made to sharing kitten photos. The posts suggest evolving disciplines like research, analysis, validation, and connection activation.
The document discusses challenges with retention in advertising agencies and traditional solutions that are ineffective. It suggests adopting strategies used by cults, biker gangs, and sports teams to build loyalty and a sense of family/community. These strategies include making employees feel like part of the group through rituals/patches, sharing experiences together, and prioritizing relationships over transactional aspects of work. The goal is recruiting a "family" rather than just employees by creating a strong culture and front.
Why Display is Getting Better: A Mix of Science and ArtBOLO Conference
This document discusses trends in digital display advertising. It notes that the number of mobile devices such as smartphones and tablets is growing rapidly, with people spending more time with digital media. New display technologies allow for more engaging ads across different screens. Data collection and optimization techniques are improving to ensure ads are seen and campaigns become smarter over time. Compelling content and knowing an ad was seen are emphasized over assumptions about ad performance.
Brands Are Becoming Content Creators: So You Should Get In On It, Right?BOLO Conference
This document discusses how brands are increasingly becoming content creators and the need to adopt a sustained content operation approach. It outlines that different companies have varying objectives for their content strategies. An effective content strategy requires defining the mission, developing the appropriate platform, establishing editorial operations, optimizing content distribution, and continually improving the program. It also emphasizes that working with publishers can help brands become premium content creators and optimize how their content is distributed across digital platforms. Publishers understand audiences and can help produce engaging branded content that is shared widely.
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO Conference
From BOLO 2013 3P Track presentation by Dan Zelikman. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
This document discusses implementing value-based pricing for business. It argues that pricing should be based on the value provided to customers, not just costs, in order to maximize profits. It provides a 7-step process for value pricing: 1) understand what the customer wants to accomplish, 2) form a value council, 3) determine optimal pricing methods, 4) develop pricing options, 5) effectively present prices, 6) manage project scope, and 7) conduct reviews to improve future value delivery and pricing. The goal is to have customers perceive the value received justifies the price paid.
This document discusses the importance of pricing services based on the value provided to customers rather than costs. It argues that the default purpose of marketing should be to increase profits, not just sales, and that profit is driven mostly by price. The document provides a 7-step framework for implementing value-based pricing including having conversations with customers about their objectives, forming a value council, developing pricing options, and conducting after-action reviews. It discusses using various pricing models like fixed fees, outcome-based agreements, and royalties. The overall message is that agencies should focus on capturing value for their work rather than just tracking time.
The document discusses various aspects of social media including common misunderstandings around terminology, different types of social media strategies and services offered, measuring social media return on investment, isolating short and long term impacts, recognizing patterns, integrating social media into other channels like email and websites, creating and managing brand communities, running social media campaigns and ads, listening and responding to social conversations, using social internally, connecting content marketing to the sales cycle, identifying and engaging influencers, and the rise of mobile usage.
Tom Martin is an experienced and bi-lingual master salesperson seeking a new sales role. He has a unique set of strategic, analytical, creative, and persuasive skills including being a proactive presenter, outstanding negotiator, storyteller and more. His skills make him well-suited for strategic sales positions.
Tim Hayden from 44Doors gave a presentation at the Social Super Forum about how mobile technology and social media have become interdependent. While social media originally brought similar people together online, it coincided with the rise of smartphones, allowing online connections to extend into the physical world through technologies like QR codes, URLs, SMS, NFC, and digital out-of-home advertising. These bridge the gap between offline and online interactions, making the connection between the two seamless. NFC and digital out-of-home advertising are expected to grow in popularity in 2013.
The document discusses consumer desires and potential brand solutions. It outlines several consumer desires, such as wanting peer influence to be worth something, a reason to go outside and play, and feeling like time spent on games is worthwhile. For each desire, it suggests potential brand solutions, such as social payment/reward systems, real-world gaming, and reward incentives rather than redemption incentives. The document aims to help brands pioneer mobile expectations by addressing current consumer desires.
The document discusses different types of curation including curated lists, curated people, and curation skills. It provides examples of curated lists on websites like Etsy, Yelp, and Tumblr. It also discusses how social networks like Facebook and Google+ allow users to curate groups of people/friends. Finally, it outlines skills useful for curation like using dashboard tools, browser extensions, focusing search locally, and curating content from multiple sources.
Gamification is an effective digital marketing strategy that uses game mechanics like rewards, progress, and status to increase user engagement on websites. The document discusses how game designers, social networks, and airlines have successfully used these techniques to motivate people. It provides examples of companies like NBC, Chiquita, USA Networks, and Stella & Dot that have implemented gamification best practices like differentiating their content, understanding their audience, engaging users across multiple platforms, and strengthening their brand, leading to increases in key metrics like page views, time on site, and viewership.
This document provides tips and advice for sales skills and success from Lucid Agency. It discusses the importance of networking and identifying core competencies. It encourages attendees to evaluate their own abilities and consider outsourcing non-essential tasks to focus on their strengths. Finally, it promotes developing strategic partnerships with other agencies.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
BOLO 2013: The Future of Community ManagementBOLO Conference
The document appears to be a series of social media posts from October 13, 2013 discussing topics like community management, content creation, trend research, and insights. Various hashtags are used including #FCMAZ, #BOLO2013, and references are made to sharing kitten photos. The posts suggest evolving disciplines like research, analysis, validation, and connection activation.
The document discusses challenges with retention in advertising agencies and traditional solutions that are ineffective. It suggests adopting strategies used by cults, biker gangs, and sports teams to build loyalty and a sense of family/community. These strategies include making employees feel like part of the group through rituals/patches, sharing experiences together, and prioritizing relationships over transactional aspects of work. The goal is recruiting a "family" rather than just employees by creating a strong culture and front.
Why Display is Getting Better: A Mix of Science and ArtBOLO Conference
This document discusses trends in digital display advertising. It notes that the number of mobile devices such as smartphones and tablets is growing rapidly, with people spending more time with digital media. New display technologies allow for more engaging ads across different screens. Data collection and optimization techniques are improving to ensure ads are seen and campaigns become smarter over time. Compelling content and knowing an ad was seen are emphasized over assumptions about ad performance.
Brands Are Becoming Content Creators: So You Should Get In On It, Right?BOLO Conference
This document discusses how brands are increasingly becoming content creators and the need to adopt a sustained content operation approach. It outlines that different companies have varying objectives for their content strategies. An effective content strategy requires defining the mission, developing the appropriate platform, establishing editorial operations, optimizing content distribution, and continually improving the program. It also emphasizes that working with publishers can help brands become premium content creators and optimize how their content is distributed across digital platforms. Publishers understand audiences and can help produce engaging branded content that is shared widely.
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO Conference
From BOLO 2013 3P Track presentation by Dan Zelikman. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
This document discusses implementing value-based pricing for business. It argues that pricing should be based on the value provided to customers, not just costs, in order to maximize profits. It provides a 7-step process for value pricing: 1) understand what the customer wants to accomplish, 2) form a value council, 3) determine optimal pricing methods, 4) develop pricing options, 5) effectively present prices, 6) manage project scope, and 7) conduct reviews to improve future value delivery and pricing. The goal is to have customers perceive the value received justifies the price paid.
This document discusses the importance of pricing services based on the value provided to customers rather than costs. It argues that the default purpose of marketing should be to increase profits, not just sales, and that profit is driven mostly by price. The document provides a 7-step framework for implementing value-based pricing including having conversations with customers about their objectives, forming a value council, developing pricing options, and conducting after-action reviews. It discusses using various pricing models like fixed fees, outcome-based agreements, and royalties. The overall message is that agencies should focus on capturing value for their work rather than just tracking time.
The document discusses various aspects of social media including common misunderstandings around terminology, different types of social media strategies and services offered, measuring social media return on investment, isolating short and long term impacts, recognizing patterns, integrating social media into other channels like email and websites, creating and managing brand communities, running social media campaigns and ads, listening and responding to social conversations, using social internally, connecting content marketing to the sales cycle, identifying and engaging influencers, and the rise of mobile usage.
Tom Martin is an experienced and bi-lingual master salesperson seeking a new sales role. He has a unique set of strategic, analytical, creative, and persuasive skills including being a proactive presenter, outstanding negotiator, storyteller and more. His skills make him well-suited for strategic sales positions.
Tim Hayden from 44Doors gave a presentation at the Social Super Forum about how mobile technology and social media have become interdependent. While social media originally brought similar people together online, it coincided with the rise of smartphones, allowing online connections to extend into the physical world through technologies like QR codes, URLs, SMS, NFC, and digital out-of-home advertising. These bridge the gap between offline and online interactions, making the connection between the two seamless. NFC and digital out-of-home advertising are expected to grow in popularity in 2013.
The document discusses consumer desires and potential brand solutions. It outlines several consumer desires, such as wanting peer influence to be worth something, a reason to go outside and play, and feeling like time spent on games is worthwhile. For each desire, it suggests potential brand solutions, such as social payment/reward systems, real-world gaming, and reward incentives rather than redemption incentives. The document aims to help brands pioneer mobile expectations by addressing current consumer desires.
The document discusses different types of curation including curated lists, curated people, and curation skills. It provides examples of curated lists on websites like Etsy, Yelp, and Tumblr. It also discusses how social networks like Facebook and Google+ allow users to curate groups of people/friends. Finally, it outlines skills useful for curation like using dashboard tools, browser extensions, focusing search locally, and curating content from multiple sources.
Gamification is an effective digital marketing strategy that uses game mechanics like rewards, progress, and status to increase user engagement on websites. The document discusses how game designers, social networks, and airlines have successfully used these techniques to motivate people. It provides examples of companies like NBC, Chiquita, USA Networks, and Stella & Dot that have implemented gamification best practices like differentiating their content, understanding their audience, engaging users across multiple platforms, and strengthening their brand, leading to increases in key metrics like page views, time on site, and viewership.
This document provides tips and advice for sales skills and success from Lucid Agency. It discusses the importance of networking and identifying core competencies. It encourages attendees to evaluate their own abilities and consider outsourcing non-essential tasks to focus on their strengths. Finally, it promotes developing strategic partnerships with other agencies.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Learn more about affiliate marketing as a beginner
BOLO 2013: The Top 10 Ways for Agencies to Save $$ on Legal Fees
1. The Top 10 Ways for Agencies
to Save $$$ on Legal Fees
Presented By:
Sharon Toerek
Licata & Toerek
BOLO 2013 – 3P Session
2. Have Model Client Contract Language
• Important Terms:
– Rights transfers or assignments: No $, no
transfer!
– Confidentiality
– Restrictive Covenants (competitors, industry)
3. Have a Model Freelancer Agreement
• Important Terms:
– IP Rights Assignments
– Non solicitation and/or non competition
covenants
– Client and Agency confidentiality
4. Use Copyright and Confidentiality
Language in New Business Proposals
• Put as much “ideation” in writing as possible
during the pitch
• Use copyright protection language
• Use confidentiality language in proposals
• Try to resolve the “pitch rights” issue in advance
5. Perform Brand TM Screening Early
• The earlier, the cheaper…..
• Domain name availability ≠ TM availability
• New Top Level Domain releases create additional
TM headaches for brand adopters
• Pre-screen before pitching the client on a brand
6. Have Model Publicity Rights Releases
• Have standardized release Agreements
(include all uses and media) for:
– Models
– Property
– “Man on the street” footage
7. Track Asset License Dates & Terms
• Photography license terms of use and
expirations
• Music license terms of use and expirations
• Have a special docketing system for these
rights and centralize the process
8. Have Model Social Media and
Content Marketing Policies
• Harmonize these with your other Company policies
• Include:
– IP usage and protection policies (both CR and TM)
– Disclosure and transparency requirements to satisfy FTC testimonial
guidelines
– Model policies for your blogger networks to use
– Compliance mechanisms for your networks
– Centralize social media access
9. Audit Your Software Licenses Regularly
• Make sure every machine and device has legit
software licenses
• Check this for all devices no less frequently
than annually
10. Review Errors and Omissions Coverage
• Ensure policy limits comply with all client
contracts
• Check to ensure legal defense costs are covered
• Determine whether your freelancers need their
own E&O policies or are covered by yours
11. Have Written Employment
Agreements and Policies
• Basic business legal policy; however:
– Make sure IP rights are well addressed
– Make sure moonlighting, client confidentiality, and
restrictive covenants are addressed
– Make sure social media, content marketing, and
employment policies are all consistent