The document summarizes a meetup event where women in technology explored how to apply a "Design for Delight" framework to their careers. The event involved 3 parts: 1) A crash course on the D4D principles of knowing customers well to generate ideas and quickly experimenting, 2) Working in groups to apply the framework by creating a career journey map and brainstorming ideas with a "posse", and 3) Committing to reconnect with a contact and prototype an idea within a month. The goal was to help women innovatively exceed expectations and find career delight through understanding themselves, connecting with others, and taking discovery actions.

1. June 2017
Bold Women Discover their Mojo

2. Technology Special Interest Group Presents
Bold Women Discover Their Mojo
@AthenaSanDiego
Athena Contact:
Elizabeth Laine
Elizabeth@athenasd.org
TSIG Contact:
Amy Bernal
amygbernal@gmail.com
Maggie Lowe
mmlowe@qualcomm.com

3. Your Facilitators
Aliza Carpio
Aliza is the Technology Evangelist at Intuit's Consumer Tax Group, TurboTax. She
initiatives that build Intuit’s tech brand and that create an awesome tech culture
engineers.
Amy Bernal
Amy is the Director of Agent Services at Aira.io, a local tech start up that provides
Augmented Reality for Individuals who are blind or visually impaired.
Veena Nath
Veena is a Senior Program Manager in HR and focuses on developing new hiring processes
for Intuit. She is a an innovation coach.

4. 1) Crash course on Design for Delight (D4D)
2) Work in small groups to apply the D4D framework for
your career
3) Next Steps & Homework
What we’ll do tonight
6:06

5. Design for Delight (D4D)
Principles and framework to
help you innovate by
exceeding customer
expectations
And create DELIGHT!

6. Design for Delight (D4D)
Know your customers better
than they know themselves.
To get to one good idea, you
have to create lots of ideas.
Quickly experiment to
understand behavior.

7. Your Career

8. KNOW YOURSELF
You are the customer!
• Energy Journey Line
• StrengthsFinder
Get to the Insights and
Root Cause
CONNECT & BRAINSTORM
You’re not alone!
• Build a posse
• Reconnect with a mentor
• Make connections at work
and outside of work to come
up with ideas you might not
have thought of
Leverage others to get to
lots of big ideas and then
narrow
DISCOVER
Try it Out!
• Prototype
• Seek out experts
• Fail fast!
Experiment to Learn

9. KNOW YOURSELF

10. End-to-End Customer Journey
Understand your customer:
• Moments of Delight
• Pain Points
Customer Journey Line

11. Professional Journey Line

12. MomentsthatenergizeMomentsthatdepleteenergy
Professional Journey Line
1) Reflect on your professional journey.
• Moments that energize: Highlights / Positive Experiences
• Moments that deplete energy: Negative Experiences
2) Plot your journey line.
3) You’ll be sharing a part of this in a couple of minutes.

13. Reflect: High Point
Select one high point from
the past.
• Reflect: What made it a
high point?
• What were you doing?
• How did it make you feel?
• Who was involved?
(mentors? boss?)
Write it on a Post-it.

14. Example: Professional Journey Line Create your journey!
Where will you be on this line in 5 years?
What will you be doing? (Write it on a Post-It)
X
…5 years from now
6:35

15. Think about where you want to be in 5 years
and your goal…
• What excites you about the goal?
• Why is this goal important to you?
• Any concerns?
Your Goal

16. • Find a partner
• Ask your partner: “Tell me about your 5-year goal…”
“What makes this goal important to you?”
“What are you excited about? What are your concerns?”
concerns?”
• Switch
Share Your Goal
6:40

17. CONNECT &
BRAINSTORM

18. • Form a group of three or four
• Share your goal
• Brainstorm in your group: What could you do to
get closer to the goal and learn?
Your Career Posse
Own a Coffee
Shop

19. Own a Coffee
Shop
Mentor and
develop a
team
1. Post your team’s goals on the board.
2. Brainstorm 2 ideas for each person’s goal (including your
own) for a total of 8 ideas.
3. Review each goal and share ideas for that goal.
Become a
professor and
teach
Teach an
online class
Move from
product
development
to product
management
Talk to a PM
Concurrent Brainstorming!
7:00

20. DISCOVER

21. Momentsthatdepleteenrgy
ASSIGNMENT #1:
RECONNECT
Reconnect with someone from a high point in the next 4 weeks…
• Team member
• Your last boss
7:10

22. • Collect all the ideas for your goal.
• Choose one idea from the brainstorm to prototype.
• Plan: Determine how you’ll try out the idea in the
next 4 weeks.
• Share: Share your plan with a partner and set up
an accountability date to check-in
(LinkedIn Message / Email)
ASSIGNMENT #2:
PROTOYPE AN IDEA
7:15

23. YOUR ACTION PLAN

24. Intuit Confidential and Proprietary
Tonight: What we just did together:
KNOW YOURSELF
You are the customer!
• StrengthsFinder
• Journey Line
Get to the Root Cause
CONNECT & BRAINSTORM
You’re not alone!
• Reconnect with a mentor
• Make connections at work and outside
of work to come up with ideas you
might not have thought of on your own
• Build a posse
Leverage others to get to lots of big
ideas and then narrow
DISCOVER
Try it Out!
• Prototype
• Seek out experts
• Fail fast!
Experiment to Learn
• Made connections with a
career posse here.
• Committed to reconnect
with a mentor/coworker
from a high point.
• Reflected on my Journey
Line:
• 5-year goal
• What made the high
points high?
• Picked one idea.
• Committed to prototyping
an idea in the next four
weeks.
Action Plan: What you accomplished tonight
On your own: What made the
low points low?
On your own: Connect with
your career posse on LinkedIn.
On your own: Prototype an
idea in the next month (July
7th)

25. KNOW YOURSELF
You are the customer!
• StrengthsFinder
• Energy Journey Line
Get to the Root Cause
CONNECT & BRAINSTORM
You’re not alone!
• Reconnect with a mentor
• Make connections at work
and outside of work to come
up with ideas you might not
have thought of
• Build a posse
Leverage others to get to
lots of big ideas and then
narrow
DISCOVER
Try it Out!
• Prototype
• Seek out experts
• Fail fast!
Experiment to Learn
Meetup group
Action Plan: Ongoing
Own a Coffee
Shop

26. This is a team effort.
You’re not alone…

27. It’s all about learning and moving forward.
Failed Prototype ≠ Personal Failure