This document provides an overview of topics to be covered in the third week of a BOF Las Cruces Study Group, including reviewing MOOCs and answering questions, learning about film festivals and how to submit films, understanding a buyer's market and unique selling propositions, deal points in film transactions, content buyers and film catalogs, release scheduling and deliverable schedules, marketing plans and business plans, evaluating a film's genre, talent level, budget and story, determining a film's target audience and market value over time, considering the relationship between actors/talent and a film's financial success, the concept of a film's "playability" and how to add value through production quality when financing a film.