This document provides an overview and history of Amul, including its vision, mission, and operations. It discusses:
1) Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union and is now a major dairy brand in India.
2) The Gujarat Cooperative Milk Marketing Federation (GCMMF) is Amul's parent organization and India's largest food products marketing group.
3) Amul's vision is to use high-tech solutions while maintaining Indian values and serve a large market in India and neighboring countries with over 10,000 crores in annual turnover.
A Product analysis of Cadbury Dairy Milk Tanushree
Cadbury is a very popular brand in India and globally as well. Even after completion of for more than 100 years, the brand is in the hearts of many people & it also leaves a significant mark amidst all the competition. This report is focused on the product analysis of Cadbury products and their marketing strategies.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
Product life cycle of dairy milk 03.04.2014Pratik Pandey
Cadbury launched Dairy Milk chocolate in the UK in 1905. It was later introduced in India in 1948. Over time, Dairy Milk experienced different stages of its product life cycle in India. In the introduction stage from 1905-1990, it was positioned as a unique milk chocolate. In the growth stage from 1990-2003, campaigns increased penetration into smaller towns and sales grew 40%. In the maturity stage from 2003-2010, a contamination issue hurt sales which later recovered through packaging changes and new campaigns focusing on tradition. Cadbury adapted Dairy Milk to the Indian market through different promotional strategies tailored to each life cycle stage.
The Indian dairy industry is the largest in the world, producing over 140 billion dollars worth of milk and dairy products annually. It is made up of over 10 million smallholder dairy farmers organized into local cooperatives. The top states for dairy production are Delhi, Punjab, Mumbai, Gujarat, and Bihar. The Amul cooperative, founded in 1946, plays a major role in the industry and was responsible for India's white revolution that made the country a top dairy exporter. The dairy industry provides livelihoods for millions of rural Indians and continues to grow to meet rising domestic demand.
Cadbury's vision is to create brands that people love. Its mission is to provide quality products. Cadbury's major products include chocolate bars, boxed chocolates, gum, snacks, beverages and candy. It has a large market share globally and in various regions. Cadbury uses advertising, in-store displays, and messaging focused on fun and spontaneity to promote its brands. It analyzes competitors and looks for new market opportunities to utilize strategies like market penetration, product development, market development and diversification.
This document provides an overview and history of Amul, including its vision, mission, and operations. It discusses:
1) Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union and is now a major dairy brand in India.
2) The Gujarat Cooperative Milk Marketing Federation (GCMMF) is Amul's parent organization and India's largest food products marketing group.
3) Amul's vision is to use high-tech solutions while maintaining Indian values and serve a large market in India and neighboring countries with over 10,000 crores in annual turnover.
A Product analysis of Cadbury Dairy Milk Tanushree
Cadbury is a very popular brand in India and globally as well. Even after completion of for more than 100 years, the brand is in the hearts of many people & it also leaves a significant mark amidst all the competition. This report is focused on the product analysis of Cadbury products and their marketing strategies.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
Product life cycle of dairy milk 03.04.2014Pratik Pandey
Cadbury launched Dairy Milk chocolate in the UK in 1905. It was later introduced in India in 1948. Over time, Dairy Milk experienced different stages of its product life cycle in India. In the introduction stage from 1905-1990, it was positioned as a unique milk chocolate. In the growth stage from 1990-2003, campaigns increased penetration into smaller towns and sales grew 40%. In the maturity stage from 2003-2010, a contamination issue hurt sales which later recovered through packaging changes and new campaigns focusing on tradition. Cadbury adapted Dairy Milk to the Indian market through different promotional strategies tailored to each life cycle stage.
The Indian dairy industry is the largest in the world, producing over 140 billion dollars worth of milk and dairy products annually. It is made up of over 10 million smallholder dairy farmers organized into local cooperatives. The top states for dairy production are Delhi, Punjab, Mumbai, Gujarat, and Bihar. The Amul cooperative, founded in 1946, plays a major role in the industry and was responsible for India's white revolution that made the country a top dairy exporter. The dairy industry provides livelihoods for millions of rural Indians and continues to grow to meet rising domestic demand.
Cadbury's vision is to create brands that people love. Its mission is to provide quality products. Cadbury's major products include chocolate bars, boxed chocolates, gum, snacks, beverages and candy. It has a large market share globally and in various regions. Cadbury uses advertising, in-store displays, and messaging focused on fun and spontaneity to promote its brands. It analyzes competitors and looks for new market opportunities to utilize strategies like market penetration, product development, market development and diversification.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
Mondelez International is a $35 billion company that markets brands in 165 countries. Cadbury Dairy Milk is one of its flagship chocolate brands, first launched in the UK in the early 1900s. In 2010, Cadbury launched Dairy Milk Silk as a premium sub-brand. Dairy Milk Silk comes in variants like Milk Chocolate, Fruit & Nut, and Roast Almond. It has positioned itself as "silk to touch and taste" and contributes to over 25% of Mondelez's total revenue.
This presentation evaluates the success of Zandu Pure Honey in Mumbai Market 3-month after launch.
It also assesses the marketing activities undertaken by other prominent brands such as Dabur, Patanjali and Phondaghat.
I have also tried to give recommendations as to how ZPH can achieve greater market share in Mumbai.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
The document contains code snippets for solving problem 1451 on the Algorithm Problem Solving website acmicpc.net. It includes nested for loops calculating the sums of subsets in different ranges of a 2D array and updating the maximum value of their product. The code is testing all possible combinations of splitting the 2D space into three partitions.
This document contains a presentation on Amul given by several group members. It discusses Amul's history as a dairy cooperative founded in 1946. It outlines Amul's large growth in annual turnover from Rs. 2000 crore to Rs. 4300 crore from 1999 to 2007. The presentation describes Amul's diverse product portfolio including butter, milk powder, cheese, ice cream and others. It analyzes Amul's position as market leader in several categories using the BCG matrix and discusses Amul's strategies of product diversification, technology, pricing and promotions that have led to its success. Finally, it notes Amul's plans to expand globally in markets like the US, Middle East, Asia and Africa.
Market penetration of amul beverage range products by dhruvil shahDhruvil Shah
"Market Penetration of Amul Beverage Range Products" is a Summer Internship Project Under Taken my me during May-June 2017.
In Summer, the demand of cold beverages increases. Hence, I was supposed the push the sales of Amul Beverage Range Products which include Amul kool Flavored milk, Amul Masti Buttermilk, Amul Lassi, Amul Koko & Café Can and Amul Pro Drink by increasing the retail penetration.
I was supposed to work with two distributors of Amul dairy product in North Ahmedabad and Gandhinagar. The first one is ‘Shree Pashwanath Traders’ which is located in Sabarmati, Ahmedabad and another one is ‘Ashok Marketing’ which is located in Sargasan,Gandhinagar.
The main objective of the project is to increase retail penetration of Amul beverage range products.
To find the problems in selling of Amul beverage range product and find out improvement areas.
Other objective of the project is to competitive analysis and to know how company beverage products perform in competitive market.
Amul (effectiveness of chocolate advertisement towards its sales)jitendrasangle
This document provides an overview of Amul, an Indian dairy cooperative. It discusses:
1) Amul was established in 1946 in Anand, Gujarat as a cooperative to provide farmers an alternative to private milk traders. It has since grown to collect over 11 lakh liters of milk daily.
2) Amul's brand name means "priceless" in Sanskrit. It produces a wide range of dairy products that are high quality and affordable. Amul has become a leading food brand in India.
3) Key to Amul's success is its cooperative model where profits benefit member farmers. It provides services like artificial insemination and veterinary care to increase milk yields.
Mother Dairy and Cream bell are the market leaders for ice cream in the Telibagh area, with approximately 30% and 25% of the market share respectively. Most retailers in the area (43% of samples) stock all varieties of ice cream. The main reason retailers in Telibagh do not prefer AMUL ice cream is because of low margins, according to 52% of samples. Most retailers in the area (43% of samples) keep a stock of 20 cartons of ice cream.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest dairy cooperative, known for its Amul brand. It was founded in 1946 and is headquartered in Anand, India. Amul was formed by dairy farmers to gain bargaining power over milk prices and take control of the supply chain from private traders. It now has over 2.4 million milk producer members. Amul pioneered the highly successful "Amul Pattern" cooperative model and helped make India one of the largest milk producers globally. It is known for its iconic advertising featuring a young girl commenting on current events and its commitment to high quality, affordable products.
The document outlines a marketing campaign to revitalize Skippy Peanut Butter sales by targeting children ages 5-11, introducing new circus-themed packaging and characters, and implementing a multi-media advertising strategy including TV, print, outdoor, online, and in-store promotions to build brand awareness and position Skippy as a fun snack for kids.
1. The Amul brand's "Big Idea" centers around delicious taste and humorously commenting on everyday life issues from the perspective of the iconic Amul girl mascot.
2. Created in 1966, the Amul girl - a cute 4-year-old in polka dots - comments on current events and controversies through witty advertisements.
3. The Amul girl campaign has been hugely successful, helping Amul become India's largest food brand with annual sales growing from 1000 tonnes to over 25,000 tonnes since 1966. The emotional connection to customers through humor and relatability has ensured Amul's ongoing popularity and success.
This document discusses branding strategies for rural India. It notes that over 60% of India's population lives in rural areas, with different demographics, culture, and priorities than urban consumers. Traditional urban branding does not work for rural audiences. However, rural India represents a large market share, especially for FMCG. New rural branding strategies connect with local people through partnerships with village leaders. They also redesign products in smaller, affordable sizes and leverage existing local distribution networks. These tailored approaches can help realize brands in rural India's previously untapped markets.
The document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. It spurred India's white revolution and made India the largest milk producer.
- Amul has a diverse product mix including milk, butter, ghee, ice cream, and exports to countries like the U.S. and Australia.
- It has a robust supply chain network involving milk producers, chilling units, processing plants, and a large distribution network of depots and dealers.
- Amul follows a low-cost strategy and focuses on quality, helping it become a strong brand despite
The document provides an overview of Cadbury, a global confectionery company founded in Birmingham, England in 1824. It discusses Cadbury's history and growth, product lines, marketing strategies, organizational structure, objectives, and competitors. Key facts include that Cadbury manufactures chocolate bars, cakes, ice cream and drinks and is a leader in the confectionery industry worldwide.
Amul launched probiotic and sugar-free ice cream in 2007 as the first such product in India. The study surveyed 150 consumers in East Delhi on their awareness and perception of Amul's probiotic and sugar-free ice cream variants. The results found consumers were equally aware of probiotic ice creams and Amul's product. However, awareness remains low and promotional activities could be improved to increase awareness, especially among children and older people. The prices of Amul's probiotic and sugar-free ice creams are on par with other Amul variants but face competition from brands like Mother Dairy and Kwality Walls.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
Mondelez International is a $35 billion company that markets brands in 165 countries. Cadbury Dairy Milk is one of its flagship chocolate brands, first launched in the UK in the early 1900s. In 2010, Cadbury launched Dairy Milk Silk as a premium sub-brand. Dairy Milk Silk comes in variants like Milk Chocolate, Fruit & Nut, and Roast Almond. It has positioned itself as "silk to touch and taste" and contributes to over 25% of Mondelez's total revenue.
This presentation evaluates the success of Zandu Pure Honey in Mumbai Market 3-month after launch.
It also assesses the marketing activities undertaken by other prominent brands such as Dabur, Patanjali and Phondaghat.
I have also tried to give recommendations as to how ZPH can achieve greater market share in Mumbai.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
The document contains code snippets for solving problem 1451 on the Algorithm Problem Solving website acmicpc.net. It includes nested for loops calculating the sums of subsets in different ranges of a 2D array and updating the maximum value of their product. The code is testing all possible combinations of splitting the 2D space into three partitions.
This document contains a presentation on Amul given by several group members. It discusses Amul's history as a dairy cooperative founded in 1946. It outlines Amul's large growth in annual turnover from Rs. 2000 crore to Rs. 4300 crore from 1999 to 2007. The presentation describes Amul's diverse product portfolio including butter, milk powder, cheese, ice cream and others. It analyzes Amul's position as market leader in several categories using the BCG matrix and discusses Amul's strategies of product diversification, technology, pricing and promotions that have led to its success. Finally, it notes Amul's plans to expand globally in markets like the US, Middle East, Asia and Africa.
Market penetration of amul beverage range products by dhruvil shahDhruvil Shah
"Market Penetration of Amul Beverage Range Products" is a Summer Internship Project Under Taken my me during May-June 2017.
In Summer, the demand of cold beverages increases. Hence, I was supposed the push the sales of Amul Beverage Range Products which include Amul kool Flavored milk, Amul Masti Buttermilk, Amul Lassi, Amul Koko & Café Can and Amul Pro Drink by increasing the retail penetration.
I was supposed to work with two distributors of Amul dairy product in North Ahmedabad and Gandhinagar. The first one is ‘Shree Pashwanath Traders’ which is located in Sabarmati, Ahmedabad and another one is ‘Ashok Marketing’ which is located in Sargasan,Gandhinagar.
The main objective of the project is to increase retail penetration of Amul beverage range products.
To find the problems in selling of Amul beverage range product and find out improvement areas.
Other objective of the project is to competitive analysis and to know how company beverage products perform in competitive market.
Amul (effectiveness of chocolate advertisement towards its sales)jitendrasangle
This document provides an overview of Amul, an Indian dairy cooperative. It discusses:
1) Amul was established in 1946 in Anand, Gujarat as a cooperative to provide farmers an alternative to private milk traders. It has since grown to collect over 11 lakh liters of milk daily.
2) Amul's brand name means "priceless" in Sanskrit. It produces a wide range of dairy products that are high quality and affordable. Amul has become a leading food brand in India.
3) Key to Amul's success is its cooperative model where profits benefit member farmers. It provides services like artificial insemination and veterinary care to increase milk yields.
Mother Dairy and Cream bell are the market leaders for ice cream in the Telibagh area, with approximately 30% and 25% of the market share respectively. Most retailers in the area (43% of samples) stock all varieties of ice cream. The main reason retailers in Telibagh do not prefer AMUL ice cream is because of low margins, according to 52% of samples. Most retailers in the area (43% of samples) keep a stock of 20 cartons of ice cream.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest dairy cooperative, known for its Amul brand. It was founded in 1946 and is headquartered in Anand, India. Amul was formed by dairy farmers to gain bargaining power over milk prices and take control of the supply chain from private traders. It now has over 2.4 million milk producer members. Amul pioneered the highly successful "Amul Pattern" cooperative model and helped make India one of the largest milk producers globally. It is known for its iconic advertising featuring a young girl commenting on current events and its commitment to high quality, affordable products.
The document outlines a marketing campaign to revitalize Skippy Peanut Butter sales by targeting children ages 5-11, introducing new circus-themed packaging and characters, and implementing a multi-media advertising strategy including TV, print, outdoor, online, and in-store promotions to build brand awareness and position Skippy as a fun snack for kids.
1. The Amul brand's "Big Idea" centers around delicious taste and humorously commenting on everyday life issues from the perspective of the iconic Amul girl mascot.
2. Created in 1966, the Amul girl - a cute 4-year-old in polka dots - comments on current events and controversies through witty advertisements.
3. The Amul girl campaign has been hugely successful, helping Amul become India's largest food brand with annual sales growing from 1000 tonnes to over 25,000 tonnes since 1966. The emotional connection to customers through humor and relatability has ensured Amul's ongoing popularity and success.
This document discusses branding strategies for rural India. It notes that over 60% of India's population lives in rural areas, with different demographics, culture, and priorities than urban consumers. Traditional urban branding does not work for rural audiences. However, rural India represents a large market share, especially for FMCG. New rural branding strategies connect with local people through partnerships with village leaders. They also redesign products in smaller, affordable sizes and leverage existing local distribution networks. These tailored approaches can help realize brands in rural India's previously untapped markets.
The document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. It spurred India's white revolution and made India the largest milk producer.
- Amul has a diverse product mix including milk, butter, ghee, ice cream, and exports to countries like the U.S. and Australia.
- It has a robust supply chain network involving milk producers, chilling units, processing plants, and a large distribution network of depots and dealers.
- Amul follows a low-cost strategy and focuses on quality, helping it become a strong brand despite
The document provides an overview of Cadbury, a global confectionery company founded in Birmingham, England in 1824. It discusses Cadbury's history and growth, product lines, marketing strategies, organizational structure, objectives, and competitors. Key facts include that Cadbury manufactures chocolate bars, cakes, ice cream and drinks and is a leader in the confectionery industry worldwide.
Amul launched probiotic and sugar-free ice cream in 2007 as the first such product in India. The study surveyed 150 consumers in East Delhi on their awareness and perception of Amul's probiotic and sugar-free ice cream variants. The results found consumers were equally aware of probiotic ice creams and Amul's product. However, awareness remains low and promotional activities could be improved to increase awareness, especially among children and older people. The prices of Amul's probiotic and sugar-free ice creams are on par with other Amul variants but face competition from brands like Mother Dairy and Kwality Walls.
Deze les is verdeeld in 2 niveaus. In het makkelijke niveau tellen de kinderen de eieren in het mandje. In het moeilijke niveau tellen de kinderen de eieren die verdeeld zijn over twee mandjes bij elkaar op. De les is ontwikkeld i.s.m. juf Marije.
Digibordles eenden tellen & hoeveel eendjes zijn er kwijt?AnoukAalbregt
Deze les is opgebouwd in 2 niveaus. In het makkelijke niveau tellen de kinderen de kleine eendjes die met moeder eend mee zwemmen. Ze moeten daarbij niet mama meetellen! Bij het moeilijke niveau gaat mama zwemmen met haar tien eendjes. Alleen zijn er steeds een aantal kwijt. De kinderen geven aan hoeveel eendjes er kwijt zijn
Digibordles eenden tellen & hoeveel eendjes zijn er kwijt?
Boerderij opdracht tekenbladen
1. Deze bladen zijn eigendom van POLS Netwerk en werden in opdracht gemaakt door Marije Smit.
www.kleuters.yurls.net | www.polsnetwerk.nl | www.jufmarije.nl
Opdracht-tekenblad Pauw
2. Deze bladen zijn eigendom van POLS Netwerk en werden in opdracht gemaakt door Marije Smit.
www.kleuters.yurls.net | www.polsnetwerk.nl | www.jufmarije.nl
Opdracht-tekenblad Konijn
3. Deze bladen zijn eigendom van POLS Netwerk en werden in opdracht gemaakt door Marije Smit.
www.kleuters.yurls.net | www.polsnetwerk.nl | www.jufmarije.nl
Opdracht-tekenblad Koe
4. Deze bladen zijn eigendom van POLS Netwerk en werden in opdracht gemaakt door Marije Smit.
www.kleuters.yurls.net | www.polsnetwerk.nl | www.jufmarije.nl
Opdracht-tekenblad Varken
5. Deze bladen zijn eigendom van POLS Netwerk en werden in opdracht gemaakt door Marije Smit.
www.kleuters.yurls.net | www.polsnetwerk.nl | www.jufmarije.nl
Opdracht-tekenbladen Boerderij
Opdracht-tekenbladen zijn bedoeld om kinderen in het platte vlak te laten werken
maar ook om ze te leren creatief te denken en te redeneren. Daarnaast oefent het kind
het hanteren van de juiste pengreep en een goede werkhouding.
Meerwaarde krijgt het opdracht-tekenblad wanneer je als leerkracht na afloop
vraagt hoe de leerling te werk is gegaan.
Als leerkracht kun je zelf opdrachten maken bij de tekenbladen,
maar je kunt ook gebruik maken van onderstaande suggesties.
Opdracht-tekenblad Pauw
Teken de ogen in de staart van de pauw en maak deze pauw een trotse pauw.
Dit kunnen grote cirkels zijn met daarin steeds een kleinere cirkel.
Zo worden de begrippen groot en klein geoefend en de schrijfmotoriek.
Geef de cirkels mooie kleuren, eventueel in een patroon.
Voor de jonge kinderen kunnen plakcirkels gebruikt worden. Al dan niet met een patroon.
Stempelen met de vingertoppen met een steeds kleinere vinger of met kurken/doppen.
Je kunt het versieren van de staart ook helemaal vrij laten.
Opdracht-tekenblad Konijn
Teken op een vel papier een konijn volgens de getoonde stappen.
Kun je meerdere konijnen tekenen? Lukt het dan na een aantal ook zonder stappenplan?
Wanneer je een groter konijn getekend hebt, kun je er een hok omheen tekenen of plakken met
vlechtstroken en tralies over/ voor het konijn plakken.
Opdracht-tekenblad Varken
Teken het varken volgens het voorbeeld na in het lege raster ernaast.
Opdracht-tekenblad Koe
Teken de andere heflt van de koe door gebruik te maken van het raster.
Eventueel kan de koeienkop nog uitgeknipt worden en op een groter vel papier geplakt worden.
Teken of schilder het lijf van de koe erbij.