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UFC Path to Toronto Internet Marketing – David Freamo
Introduction Blog Topic: UFC MMA has recently been legalized in Ontario Rogers Centre has the biggest gate for the league Personal Interest
Persona Male gender focus Engages in casual drinking Enjoys physical sports Stereotype of the “macho man” Has Passive Aggressive tendencies towards confrontation due to conformity issues within society.
Blog Post Titles 2010 Gray Maynard Visits Humber Toronto to Host UFC Event Results for UFC 126 Randy Couture MMA Gym Claude Patrick MMA Gym Results from UFC 127 The Striking Truth Documentary UFC Champion Cain Valesquez The Ultimate Fighter Episode 1&2 Recap The Ultimate Fighter Episode 3&4 Recap
Social Media Tools
Social Media Tools
Social Media Tools
Metrix
Metrix
Metrix
Metrix
Metrix
Key Learnings Posting substance does not have much weight as frequency Driving traffic is integral for SEO Originality and relevancy are important to keep the bounce rate down Visual aids are important features to keep the readers attention Aesthetic format and structure assist in giving the blog creditability
Indicated Actions 11 posts were done but in blog grader, it states that 350 words is not long enough to maintain validity. Posted more tweets and Facebook posts but still did not catch up for the lagging of the start Kept posts original and updated to maintain interest Used visual aids in every blog post and added Youtube videos Used visual and font formatting to maintain visual appeal.
Recommendations Website – No, I would not continue to have a website for my blog Pros Having landing page for the blog More credibility Cons Repetitiveness  Maintenance
Blog Recommendation No changes would be needed to my blog It is easy to read and contains a lot of visual aids to maintain reader interest Make my own videos to enhance the creativeness and originality of the blog
SEO Recommendations More frequent tweets and Facebook posts to always be on reader’s homepages This would increase the amount of “Likes” and “retweets” that my blog would get.
Affiliate Marketing I would team up with the UFC since it is their even that I am promoting in my blog. Team up with Youtube to put my videos in recommended videos
Mobile Recommendations Have an app that would give my blog updates consistent access to the blog RSS feeds to inform readers when new posts are available
PPC REcommendations
PPC Recomendations
Social Media Campaign REcommendations
PR Recommendations
E-mail Marketing REcommendations

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Presentation internet voice

  • 1. UFC Path to Toronto Internet Marketing – David Freamo
  • 2. Introduction Blog Topic: UFC MMA has recently been legalized in Ontario Rogers Centre has the biggest gate for the league Personal Interest
  • 3. Persona Male gender focus Engages in casual drinking Enjoys physical sports Stereotype of the “macho man” Has Passive Aggressive tendencies towards confrontation due to conformity issues within society.
  • 4. Blog Post Titles 2010 Gray Maynard Visits Humber Toronto to Host UFC Event Results for UFC 126 Randy Couture MMA Gym Claude Patrick MMA Gym Results from UFC 127 The Striking Truth Documentary UFC Champion Cain Valesquez The Ultimate Fighter Episode 1&2 Recap The Ultimate Fighter Episode 3&4 Recap
  • 13. Key Learnings Posting substance does not have much weight as frequency Driving traffic is integral for SEO Originality and relevancy are important to keep the bounce rate down Visual aids are important features to keep the readers attention Aesthetic format and structure assist in giving the blog creditability
  • 14. Indicated Actions 11 posts were done but in blog grader, it states that 350 words is not long enough to maintain validity. Posted more tweets and Facebook posts but still did not catch up for the lagging of the start Kept posts original and updated to maintain interest Used visual aids in every blog post and added Youtube videos Used visual and font formatting to maintain visual appeal.
  • 15. Recommendations Website – No, I would not continue to have a website for my blog Pros Having landing page for the blog More credibility Cons Repetitiveness Maintenance
  • 16. Blog Recommendation No changes would be needed to my blog It is easy to read and contains a lot of visual aids to maintain reader interest Make my own videos to enhance the creativeness and originality of the blog
  • 17. SEO Recommendations More frequent tweets and Facebook posts to always be on reader’s homepages This would increase the amount of “Likes” and “retweets” that my blog would get.
  • 18. Affiliate Marketing I would team up with the UFC since it is their even that I am promoting in my blog. Team up with Youtube to put my videos in recommended videos
  • 19. Mobile Recommendations Have an app that would give my blog updates consistent access to the blog RSS feeds to inform readers when new posts are available
  • 22. Social Media Campaign REcommendations