Bocata is a restaurant located in the City Creek Mall in Salt Lake City, Utah. The objectives of Bocata are to gain more social media followers and build awareness of the restaurant. The action plan includes increasing Facebook likes from 103 to 500, having customers post photos of their experience on social media, and offering incentives for customers to post in exchange for discounts. As a result, Bocata increased their Facebook likes from 103 to 422, generated 120 to 210 social media posts through a "Cookie Campaign" incentive, launched a new website, and increased their Twitter followers from 5 to 17.