SlideShare a Scribd company logo
Social Content 
Building a community of fans, followers and 
loyal customers 
using a content calendar! 
2
Step 1 
•What does 
your 
audience 
need from 
YOU?
Step 2 •Information 
•Inspiration 
•Investment 
•Interaction 
•Incentives 
•Give THEM 
what they 
want!
INFORMATION 
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT 
Travel Tips Models Healthy Eating Dental Hygiene Statistics 
Lexus Gingivitis ALS 
Consumer 
Reports 
Rating 
Ways 
To Keep 
Bluebook 
Value 
Grass-fed 
Digestion 
Energy 
Causes 
Prevention 15 New 
Cases 
Per Day 
Causes
INSPIRATION 
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT 
Artwork Safety Gluten-Free Dentist Homeless 
Choices 
Colors 
Artisans 
Themes 
Teen 
Driving 
Initiative 
Katie’s 1st 
Cupcake 
Project Smile 
From Street to Chic
INVESTMENT 
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT 
DIY Design Future Features Guest Chefs Flavors Heal the Bay 
Idea 
contest 
Art 
Donations 
APPS 
Colors Accessory 
Recipes 
Fave 
Local 
Featured 
Food 
#CrestFlavor
INTERACTION 
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT 
How was my stay? #CarChronicles Why Gluten-Free Veneers? Habitat for Humanity 
Events – Hashtags, Tweetwall, Instagram, Vine… 
Question Posts Polls Ask for RT Challenge Hangouts
INCENTIVES 
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT 
Rewards Trade Up Coupons Tooth Fairy Make –A – Wish
Step 3 
Plan posts 
around a 
theme or 
event!
Step 4 
Follow the 
5 – 3 – 2 
Rule for Social 
Posting!
Content Resources - Newsletters
Step 5 
Know when 
your Peeps 
are on 
pages! 
http://blog.sumall.com/journal/timing-everything-post-smarter-meow.html
Step 6 
Use Tools to 
Help You!
Step 7 
Analyze your 
ROI?
7 Tips for Building a Social Content Calendar

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7 Tips for Building a Social Content Calendar

  • 1. Social Content Building a community of fans, followers and loyal customers using a content calendar! 2
  • 2. Step 1 •What does your audience need from YOU?
  • 3. Step 2 •Information •Inspiration •Investment •Interaction •Incentives •Give THEM what they want!
  • 4. INFORMATION MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT Travel Tips Models Healthy Eating Dental Hygiene Statistics Lexus Gingivitis ALS Consumer Reports Rating Ways To Keep Bluebook Value Grass-fed Digestion Energy Causes Prevention 15 New Cases Per Day Causes
  • 5. INSPIRATION MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT Artwork Safety Gluten-Free Dentist Homeless Choices Colors Artisans Themes Teen Driving Initiative Katie’s 1st Cupcake Project Smile From Street to Chic
  • 6. INVESTMENT MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT DIY Design Future Features Guest Chefs Flavors Heal the Bay Idea contest Art Donations APPS Colors Accessory Recipes Fave Local Featured Food #CrestFlavor
  • 7. INTERACTION MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT How was my stay? #CarChronicles Why Gluten-Free Veneers? Habitat for Humanity Events – Hashtags, Tweetwall, Instagram, Vine… Question Posts Polls Ask for RT Challenge Hangouts
  • 8. INCENTIVES MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT Rewards Trade Up Coupons Tooth Fairy Make –A – Wish
  • 9. Step 3 Plan posts around a theme or event!
  • 10. Step 4 Follow the 5 – 3 – 2 Rule for Social Posting!
  • 11. Content Resources - Newsletters
  • 12. Step 5 Know when your Peeps are on pages! http://blog.sumall.com/journal/timing-everything-post-smarter-meow.html
  • 13. Step 6 Use Tools to Help You!
  • 14.
  • 15.
  • 16.
  • 17. Step 7 Analyze your ROI?