This comes from a workshop I presented as a guest lecturer at UCI Extension. It is experiential for attendees to realistically build a social calendar around their business.
Really Good Beer Stop leveraged relationships with local media outlets and social influencers in Jacksonville Beach to increase awareness of their new craft beer store. They engaged with these groups to promote the store and collaborate with local breweries. Partnerships with social influencers helped increase the brand's follower engagement and awareness through shared photos and posts about events like a soft launch tasting. Following these efforts, the store has seen growth in customers and engagement across social media platforms.
Looking towards COP21 in December, this Webinar highlights the key issues of climate change; makes the case for the impact culture can have on sustainability; outlines the tools, channels, messages and strategies you can use to develop your campaign and provides examples of successful communications campaigns.
The document discusses IHOP's social media marketing campaigns in 2018. It summarizes how IHOP captured attention on Twitter by tweeting that it was changing its name to IHOb, with the "b" standing for burgers. This generated over 1.2 million tweets. In the following months, IHOP ran additional campaigns on Facebook that continued to cause confusion but engagement. These campaigns succeeded in significantly increasing IHOP's burger sales and same-store sales compared to the previous year.
(Final)how to market your hotel & restaurant in the digital age?Anton Diaz
It is an exciting and historic time to be in Manila when the entire food, travel and lifestyle industry is booming in the Social Media Capital of the World.
As the internet penetration reaches 50% in Manila, there is still a big gap with only 10% penetration of hotels and restaurants engaging in digital marketing.
Digital is not a fad, not a strategy, or not just a tool. We are in the Digital Age which is a shift from the traditional ways of the Industrial Age. Digital is a mindset and a paradigm shift on the way we engage brand consumers and clients.
Thank you to the Hotel and Restaurant Association of the Philippines for inviting me to share my knowledge on "How to Market your Hotel and Restaurant in the Digital Age."
I got an overwhelming appreciation on my talk that I decided to share the presentation with you.
Here are 8 practical tips and a case study to empower your business to compete in the digital age:
How to Market your Hotel & Restaurant in the Digital Age? (8 Practical Tips + A Case Study)
http://www.ourawesomeplanet.com/awesome/2015/08/social-media-marketing-for-restaurants.html
Our target audience knows eating healthy is important but finds it difficult to do so due to excuses around cost, time, and routine. The concept is to make healthy eating easier and more appealing through a mobile app that directs users to recipes and grocery delivery from promotional materials like ads on public transit. Users can sample foods from a grocery truck to try recipes and buy ingredients on the spot. The goal is to influence consumers to make better food choices and make healthy eating second nature.
Online Visibility Assessment for SweetGreen Ecem Acar
My group mates and I were challenged to assess the
holistic overview of a website in terms of evaluating general search functions, social media, outreach and user experience. This presentation provides our online visibility assessment as well as our recommendations for SweetGreen to excel further in the online world.
Intelligentsia Coffee is a premium coffee roaster and retailer founded in 1995 that aims to become the leading premium coffee distributor in the US. Their objectives are to increase sales of seasonal roasts, expand their store locations, and increase revenue by 10% by the third quarter of 2013. Their target markets are educated adults over 45 years old with incomes above $50,000 who value high-quality products and experiences. Intelligentsia will use their website, social media, print ads, radio, and transit ads to position themselves as the "smart premium coffee choice" and invite customers to experience their premium coffee.
10 exciting dining trends to be served up in 2018DG Consulting
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
Really Good Beer Stop leveraged relationships with local media outlets and social influencers in Jacksonville Beach to increase awareness of their new craft beer store. They engaged with these groups to promote the store and collaborate with local breweries. Partnerships with social influencers helped increase the brand's follower engagement and awareness through shared photos and posts about events like a soft launch tasting. Following these efforts, the store has seen growth in customers and engagement across social media platforms.
Looking towards COP21 in December, this Webinar highlights the key issues of climate change; makes the case for the impact culture can have on sustainability; outlines the tools, channels, messages and strategies you can use to develop your campaign and provides examples of successful communications campaigns.
The document discusses IHOP's social media marketing campaigns in 2018. It summarizes how IHOP captured attention on Twitter by tweeting that it was changing its name to IHOb, with the "b" standing for burgers. This generated over 1.2 million tweets. In the following months, IHOP ran additional campaigns on Facebook that continued to cause confusion but engagement. These campaigns succeeded in significantly increasing IHOP's burger sales and same-store sales compared to the previous year.
(Final)how to market your hotel & restaurant in the digital age?Anton Diaz
It is an exciting and historic time to be in Manila when the entire food, travel and lifestyle industry is booming in the Social Media Capital of the World.
As the internet penetration reaches 50% in Manila, there is still a big gap with only 10% penetration of hotels and restaurants engaging in digital marketing.
Digital is not a fad, not a strategy, or not just a tool. We are in the Digital Age which is a shift from the traditional ways of the Industrial Age. Digital is a mindset and a paradigm shift on the way we engage brand consumers and clients.
Thank you to the Hotel and Restaurant Association of the Philippines for inviting me to share my knowledge on "How to Market your Hotel and Restaurant in the Digital Age."
I got an overwhelming appreciation on my talk that I decided to share the presentation with you.
Here are 8 practical tips and a case study to empower your business to compete in the digital age:
How to Market your Hotel & Restaurant in the Digital Age? (8 Practical Tips + A Case Study)
http://www.ourawesomeplanet.com/awesome/2015/08/social-media-marketing-for-restaurants.html
Our target audience knows eating healthy is important but finds it difficult to do so due to excuses around cost, time, and routine. The concept is to make healthy eating easier and more appealing through a mobile app that directs users to recipes and grocery delivery from promotional materials like ads on public transit. Users can sample foods from a grocery truck to try recipes and buy ingredients on the spot. The goal is to influence consumers to make better food choices and make healthy eating second nature.
Online Visibility Assessment for SweetGreen Ecem Acar
My group mates and I were challenged to assess the
holistic overview of a website in terms of evaluating general search functions, social media, outreach and user experience. This presentation provides our online visibility assessment as well as our recommendations for SweetGreen to excel further in the online world.
Intelligentsia Coffee is a premium coffee roaster and retailer founded in 1995 that aims to become the leading premium coffee distributor in the US. Their objectives are to increase sales of seasonal roasts, expand their store locations, and increase revenue by 10% by the third quarter of 2013. Their target markets are educated adults over 45 years old with incomes above $50,000 who value high-quality products and experiences. Intelligentsia will use their website, social media, print ads, radio, and transit ads to position themselves as the "smart premium coffee choice" and invite customers to experience their premium coffee.
10 exciting dining trends to be served up in 2018DG Consulting
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
PepsiCo Rice A Roni Pitch Competition Background at the #MobiU2013 Summit, 9/...Kimberly-Clark
The HMC has partnered with PepsiCo to create a Pitch Competition with a real contract and $15K at stake. Chicago’s best mobile minds will compete to create campaigns that best demonstrate the power of mobile to reality. The finalists will pitch live at 5pm and the winner will be announced at the end. This morning briefing will provide, to the Summit audience, the details of the challenge.
Chefly: Pitch for Tetuan Valley Startup SchoolCarlos Azaustre
The document proposes an online marketplace called Chefly that connects local cooks with customers. It notes that many people lack time to cook due to work or disinterest in cooking. Market research shows a preference for homemade, natural foods. Chefly would allow customers to choose their preferred type of food and service, selecting cooks who can deliver meals or cook at the customer's home. Competitors have limitations in location or service offered. The founders have engineering backgrounds and a passion for startups and cooking.
The document outlines the key areas of focus for a General Manager's success, including financial goals, stakeholders, sales and marketing initiatives, service standards, guest satisfaction, and cost control. It lists specific metrics and strategies under each area such as daily sales reports, brand culture, feedback cards, food cost management, and efficient purchasing policies. Maintaining focus on all of these operational aspects is considered the GM's success mantra.
This document discusses how companies can use social media for corporate social responsibility. It recommends developing a social media communication plan and identifies opportunities to engage stakeholders online. Key elements include using social media as a strategic tool, creating a communication plan for platforms like Twitter, and finding ways to partner with relevant organizations and hashtags to strengthen social impact efforts.
The document discusses food procurement for restaurants. It introduces MyFoodClan, an online hub that helps connect food suppliers to restaurants. MyFoodClan aims to help both suppliers and restaurants save costs by finding the right product sources and clients. Suppliers can advertise and send sample products to restaurants through MyFoodClan. The document suggests MyFoodClan can make money through membership fees, online credits purchased by users, and advertising "stars" or coupons for suppliers. In summary, it presents MyFoodClan as a platform to facilitate procurement between suppliers and restaurants in a way that benefits both parties and generates revenue.
This document outlines Cookisto, a peer-to-peer marketplace that connects home cooks with people looking for homemade meals. It discusses Cookisto's story so far, including launching with a minimum viable product and gaining initial exposure through social media and free press. The document then covers Cookisto's current goals, which include improving their product, demonstrating growth potential to attract seed funding, and gaining more media coverage in London by leveraging their network. Specific tactics for engaging with journalists are also provided, such as pitching exclusive previews and providing all necessary media materials.
Baptist Health Foundation. I love to eat smart. Communication Strategyemezetacreativo
Agency: GMG Advertising Agency. Miami FL
Advertiser: Healthy West Kendall Baptist Hospital
Name: I love to eat smart
Entry Type: Integrated campaign
Chairman & CCO: Mike Beovides
Head of Art: Marco Zuniga
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
This document discusses food, culture and identity. It mentions that HotBredKitchen sells multi-ethnic breads to promote diversity in the culinary industry. It also announces an upcoming immersive culinary class hosted in the homes of NYC immigrants. The document states that Glean Native is a conversation exploring the complex relationships between food, identity and culture, and how these aspects are represented in the world.
My Experiential Marketing class had the opportunity to pitch new ideas to the Apple Farm Restaurant in San Luis Obispo. My group came up with unique ideas such as a rotating chef and new menu additions and decor.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
The municipal role in local food - Anne Marie YoungLocal Food
Local Food represents an economic development opportunity that municipalities may want to support. But where to start? Hear from jurisdictions that have developed good local food programs in keeping with the municipal role. Learn about resources that exist to guide your efforts and help evaluate your programs.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
This document describes a customizable online generator product that provides daily prompts, advice, and goals to users based on their preferences. It outlines two potential personas - one who has anterograde amnesia and lives with parents, and another who is introverted, in therapy for depression, socially isolated and lives alone. It then discusses how users might encounter the product through online channels like social media, mobile ads, and the main website or app, and offline through therapist or friend recommendations. Lastly, it mentions users may provide feedback through surveys or recommend the product to others after using it.
This document provides background information on Blue Apron, including its meal plans, target audiences, and communication objectives. Blue Apron aims to increase sales of its family plan and raise awareness among young parents through a campaign targeting millennial mothers. The strategy involves using mommy blogs, Instagram, Facebook, farmer's markets, podcasts, and public transit ads to showcase Blue Apron as providing convenience while fostering family time and quality cooking. The budget allocates most funds to public transit and Buzzfeed advertising.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
As the Social Media Manager for Houlihan’s Restaurants, Faryle Scott (@faryle) manages all aspects of social from strategy and content creation to online reputation management for 90 restaurant locations across the United States.
Prior to joining the Digital Team at Houlihan’s, Faryle found her love for social media first at Sunflower Publishing and then RED Development in their Marketing Departments.
Go where the people are. You don’t always have to reinvent the wheel for a successful social campaign. Attendees will learn how joining a conversation that your audience is already participating in can create word-of-mouth advertising as well as shift part of the conversation to highlight your brand. With a bit of innovation (and some fun swag), become a part of the convo.
Understanding the ‘Coffee consumers’ through Behavioral IntelligenceSankar Nagarajan
Behavioral Intelligence from Big Data. Predictive insights about Market using Twitter.
A new way to approach marketing research. Get powerful insights quickly on the market and the consumers from Twitter.
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
QuicknGreen Natural Convenience Stores 2016 The Greening YearLenard Kritchman
This document provides a business plan for Quick n' Green, a proposed chain of natural convenience stores. It outlines the growing market for organic and natural foods as an opportunity. The founder, Lenard Kritchman, has experience owning natural food stores. Quick n' Green aims to be the "7-11 of natural foods" by offering a small, 2000 sq ft store format stocked with top-selling natural grocery, refrigerated, frozen and prepared foods. It will emphasize convenience while educating customers about healthy, green lifestyles. The plan details store operations, distribution, products, marketing and financial projections with the goal of raising $500,000 to open 2 initial locations within a year.
Grocerant Guru® Speaking at the Food SummitSteven Johnson
This document discusses trends in the food retail industry, including declining grocery shopping frequency and increasing market share for value retailers. It notes that consumers are purchasing food from multiple channels and taking advantage of various options. Retailers are advised to reinvent themselves and invest in fresh food formats like grocerants to capitalize on trends of convenience and fresh, ready-to-eat options. Manufacturers should expand distribution across diverse retail channels to benefit from consumers' channel-hopping shopping behaviors.
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
PepsiCo Rice A Roni Pitch Competition Background at the #MobiU2013 Summit, 9/...Kimberly-Clark
The HMC has partnered with PepsiCo to create a Pitch Competition with a real contract and $15K at stake. Chicago’s best mobile minds will compete to create campaigns that best demonstrate the power of mobile to reality. The finalists will pitch live at 5pm and the winner will be announced at the end. This morning briefing will provide, to the Summit audience, the details of the challenge.
Chefly: Pitch for Tetuan Valley Startup SchoolCarlos Azaustre
The document proposes an online marketplace called Chefly that connects local cooks with customers. It notes that many people lack time to cook due to work or disinterest in cooking. Market research shows a preference for homemade, natural foods. Chefly would allow customers to choose their preferred type of food and service, selecting cooks who can deliver meals or cook at the customer's home. Competitors have limitations in location or service offered. The founders have engineering backgrounds and a passion for startups and cooking.
The document outlines the key areas of focus for a General Manager's success, including financial goals, stakeholders, sales and marketing initiatives, service standards, guest satisfaction, and cost control. It lists specific metrics and strategies under each area such as daily sales reports, brand culture, feedback cards, food cost management, and efficient purchasing policies. Maintaining focus on all of these operational aspects is considered the GM's success mantra.
This document discusses how companies can use social media for corporate social responsibility. It recommends developing a social media communication plan and identifies opportunities to engage stakeholders online. Key elements include using social media as a strategic tool, creating a communication plan for platforms like Twitter, and finding ways to partner with relevant organizations and hashtags to strengthen social impact efforts.
The document discusses food procurement for restaurants. It introduces MyFoodClan, an online hub that helps connect food suppliers to restaurants. MyFoodClan aims to help both suppliers and restaurants save costs by finding the right product sources and clients. Suppliers can advertise and send sample products to restaurants through MyFoodClan. The document suggests MyFoodClan can make money through membership fees, online credits purchased by users, and advertising "stars" or coupons for suppliers. In summary, it presents MyFoodClan as a platform to facilitate procurement between suppliers and restaurants in a way that benefits both parties and generates revenue.
This document outlines Cookisto, a peer-to-peer marketplace that connects home cooks with people looking for homemade meals. It discusses Cookisto's story so far, including launching with a minimum viable product and gaining initial exposure through social media and free press. The document then covers Cookisto's current goals, which include improving their product, demonstrating growth potential to attract seed funding, and gaining more media coverage in London by leveraging their network. Specific tactics for engaging with journalists are also provided, such as pitching exclusive previews and providing all necessary media materials.
Baptist Health Foundation. I love to eat smart. Communication Strategyemezetacreativo
Agency: GMG Advertising Agency. Miami FL
Advertiser: Healthy West Kendall Baptist Hospital
Name: I love to eat smart
Entry Type: Integrated campaign
Chairman & CCO: Mike Beovides
Head of Art: Marco Zuniga
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
This document discusses food, culture and identity. It mentions that HotBredKitchen sells multi-ethnic breads to promote diversity in the culinary industry. It also announces an upcoming immersive culinary class hosted in the homes of NYC immigrants. The document states that Glean Native is a conversation exploring the complex relationships between food, identity and culture, and how these aspects are represented in the world.
My Experiential Marketing class had the opportunity to pitch new ideas to the Apple Farm Restaurant in San Luis Obispo. My group came up with unique ideas such as a rotating chef and new menu additions and decor.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
The municipal role in local food - Anne Marie YoungLocal Food
Local Food represents an economic development opportunity that municipalities may want to support. But where to start? Hear from jurisdictions that have developed good local food programs in keeping with the municipal role. Learn about resources that exist to guide your efforts and help evaluate your programs.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
This document describes a customizable online generator product that provides daily prompts, advice, and goals to users based on their preferences. It outlines two potential personas - one who has anterograde amnesia and lives with parents, and another who is introverted, in therapy for depression, socially isolated and lives alone. It then discusses how users might encounter the product through online channels like social media, mobile ads, and the main website or app, and offline through therapist or friend recommendations. Lastly, it mentions users may provide feedback through surveys or recommend the product to others after using it.
This document provides background information on Blue Apron, including its meal plans, target audiences, and communication objectives. Blue Apron aims to increase sales of its family plan and raise awareness among young parents through a campaign targeting millennial mothers. The strategy involves using mommy blogs, Instagram, Facebook, farmer's markets, podcasts, and public transit ads to showcase Blue Apron as providing convenience while fostering family time and quality cooking. The budget allocates most funds to public transit and Buzzfeed advertising.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
As the Social Media Manager for Houlihan’s Restaurants, Faryle Scott (@faryle) manages all aspects of social from strategy and content creation to online reputation management for 90 restaurant locations across the United States.
Prior to joining the Digital Team at Houlihan’s, Faryle found her love for social media first at Sunflower Publishing and then RED Development in their Marketing Departments.
Go where the people are. You don’t always have to reinvent the wheel for a successful social campaign. Attendees will learn how joining a conversation that your audience is already participating in can create word-of-mouth advertising as well as shift part of the conversation to highlight your brand. With a bit of innovation (and some fun swag), become a part of the convo.
Understanding the ‘Coffee consumers’ through Behavioral IntelligenceSankar Nagarajan
Behavioral Intelligence from Big Data. Predictive insights about Market using Twitter.
A new way to approach marketing research. Get powerful insights quickly on the market and the consumers from Twitter.
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
QuicknGreen Natural Convenience Stores 2016 The Greening YearLenard Kritchman
This document provides a business plan for Quick n' Green, a proposed chain of natural convenience stores. It outlines the growing market for organic and natural foods as an opportunity. The founder, Lenard Kritchman, has experience owning natural food stores. Quick n' Green aims to be the "7-11 of natural foods" by offering a small, 2000 sq ft store format stocked with top-selling natural grocery, refrigerated, frozen and prepared foods. It will emphasize convenience while educating customers about healthy, green lifestyles. The plan details store operations, distribution, products, marketing and financial projections with the goal of raising $500,000 to open 2 initial locations within a year.
Grocerant Guru® Speaking at the Food SummitSteven Johnson
This document discusses trends in the food retail industry, including declining grocery shopping frequency and increasing market share for value retailers. It notes that consumers are purchasing food from multiple channels and taking advantage of various options. Retailers are advised to reinvent themselves and invest in fresh food formats like grocerants to capitalize on trends of convenience and fresh, ready-to-eat options. Manufacturers should expand distribution across diverse retail channels to benefit from consumers' channel-hopping shopping behaviors.
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
The document discusses the need for destinations to differentiate themselves and promote authenticity. It notes that destinations are becoming increasingly similar in their retail and dining offerings. Research found that the majority of travelers seek out locally-owned shops and restaurants rather than national chains, and are willing to pay more for locally-produced goods. The document advocates focusing on a destination's unique character, sense of place, and local passions to provide authentic experiences that visitors find valuable and want to share online. Various strategies are proposed for destinations to inventory, promote, and partner with authentic local businesses.
Ceritaperut adalah sebuah komunitas pecinta kuliner Online yang telah hadir sejak tahun 2009. Hingga saat ini Ceritaperut menjadi salah satu referensi para pecinta kuliner terkait berbagai informasi inspirasi yang berhubungan dengan wisata kuliner.
A Closer Look at Communications - student projectDave Aquino
Student Project
The Problem: Create and present design solutions for a local BC organization.
The Solution: Design recommendations were created and presented. The goal is to improve the current communication strategy for Potluck Cafe, a social enterprise in the Downtown Eastside of Vancouver.
MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market.
A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions?
We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business.
This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.
The document discusses the benefits of farmers markets and the role of planners in supporting them. It outlines how farmers markets can help accomplish planning priorities like managing sprawl, fostering community sustainability, attracting talent, and inspiring great urban design. Markets provide economic opportunities, improve health and food security, and build a sense of community. However, they also face challenges as volunteer-run organizations. The document argues planners can help markets through public participation, technical assistance, and ensuring the public interest is considered in their development.
The document discusses a marketing campaign for Rustlers, a brand of frozen ready meals in the UK. It had £74 million in sales and 13% market penetration. Research found that non-buyers viewed Rustlers negatively as "yucky" while buyers saw it as tasty and convenient. The campaign aims to develop a more positive brand image by reducing negative perceptions and increasing advocacy. It will create a mobile game called "Battle of the Sexes" to engage younger consumers and drive brand sentiment online through social media. The goals are to increase sales 10% and market penetration 2% over six months.
This document discusses strategies for developing local food systems and their economic impacts. It outlines trends favoring local food like branding and farmers markets. Opportunities in local food include growing demand, supply and infrastructure support. Shortening the supply chain from farm to plate can have economic benefits. Developing a brand strategy tied to a local value chain model is important. The document also discusses stages of local food value chain development and principles of creating wealth through a local food system.
The document discusses the importance of using promotions to drive event attendance and strategy. It notes that spending on promotions has increased significantly in recent years. Effective promotions rely on having a robust consumer database to segment and target audiences. Case studies show how various media companies generated substantial revenue and leads through targeted promotional campaigns for their events. Maintaining a large consumer database allows for more customized promotions and valuable profiling of consumers.
1. The document discusses digital marketing strategies for Burger King in Vietnam, including creating buzz around the launch date through viral clips and photo contests on social media.
2. It recommends communicating the health benefits of Burger King's products through social media conversations and contests.
3. The final phase aims to boost traffic to stores by integrating activities like a "Burger Fest" contest across channels like Facebook, ads networks, and influencers.
Bakeys Edible Cutlery is an Indian company that produces edible cutlery made from millet instead of plastic to reduce pollution. Their target markets are millennials, green consumers concerned with the environment, and Indian immigrants. The cutlery appeals to these groups by being edible and reducing plastic waste. They use social media, television, and environmental publications for marketing and price the cutlery competitively. The company wants to expand globally to the United States to reach more customers.
Sustainable Food 2.0 #Savefood at SXSW Interactive 2009Rachel Weidinger
At this panel, we discussed how nonprofits and social entrepreneurs are making access to sustainable food easier with shortcodes, social networks, advocacy tools, and location-based platforms. The founder of FarmsReach shared her vision for this web platform for local, sustainable food. We discussed the evolution of Monterey Bay Aquarium's Seafood Watch to mobile access, and the recent launch of their iPhone app. The advocacy work of the American Farmland Trust was covered, including some surprises about SEM. We shares how the Sierra Club's global warming portal with integrated social network--Climate Crossroads--is using food to engage users in a challenging issue.
Rachel Weidinger Mktg Dir & Sr Consultant, Common Knowledge
Humberto Kam Sr Mgr Online Communications, Monterey Bay Aquarium
Andrew MacRae Get Involved
Melanie Cheng Founder, FarmsReach.com
Where Are The Jetpacks!? Cultural Experience Marketing and The Digital Revolu...Eric Shutt
As technology and marketing evolve, people are starting to question the role that digital plays in our lives - and the value it adds to real life experience in providing purpose and value.
At the intersection of this transformation in digital are the disciplines of Cultural and Experience Marketing. Only by breaking past established ways of thinking can agencies and brands continue to deliver true value, meaning and purpose to clients and customers.
In this presentation, we’ll explore the convergence of current trends, new approaches, and how to incorporate it all into your strategic planning to be ahead of the game in the years to come.
By the end, you’ll be able to:
1) Understand how the core principles of Cultural and Experience Marketing can guide digital planning.
2) Evaluate the fundamental value and purpose that people get from your Brand.
3) Identify and understand current gaps in your strategic and tactical marketing approach.
4) Apply different types of strategic thinking to content, creative, and campaign planning.
5) Be able to identify and become a true Cultural Experience brand.
+++
More @ http://SummitX.co
- More than 15 million grills were shipped in North America in 2010, and 82% of households own a grill. The majority of grill owners use their grill year-round.
- Cooking sauce sales have increased in recent years, with $3.7 billion spent in 2011. Barbecue sauce makes up 18% of the market.
- The barbecue sauce market is projected to grow 19% by 2015, with ethnic sauces also performing well. Product placement should be at eye level in the gourmet section to differentiate the product.
- More than 15 million grills were shipped in North America in 2010, and 82% of households own a grill. The majority of grill owners use their grill year-round.
- Cooking sauce sales have increased in recent years, with $3.7 billion spent in 2011. Barbecue sauce makes up 18% of the market.
- The barbecue sauce market is projected to grow 19% by 2015, with ethnic sauces also performing well. Product placement should be at eye level in the gourmet section to differentiate the product.
This document outlines the agenda and key topics for a high performance management conference on consumer trends and digital communication. The agenda includes discussions on evolving consumer trends in areas like demographics, lifestyle, and technology usage. It notes the increasing importance of digital channels and how consumers' first interactions are often online rather than at point of sale. Emerging technologies like wearables and mobile will further change purchasing behaviors. The document stresses that digital communication must be integrated across the entire organization and discusses various digital roles and skills needed to effectively engage consumers.
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
Lorraine Goldberg - Content Marketing Boom or Bust? Surprising Truths and Myt...Julia Grosman
Content marketing requires understanding the audience and their needs. Data should inform content creation, distribution, and optimization at every stage. Visual storytelling through video and images is key to grabbing attention on social media where audiences have little time. Metrics from multiple sources can demonstrate the impact of content marketing across channels in driving traffic, engagement, and other business goals.
As technology and marketing evolve, people are starting to question the role that digital marketing plays in our lives - and the value it adds to real life experience in providing purpose and value.At the intersection of this transformation in digital are the disciplines of Cultural and Experience Marketing. Only by breaking past established ways of thinking can agencies and brands continue to deliver true value, meaning and purpose to clients and customers.In this presentation, we’ll explore the convergence of current trends, new approaches, and how to incorporate it all into your strategic planning to be ahead of the game in the years to come.
Key Takeaways:
1) Understand how the core principles of Cultural and Experience Marketing can guide digital planning.2) Evaluate the fundamental value and purpose that people get from your Brand.3) Identify and understand current gaps in your strategic and tactical marketing approach.4) Apply different types of strategic thinking to content, creative, and campaign planning.5) Be able to identify and become a true Cultural Experience brand.
Similar to 7 Tips for Building a Social Content Calendar (20)
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
3. Step 2 •Information
•Inspiration
•Investment
•Interaction
•Incentives
•Give THEM
what they
want!
4. INFORMATION
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT
Travel Tips Models Healthy Eating Dental Hygiene Statistics
Lexus Gingivitis ALS
Consumer
Reports
Rating
Ways
To Keep
Bluebook
Value
Grass-fed
Digestion
Energy
Causes
Prevention 15 New
Cases
Per Day
Causes
5. INSPIRATION
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT
Artwork Safety Gluten-Free Dentist Homeless
Choices
Colors
Artisans
Themes
Teen
Driving
Initiative
Katie’s 1st
Cupcake
Project Smile
From Street to Chic
6. INVESTMENT
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT
DIY Design Future Features Guest Chefs Flavors Heal the Bay
Idea
contest
Art
Donations
APPS
Colors Accessory
Recipes
Fave
Local
Featured
Food
#CrestFlavor
7. INTERACTION
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT
How was my stay? #CarChronicles Why Gluten-Free Veneers? Habitat for Humanity
Events – Hashtags, Tweetwall, Instagram, Vine…
Question Posts Polls Ask for RT Challenge Hangouts
8. INCENTIVES
MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT
Rewards Trade Up Coupons Tooth Fairy Make –A – Wish