Board Monkeys. We’ve all worked with them. They’re the ones who make one design after another without a shred of imagination or defensible logic, bringing solutions that 7,500 other designers could have thought of. They’re frustrating as hell.
But we’ve also worked with genius. Designers who bring unique value. Who inspire us. Who make us see things differently. Who balance the needs of users, clients, partners and teammates with ease. Design leaders who are clearly the smartest people in the room, and make great work.
But what traits differentiate the former from the latter? How do you avoid being a board monkey? Or, as a manager, what should you look for to make sure you’re getting what you need?
Whether at a big agency or a tiny startup, the answer doesn’t change. This talk will look at 13 attributes to consider, with discrete examples that illustrate how each has translated to better work for us, and could for you.
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and value to others who don't understand this mysterious power of UX. Storytelling is a great way to do that.
Despite the fact that we talk a lot about story in UX, we have trouble putting it into practice, especially our own stories.
This talk recasts our design process as story, making it more impactful and relatable to others. We discuss the uses of story in UX, provide a visual map of the UX story framework (UXStoryWheel), and demonstrate a few simple story patterns.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
Adapting Designers' tools, methodologies for the futureAriana Koblitz
A talk presented at Angela Yeh's Thrive By Design & Yeh IDeology 15 year Anniversary Design Summit.
The theme for the summit was Metamorphosis: Designing our new Ear.
This talk walks through the ways in which I as a designer commit to the future I want to build, recognize the tensions and challenges in achieving this outcome, and dig into three (of many) tools and how we can adapt them moving forward.
A virtual guest lecture for a Digital Content Management class at the University of Hawaii at Manoa, introducing the students to UX in general, talking about my career/experience/projects, and suggesting tie-ins with library science and content.
Using IBM Design Thinking in Everyday Job 2017Samir Dash
IBM Design Thinking is a framework and an approach to applying design thinking at the speed and scale the modern enterprise demands.
This quick guide is has a the list of all tools and methodologies that are required to carry out a successful IBM Design Thinking session.
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and value to others who don't understand this mysterious power of UX. Storytelling is a great way to do that.
Despite the fact that we talk a lot about story in UX, we have trouble putting it into practice, especially our own stories.
This talk recasts our design process as story, making it more impactful and relatable to others. We discuss the uses of story in UX, provide a visual map of the UX story framework (UXStoryWheel), and demonstrate a few simple story patterns.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
Adapting Designers' tools, methodologies for the futureAriana Koblitz
A talk presented at Angela Yeh's Thrive By Design & Yeh IDeology 15 year Anniversary Design Summit.
The theme for the summit was Metamorphosis: Designing our new Ear.
This talk walks through the ways in which I as a designer commit to the future I want to build, recognize the tensions and challenges in achieving this outcome, and dig into three (of many) tools and how we can adapt them moving forward.
A virtual guest lecture for a Digital Content Management class at the University of Hawaii at Manoa, introducing the students to UX in general, talking about my career/experience/projects, and suggesting tie-ins with library science and content.
Using IBM Design Thinking in Everyday Job 2017Samir Dash
IBM Design Thinking is a framework and an approach to applying design thinking at the speed and scale the modern enterprise demands.
This quick guide is has a the list of all tools and methodologies that are required to carry out a successful IBM Design Thinking session.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
Here are the slides from the UX Portfolio Workshop I did at exploreUX on 4/22/14. The workshop was part presentation and part activities to get participants in the right mindset for creating their UX portfolios.
The slides go into the specifics on:
• What to put in your UX portfolio
• How to figure out what (of your stuff) to include
• How to add what you’re missing
• What tools and resources to use in building it
• What’s a good (and bad) portfolio
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
Many of us learned design thinking in a contained environment, likely by attending a workshop or a sponsored session by a design organization like IBM Design or AIGA. As a matter of learning, that's great. But it can lead you to believe that design thinking only happens in a workshop. However, I'd like to propose a different approach, one that I call "grassroots design thinking", the basis of which suggests that the workshop is not the most atomic element of design thinking effectiveness. When you do design thinking at a more granular, grassroots level you, in fact, have a powerful tool to win over naysayers and critics.
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYCAriadna Font Llitjos
It is well-known that Lean UX can help us design and deliver great products in a healthy environment, but how that actually can work is a very large company is less obvious.
This talk is about the journey me and my team went though, when joining IBM we were able to leverage a new corporate culture of design and a new approach and framework called IBM Design Thinking. This allowed us to remain focused and scale to the IBM sales workforce and maximize business impact.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Experience UX methods to determine the right minimal amount of functionality that you can ship (Minimal Viable Product) that is what your users need/want the most. In this fast-paced highly collaborative session, participants will experience the power of lean (quick and lightweight) UX methods first hand by applying fast and effective techniques that will force teams to focus and gain insights and, most importantly, to validate their assumptions about users and usability very early in the design and development stages.
Presentation from my keynote at the Idean UX Summit 11 in San Francisco. This presentation shares IBM's journey to drive delightful experiences at scale across its products and offerings. This presentation details IBM's investment in design thinking and user experience (UX), in terms of talent, design studios, and best practices. This presentation also shows a preview of the IBM Design Language.
Checkout How IBM is thriving a sustainable culture of design at IBM.
You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.
You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.
Creating Professional Portfolios - Top 10 UX Portfolio Questions and Story Ex...uxhow
UW HCDE (Human Centered Design & Engineering)
Creating professional portfolios - specifically, the kind you bring with you to a job interview that discusses a few projects in depth, rather than many projects in breadth.
Includes:
- Top 10 UX Portfolio Questions
- How to Tell a Story
- Examples of Portfolios and Presentations
No Dead Ends: An Aspiration For Integration.Matt Walsh
While most of us aspire for our brand’s communications to be “integrated”, the vast majority of marketers still push out scattershot executions. Executions that are focused on creating emotional preference with little understanding of how they fit into a consumer’s experiential relationship with the brand. We end up launching Dead Ends, where “integrated” brand narratives are betrayed by antiquated, fragmented and generic user journeys to purchase and beyond.
But the modern, interconnected world finally offers the opportunity for something greater than that, on the scale and price that we need. Now we all just have to get over our institutional limitations and established routines to realize the possibilities.
This session explores case studies that showcase tactics for brands to eliminate the dead ends in their ecosystems, and realize the relationships, conversion and consumer value that comes with that.
As traditional agencies embrace digital more fully, they are learning from those before them about what works -- and what doesn't. CP + B has stood out by creating a culture of making things, even when there is no assignment. The agency's chief digital officer, Ivan Perez-Armendariz, discusses this concept more fully.
Presenter: Ivan Perez-Armendariz, chief digital officer, CP+B @ivanpa
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
Here are the slides from the UX Portfolio Workshop I did at exploreUX on 4/22/14. The workshop was part presentation and part activities to get participants in the right mindset for creating their UX portfolios.
The slides go into the specifics on:
• What to put in your UX portfolio
• How to figure out what (of your stuff) to include
• How to add what you’re missing
• What tools and resources to use in building it
• What’s a good (and bad) portfolio
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
Many of us learned design thinking in a contained environment, likely by attending a workshop or a sponsored session by a design organization like IBM Design or AIGA. As a matter of learning, that's great. But it can lead you to believe that design thinking only happens in a workshop. However, I'd like to propose a different approach, one that I call "grassroots design thinking", the basis of which suggests that the workshop is not the most atomic element of design thinking effectiveness. When you do design thinking at a more granular, grassroots level you, in fact, have a powerful tool to win over naysayers and critics.
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYCAriadna Font Llitjos
It is well-known that Lean UX can help us design and deliver great products in a healthy environment, but how that actually can work is a very large company is less obvious.
This talk is about the journey me and my team went though, when joining IBM we were able to leverage a new corporate culture of design and a new approach and framework called IBM Design Thinking. This allowed us to remain focused and scale to the IBM sales workforce and maximize business impact.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Experience UX methods to determine the right minimal amount of functionality that you can ship (Minimal Viable Product) that is what your users need/want the most. In this fast-paced highly collaborative session, participants will experience the power of lean (quick and lightweight) UX methods first hand by applying fast and effective techniques that will force teams to focus and gain insights and, most importantly, to validate their assumptions about users and usability very early in the design and development stages.
Presentation from my keynote at the Idean UX Summit 11 in San Francisco. This presentation shares IBM's journey to drive delightful experiences at scale across its products and offerings. This presentation details IBM's investment in design thinking and user experience (UX), in terms of talent, design studios, and best practices. This presentation also shows a preview of the IBM Design Language.
Checkout How IBM is thriving a sustainable culture of design at IBM.
You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.
You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.
Creating Professional Portfolios - Top 10 UX Portfolio Questions and Story Ex...uxhow
UW HCDE (Human Centered Design & Engineering)
Creating professional portfolios - specifically, the kind you bring with you to a job interview that discusses a few projects in depth, rather than many projects in breadth.
Includes:
- Top 10 UX Portfolio Questions
- How to Tell a Story
- Examples of Portfolios and Presentations
No Dead Ends: An Aspiration For Integration.Matt Walsh
While most of us aspire for our brand’s communications to be “integrated”, the vast majority of marketers still push out scattershot executions. Executions that are focused on creating emotional preference with little understanding of how they fit into a consumer’s experiential relationship with the brand. We end up launching Dead Ends, where “integrated” brand narratives are betrayed by antiquated, fragmented and generic user journeys to purchase and beyond.
But the modern, interconnected world finally offers the opportunity for something greater than that, on the scale and price that we need. Now we all just have to get over our institutional limitations and established routines to realize the possibilities.
This session explores case studies that showcase tactics for brands to eliminate the dead ends in their ecosystems, and realize the relationships, conversion and consumer value that comes with that.
As traditional agencies embrace digital more fully, they are learning from those before them about what works -- and what doesn't. CP + B has stood out by creating a culture of making things, even when there is no assignment. The agency's chief digital officer, Ivan Perez-Armendariz, discusses this concept more fully.
Presenter: Ivan Perez-Armendariz, chief digital officer, CP+B @ivanpa
Rethinking Media: A Planningness 2010 PresentationSaneel Radia
This is the presentation I gave at Planningness in Brooklyn in October 2010. I must apologize as it uses BBH work examples, something I generally don't do. However, we were setting up a work session to evaluate how planners could help agencies rethink media. BBH was the guinea pig.
WHO PUTS THEIR PLANNER IN THE CREDITS? [INFOGRAPHIC]becca taylor
The agencies who literally credit their planners for great creative work. (Or at least, work good enough to bet a $2300 entry fee on.) RAW DATA: bit.ly/plannerdata QUESTIONS?: linkd.in/1oKJ2in
Dissertation of Johannes Schubert
From ‘This is it’ to ‘Here I am’
- the metamorphosis towards holistic brand communication
This documents aims to explore the nature of this transition and its consequences for brands and the creative industry from design to advertising by starting with an analysis of the impact of digital technology within the western society (Europe and US). As we realize the shift from a communication principle which can be characterised by the words ‘This is it.’ to a model of ‘Here I am.’ which puts people and brands on equal level, we zoom into the resultant changes in the world of brands. Analyzing the behaviour and expectations of today‘s consumers we can understand in what way the end of the traditional mass-media dominance presents a challenge to the current setup of commercial communication.
The author then explains the recent reactions of agencies, portraits their changing way of working and presents different ground-breaking case studies of creative brand communication that create appreciated value in people‘s life. This document is based on intensive research in the creative industry of London and Hamburg (centres of European Communication Design and Advertising) including various meetings with different types of professionals (i.e. Creative Director, Copywriter, Designer, Planner) of internationally reknown agencies (i.e. Mother, Jung von Matt, BBH, Rapp, Landor), studies of relevant literature (books and periodicals) and a continuous and extensive global web research (mainly journals, blogs, speeches and presentations). The content of his current postgraduate studies of Advertising at Bucks New University as well as discussions with professionals from the client side of Marketing (i.e. Lufthansa) and research from this perspective have assured the author about the accuracy of his observation of a tendency in commercial communication from ‘Product Marketing to Marketing Products’.
Channelling William Gibson and Kevin Kelly at Belgrade Design Week, Jeremy Ettinghausen of BBH & BBH Labs looks at bohemias in the physical world and online. To be creative demands time and space, but with creativity also comes the obligation to create difference.
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
As part of their hiring process, Jung von Matt asks junior planner candidates to answer a few questions. The answers serve as an indicator of the appliquant's analytical cognitive abilities, copywriting skills, and sense for brands and people. Here's my take on it.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives.
We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves.
As we’ve grown over the past two years, we’ve realized that diversity is crucial to sustainable creativity and therefore we actively foster it.
Here's how we do it...
Product Strategy - How to figure out a plan for your product?Julie Knibbe
- What is product strategy?
- How do you evaluate your current position and performance (KPIs, metrics, Kano..)
- Can you be agile and have a vision?
- How to master the art of roadmapping when you have to juggle short term gains and longer term projects?
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
Get buy-in for accessibility work by knowing your audience and their priorities. With UX and allyship skills, Kat will discuss effective ways to pitch accessibility. Learn how to sell this to internal teams, senior management and even to clients, and be one step closer to building more inclusive solutions.
Faced with an industry-wide talent drought, HUGE took drastic measures to snare new prospects for our UX department. The solution? One summer, 10 Trainees from around the globe, and some good ol’ UX Fundamentals. If we can't find people, we will create them. This presentation covers how we built an unprecedented school to teach trainees the basics of interaction design and the way HUGE approaches challenges of all kinds. It includes how we designed the program: what’s in the curriculum (and what’s not), other aspects of the training experience, and how we worked the best minds at HUGE into the mix.
Presented at Internet Week in London 2011.
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...Ultan O'Broin
Presented at Product Camp Dublin 2018. Presentation on picking the right thing to design, right. The Jobs To Be Done framework trumps UX profiles and personas. Keeping it simple, wireframing best practices, and Lean Startup methodologies included!
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
Digital Art & Design for HCMS Future Business Leaders of AmericaBen Capozzi
This is a brief presentation I made to the Halifax County Middle School Future Business Leaders of America in January. Very smart kids and a real pleasure to visit with them!
Presentation about selling UX to coders at NordiCHI2014
Maarit Laanti 28.10.2014
NordiCHI2014 is the 8th Nordic Conference on Human-Computer Interaction
Maarit Laanti
UCD14 Talk - Kevin Fitzsimons - Aggressive Inclusivity: A Truly Team Approach...UCD UK Ltd
Kevin Fitzsimons - Aggressive Inclusivity: A Truly Team Approach to Empathetic Design
Reaping the full benefits of user-centred design requires deep involvement from the entire team, including technical people, stakeholders, and users. Revolving around a couple of notable case studies, this talk describes how a truly integrated team – one where stakeholders are team members, not adversaries, and customers are partners in design, not anthropological specimens – can drive product success through not just understanding the user, but by building empathetic relationships and feedback loops.
presented live at FITC's Spotlight UX event on Sept 17th, 2016 in Toronto Canada.
Presenter: Maya Bruck Senior Product Designer, Etsy Brooklyn, USA
More info at http://fitc.ca/presentation/ux-team-sport/
Save 10% on any FITC event with discount code 'slideshare'.
Overview
As a UX designer, you are the de facto champion of the people who use your product — heck, the word “user” is part of your title. And to create the best product experience for your users, you need to get everyone on your team thinking like UX designers too. Because the more people on your team who understand UX principles and empathize with the user’s needs, the more effective your product will be. And the more you understand the other disciplines you work with and bring them into your process, the smarter and faster you’ll be able to design.
Objective
We’ll cover collaborative techniques to involve your team (from stakeholders to developers) in the UX process, and learn how collaboration can build a culture of ownership, trust, and empathy on your team.
Target Audience
UI/UX designers, product designers, front-end developers
Things Audience Members Will Learn
Why collaboration is da bomb
How to reduce the burden of documentation so you can work faster and more efficiently
How to empower stakeholders and developers to make informed product decisions
Techniques to better understand strategic/technical limitations and opportunities
On June 19, 2012, designers from the bay area gathered at Jobvite HQ for the UX Resume and Portfolio Bootcamp. This session, Portfolios Matter: Building the Portfolio to Win the Job, was presented by Lynn Teo, chief experience officer at McCann Erickson.
Part one of a three part workshop co taught with Dan Klyn and Christina Wodtke on Feb 7, 2013 at General Assembly in NYC.
ABOUT THIS WORKSHOP
Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Trevor Perrry presented Implementing Modernization during the 2015 iBelieve tour. This presentation helps you analyse your modernization needs, strategies and suggests successful approaches for planning and implementing GUI, web, mobile and beyond.
5. A BIT ABOUT CP+B
• Founded in 1988.
• 1,200+ peeps, 400 dedicated to digital.
• Six factories: Boulder, Miami, LA, Toronto, Gothenburg, and London.
• Part of MDC Partners: “Where Great Talent Lives”.
• “A Holding Company For Smart People”.
6.
7. OUR ROLE
Provide value to clients and consumers
through the design of delightful, intelligent
and rewarding products, experiences
and relationships, both at the micro and
macro level.
7
18. Passion
CONSIDER:
• Do they excite you?
• Are they cutting you off?
• The “bounce test”.
• Life beyond work.
• Can they control it?
• Relentless pursuit of
perfection.
AFFECTS:
• Just a job or loves the journey?
• Willingness to settle for mediocrity.
• Potential to elevate entire team.
21. Mental Quickness
CONSIDER:
• How long until they could
finish your sentence?
• Speed to intelligent answer
when put on spot.
• Contextual questions.
• Eye Contact.
• Speed chess.
AFFECTS:
• Approximate Learning Curve.
• Likelihood of being viewed as the smartest person in the room.
24. Creative Vision
CONSIDER:
• Can they bring a solution that
7500 other designers couldn’t
have thought of?
• Do they hide?
WHAT IF…
• Picking battles.
• Design Challenge.
AFFECTS:
• How good the work will be.
• How seriously they’ll be taken by other creatives.
• Movement from production shop to creative shop.
28. Strategic Acumen
CONSIDER:
• Can they balance creative
aspirations with business realities.
• “In a sentence” challenge.
• Can they defend their decisions?
• “MBA Talk”
AFFECTS:
• Potential for delivering business results.
• Client-facing readiness.
• How seriously they’ll be taken by company and account leadership.
31. The Fundamentals
CONSIDER:
• Can they communicate their
vision thru documentation?
• Portfolio.
• Design Challenge(s).
• “What’s wrong with this
picture?” challenge.
AFFECTS:
• Working Speed.
• Quality of Deliverables.
• Trust / Need to micro-manage.
• Credibility with teammates.
34. Attention To Detail
CONSIDER:
• Asking questions they haven’t
thought of yet.
• Visual polish of their documents. Prepared for:
• Giving you more than you asked
Cripsin Porter + Boguvsky
for.
• Spelling Mistakes.
AFFECTS:
• Credibility with teammates + clients.
• Quality of Deliverables.
• Trust / Need to micro-manage.
• Likelihood of problems during development.
37. “The lens through which leaders view the
world can help or hinder their ability to
make good strategic decisions, especially
during crises. Zoom in, and get a close look
at select details—perhaps too close to
make sense of them. Zoom out, and see
the big picture—but perhaps miss some
subtleties and nuances…
38. … Some people prefer to see things up
close, others from afar. Both perspectives—
worm’s-eye and bird’s-eye—have virtues
and pathologies. But they should be vantage
points, not fixed positions. Leaders need
multiple perspectives to get a complete
picture. Effective leaders zoom in and zoom
out.”
Rosabeth Moss Kanter
March 2011
39. Zoom Control
CONSIDER:
• Can they speak to both the micro
and the macro strategies and
implications of their past
projects?
• How high and low can they go?
• Breadth of design challenge
solution.
AFFECTS:
• UX team leadership abilities.
• Ability and willingness to get their hands “dirty”.
• Likelihood of Tunnel Vision.
41. Comfort In Numbers
CONSIDER:
• Knowledge of digital metrics /
analytic systems.
• Their Past Clients.
• Ability to clearly articulate past
project performance.
• Design by numbers?
• Education.
AFFECTS:
• Performance and quality of work.
• Defensibility of recommendations.
• Ability to effectively argue with Creatives and Clients.
44. Translation Skills
CONSIDER:
• Can they mold their
narratives to each audience?
• “What do they care about”
test.
• Do they have backgrounds in
any other field?
• Their reading list / blog roll.
AFFECTS:
• Number of rounds for deliverables.
• Ability to sell an idea thru.
• Diversity of perspective when ideating.
45. PARTNERS
TECHNOLOGISTS
COPYWRITERS
CLIENTS
DIRECTORS
METRICS
DAY TO DAY
CREATIVE
C-LEVEL
ACCOUNT
DESIGNERS
47. Awareness + Inspiration
CONSIDER:
• Blog roll call.
• Inspiration beyond Marketing.
• Ability to abstract.
• Ability to communicate out to
others.
AFFECTS:
• Will they stay ahead of the curve?
• Are they content being a “fast follower”
• Will they know more than the client?
• Will they make the whole team better / more inspired?
48. “Anyone who’s looking
for inspiration from
other advertisers is in
the wrong company.”
Alex Bogusky
Founding Partner, CP+B
50. Platform Jumping
CONSIDER:
• Understanding of the nuances
of designing for each
platform.
• Ability to abstract experience
design principles from one to
the next.
• Ability to push a platform.
AFFECTS:
• Their obsolescence, or not.
• Ability to develop holistic ecosystem strategies.
• Uniqueness of experiences on each platform.
• Number of Dead Ends.
53. Lessons Learned
CONSIDER:
• Their biggest failures and their
responses, both as an individual
and as a team.
• Their biggest weakness
personally.
• Intangible knowledge acquired
during their journey.
AFFECTS:
• Approximate learning curve.
• Teamwork in adversity.
• How quickly they get back up.
• Likelihood for us to repeat the same mistakes.
55. People Skills
CONSIDER:
• Would you want to grab a beer
with this person?
• Do they make the people
around them look good?
• Do they know the line?
AFFECTS:
• Will people like them and want to work with them?
• Will the client want to work with them?
• Will they make the work place fun?
56.
57. 1. Passion
2. Mental Quickness
3. Creative Vision
4. Strategic Acumen
THE 5. The Fundamentals
6. Attention To Detail
CP+B 7. Zoom Control
UX 13 8. Comfort In Numbers
9. Translation Skills
10. Awareness + Inspiration
11. Platform Jumping
12. Lessons Learned
13. People Skills
58. THANK Matt Walsh
@IceColdVideo
YOU mwalsh@cpbgroup.com