Bản lĩnh Markter 2017 - Đề bài Vòng 1 (Round 1 Challenge)
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Yamaha introduced the Janus scooter in Vietnam in 2016 to compete in the small scooter segment. The Janus has better specifications than other small scooters and aims to set a new premium standard. As a marketing team for Yamaha, the challenge is to build awareness of the Janus among 18-30 year olds in major cities through a 6-month integrated campaign with a VND 10 billion budget, and boost Janus sales during and after the campaign period to create brand loyalty. The document provides background on the Vietnamese motorbike market, details on the Janus model and editions, and criteria for judging marketing ideas in a video submission.
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This document provides the requirements and judging criteria for a marketing challenge to develop an integrated marketing campaign for Yamaha's Janus line. Participants must:
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Bản lĩnh Marketer 2019 là cuộc thi áp dụng kiến thức và kĩ năng làm Marketing để giải quyết các vấn đề thực tế của doanh nghiệp dành riêng cho sinh viên toàn quốc.
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Trải qua 2 vòng thi, đội của bạn đã tìm được một Ý tưởng chủ đạo cho sản phẩm của Vinpearl để từ đó đề xuất một gói sản phẩm và cải tiến trải nghiệm khách hàng phù hợp với ý tưởng chủ đạo đó. Thử thách tiếp theo sẽ tập trung vào việc đưa thành quả của 2 vòng trước đến với khách hàng của bạn thông qua kế hoạch tiếp thị truyền thông tích hợp - Intergrated Marketing Communication Plan.
Bản Lĩnh Marketer 2019 - Vòng 1.2
Trải qua vòng 1.1, Vinpearl đã tìm ra những ý tưởng chủ đạo tiềm năng cho sản phẩm của mình.
Bước sang vòng 1.2, Vinpearl mong muốn được cụ thể ý tưởng này thông qua việc thiết kế gói sản phẩm, trong đó bao gồm việc xây dựng và/hoặc cải tiến trải nghiệm khách hàng, nhằm đạt được mục tiêu đưa Vinpearl trở thành điểm đến mới của du lịch Đông Nam Á.
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Bản lĩnh Marketer 2019 là cuộc thi áp dụng kiến thức và kĩ năng làm Marketing để giải quyết các vấn đề thực tế của doanh nghiệp dành riêng cho sinh viên toàn quốc.
Thông tin cuộc thi Bản lĩnh Marketer 2019
▶ Link đăng kí: http://blm.macftu.vn/
▶ Thể lệ: https://bitly.vn/n61
Thông tin liên hệ:
▶ Email: banlinhmarketer.macftu@gmail.com
▶ Hotline: Ms. Hồng Anh (0972065768), Ms. Khánh Chi (0826381999)
Bản lĩnh Marketer 2019 - Vòng 1.1
UPDATE: HẠN NỘP BÀI VÒNG 1: 0H00 28/03/2019.
LINK BẢN PDF: http://bit.ly/2EKb1zU
Bản lĩnh Marketer 2019 là cuộc thi áp dụng kiến thức và kĩ năng làm Marketing để giải quyết các vấn đề thực tế của doanh nghiệp dành riêng cho sinh viên toàn quốc.
Thông tin cuộc thi Bản lĩnh Marketer 2019
▶ Link đăng kí: http://blm.macftu.vn/
Hạn đăng kí: 0h ngày 26/03/2019
▶ Thể lệ: https://bitly.vn/n61
Thông tin liên hệ:
▶ Email: banlinhmarketer.macftu@gmail.com
▶ Hotline: Ms. Hồng Anh (0972065768), Ms. Khánh Chi (0826381999)
Bản Lĩnh Marketer 2018 - Round 3
Bản Lĩnh Marketer 2018 đã đi đến những chặng cuối cùng. Chờ đón xem ai sẽ bước lên ngôi vị cao nhất để trở thành những marketers thực thụ trong tương lai!
Bản Lĩnh Marketer 2018 - Round 1.2
Top 30 đội thi xuất sắc nhất tiếp tục bước vào vòng 1.2 với thử thách kế hoạch marketing - truyền thông tích hợp kéo dài 6 tháng với các thông tin đến từ thương hiệu OWEN
Bản lĩnh Marketer 2018 - Round 1.1
Bản lĩnh Marketer 2018 là cuộc thi áp dụng kiến thức và kĩ năng làm Marketing để giải quyết các vấn đề thực tế của doanh nghiệp dành riêng cho sinh viên toàn quốc
WPP Annual Report 2016
This annual report provides an overview of WPP plc for 2016. It summarizes that 2016 was another record year for WPP, with reported billings up over 5% in constant currencies to £55.2 billion reflecting good net new business. Revenue was up over 17% to £14.4 billion and net sales margins increased by 0.5 margin points to an industry-leading 17.4%. Headline PBIT was up almost 22% to £2.160 billion, and headline profit before tax increased over 22% to £1.986 billion. The report discusses WPP's strategic priorities, financial performance, leadership, and corporate governance.
Unlocking Cities Report - Uber & Boston Consulting Group
Unlocking Cities Report - Uber & Boston Consulting Group Marketing Club of Foreign Trade University (MaC)
Truy cập http://macftu.vn để cập nhật những tin tức và quan điểm marketing mới nhất.
Báo cáo "Khơi nguồn tiềm lực thành phố" - Unlocking Cities dành cho khu vực Đông Nam Á, thực hiện bởi Uber và Boston Consulting Group (BCG)Hành trình Bắc tiến của các thương hiệu nước ngoài
[Infographic] Các thương hiệu tốn bao lâu để đi từ Nam ra Bắc?
http://macftu.vn/On-Trend/bai-viet/infographic-cac-thuong-hieu-ton-bao-lau-de-di-tu-nam-ra-bac-64
Thị trường TP. Hồ Chí Minh sở hữu những ưu điểm nhất định để trở thành miền đất quen thuộc cho các thương hiệu nước ngoài khi thâm nhập Việt Nam. Sau đó, tùy thuộc vào tình hình kinh doanh và chiến lược chung mà những thương hiệu này mới quyết định Bắc tiến. Vậy hãy cùng xem các thương hiệu đã mất bao lâu để đi từ TP. Hồ Chí Minh ra tới Hà Nội nhé.
Truy cập http://macftu.vn để cập nhật những tin tức và quan điểm marketing mới nhất.
Ogilvy Key Digital Trends for 2018
Augmented reality is predicted to become more widely adopted in 2018. While AR has been attempted for years, the necessary mobile technology has improved, AR platforms have advanced, and user adoption of these platforms is growing. Major tech companies like Snap, Facebook, Google and Apple are incorporating AR features which could drive further proliferation. Brands are beginning to experiment with AR activations on these platforms. Marketers are advised to learn about the new AR capabilities, experiment with AR solutions, and focus on using AR to solve business or user problems rather than just for novelty's sake. AR in 2018 may finally achieve widespread, meaningful adoption.
Marketing Club of Foreign Trade University (MaC) - Brand Identity
Marketing Club of Foreign Trade University (MaC) - Brand IdentityMarketing Club of Foreign Trade University (MaC)
Truy cập htttp://macftu.vn để cập nhật tin tức marketing mới nhấtBản lĩnh Markter 2017 - Đề bài Vòng 3 (Round 3 Challenge)
Bản lĩnh Markter 2017 - Đề bài Vòng 3 (Round 3 Challenge)Marketing Club of Foreign Trade University (MaC)
This document outlines the judging criteria and submission requirements for an integrated marketing communications (IMC) plan challenge for the Yamaha Janus motorcycle. Teams must develop a 12-month IMC plan with a budget of 50 billion VND to increase brand awareness, sales, and customer loyalty. The plan will be judged based on customer understanding and insight, a big idea, deployment plan details, and presentation skills. Teams will visit Yamaha dealerships and submit a report before developing their IMC plan, which includes a video and slide presentation, to meet submission deadlines by May 20-25th, 2017.More from Marketing Club of Foreign Trade University (MaC) (12)
Unlocking Cities Report - Uber & Boston Consulting Group
Unlocking Cities Report - Uber & Boston Consulting Group
Hành trình Bắc tiến của các thương hiệu nước ngoài
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Marketing Club of Foreign Trade University (MaC) - Brand Identity
Marketing Club of Foreign Trade University (MaC) - Brand Identity
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
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1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
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5. Promotion with less investment
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2. Free Content writing
3. Free Dynamic Website design*
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5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
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Bản lĩnh Markter 2017 - Đề bài Vòng 1 (Round 1 Challenge)
- 2. Contents Market Overview0 1 Product Brief Marketing Challenge Judging Criteria Reference 02 03 04 05
- 3. MarketOverview Vietnam has been well-known as a "kingdom of motorbike" with over 45 million motorcycles. Last year, several new motorbike models have been introduced: 14 (Honda); 13 (Yamaha & SYM, respectively); 9 (Piaggio); and 6 (Suzuki). However, Janus, introduced by Yamaha in August of 2016, is an exception. Possessing better configuration, Janus has declared “war” against other small scooter models and set a newly more premium standard for this often overlooked segment of small-sized scooter. 1 motorbike per two persons 10 20 30 40 2013 2014 2015 2016 0 Motorbike industry grew remarkably at 9,5%, with 3,1 million sold units in 2016 Yamaha 24% Suzuki 3% Piaggio 1% VMEP (SYM) 9% Others 4% Honda 60% More than 96% of motorbike industry (Honda, Yamaha, Suzuki, Piaggio and VMEP (SYM)
- 4. Product Brief Students and first-jobbers in big urban cities. Aged from 18 to 30. The common characteristics of this customer group are retaining stylish, enjoying new experience and being sensitive to updated trend. Target Customer
- 5. Product Brief Fit body design with appropriate height brings comfortable riding position. Features of Janus Modern and visualized LCD with big numerical dial, illuminative hands and useful parameter. The large and convenient luggage box can contain helmet and many items at the same time. Smart Key (only in Premium edition): remote start, anti-theft, positioning scooter in parking site. Advanced Stop & Start System automatically disconnects the engine when the vehicle stops more than 5 seconds and restarts immediately after the throttle. “BLUE CORE” engine optimizes fuel efficiency and reduces omission.
- 6. Product Brief Standard - 27,490,000 VND Editions of Janus Deluxe - 29,990,000 VND Premium: 31,490,000 VND Limited: 31,990,000 VND
- 7. As a Marketing team of Yamaha, your mission is to plan a 6-month integrated marketing-communication campaign with a maximum budget of 10,000,000,000 VND in order to: MarketingChallenge Build awareness of at least 9,000,000 people in target customer group living in Hanoi, Da Nang and Ho Chi Minh City about Janus and Yamaha Boost sales of Janus in these 3 big cities and neighboring areas throughout the campaign and the 3-month post-campaign period Create a loyal customer platform for Janus line and Yamaha
- 8. judging criteria T h e v i d e o c l i p i n R o u n d 1 w i l l b e a s s e s s e d b y 1 0 0 - p o i n t s y s t e m , i n c l u d i n g : Insight (30 points) Logically based on data, statistics, research or observation (10 points) Relevant to Janus and Yamaha (5 points) Powerful enough to solve the posed challenge (10 points) Fresh and original (5 points) Big Idea (30 points) Logically originated from insight (4 points) Fresh, original and creative (7 points) Relevant to Janus and Yamaha (7 points) Feasible and highly-applicable (7 points) Visible throughout the campaign (5 points) Deployment plan (30 points) Feasible and actionable (10 points) Fresh, original and creative (10 points) Proportionally and efficiently distributed in term of budget throughout the campaign Presentation (10 points) Clear, concise and logical (5 points) Aesthetic and visually artful (5 points)
- 10. T A K E U P T H E C H A L L E N G E N O W !