Brand Yourself
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A presentation by Edan Gelt for the Indiana Land and Title Association - offering techniques to brand yourself or company on a budget. Branding doesn't stop at creating a logo or vision - it starts there but truly branding touches all aspects of the sales process. Branding is the overall experience of the public when interacting with a business - as a client, customer, social media follower or mere observer. A brand is a person's perception of a product, service, experience or organization.
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Brand Yourself
- 1. BRAND YOURSELF ON A BUDGET EDAN GELT, CMD, MBA
- 2. Edan Gelt, CMD MBA 25 Years of Marketing Experience Real Estate (commercial & residential) Title Mortgage Entertainment Venues Small Business Services Retail Events Fractional CMO | Marketing Agency Founder Entrepreneur Real estate investor Award Winning Marketing Executive
- 3. AGENDA What branding is How to define your brand Creating a visual identity Graphics Developing an online presence Creating engaging content Building relationships (and why) Leveraging your company for brand growth Creating an action plan
- 4. WHAT IS A BRAND?
- 5. A BRAND IS.... A person's PERCEPTION of a product, service, experience, or organization
- 7. BRANDING IS... the overall experience of the public when interacting with a business - as a client, customer, social media follower, or mere observer
- 8. HOW DO YOU STAND OUT? What makes you unique?
- 9. WHAT TITLE AGENCY MARKETING DO YOU REMEMBER?
- 14. WHAT DOES WHAT DOES YOUR CLIENT YOUR CLIENT VALUE? VALUE? MAKE YOUR CLIENT THE HERO! MAKE YOUR CLIENT THE HERO!
- 15. WHAT IS YOUR VISION? IDENTIFY THE WHY - NOT THE WHAT
- 16. CREATE YOUR BRAND DESIGN A LOGO A MISSION STATEMENT USE CONSISTENT IMAG ERY
- 17. BUILD AN ONLINE MEMORABLE PRESENCE
- 18. ONLINE GOAL KNOW LIKE TRUST = ATTRACT ENGAGE CHAMPION
- 19. TAKE ADVANTAGE OF FREE TOOLS!
- 20. DID YOU KNOW 90% of consumers research online and turn to online review sites before making a decision?
- 23. WHAT’S A STAR WORTH? 9% increase in revenue for 1-star increase in rating -Harvard Business Review
- 24. Full Business Name Business hours Service areas Photos of your business location Testimonials & Reviews Post status updates Get reviews (email, automate, text, ask) Keep your listing up to date to look your best!
- 25. MAINTAIN YOUR WEBSITE Be sure that your website looks modern and includes updated data. You should include a bio, testimonials from happy clients and nice visuals
- 26. ■Develop your Facebook, Instagram, LinkedIn, X to be (personally) and professionally acceptable. ■There is a fine line between being too open and not being open enough — always keep your audience in mind. ■Using social media is just as much about listening and engaging in other conversations as it is about posting your own. ■Content Concerns? Create a separate business persona if multiple users are representing the brand USE SOCIAL MEDIA
- 27. WHAT DO I POST ON SOCIAL MEDIA AND WHERE CAN I FIND IT?
- 29. VIDEO IS THE KING OF CONTENT Measurable Shareable Tells a story Algorithm booster Builds trust MAKES YOUR CLIENT THE HERO
- 31. Business Cards Brochures Notepads Calendars Direct Mail Note Cards Swag Hand sanitzer, lip balms, chapstick, mints, snacks, etc
- 33. GET TO KNOW YOUR CLIENT WITH FORD
- 35. HOW MANY TOUCHES TO MAKE A DECISION?
- 36. Public Relations
- 37. WHAT’S THE DIFFERENCE BETWEEN PR & MARKETING?
- 39. USE PR: Do something media worthy WITH your clients, make them the hero, get media coverage! Ideas: Raise funds, first responder lunches, create a scholarship, etc.
- 40. LEt’s Review
- 41. Brand, Marketing, Sales, PR Google My Business Get Social 7+ Touchpoints Be Authentic FORD MAKE YOUR CLIENTS THE HERO
- 42. QUESTIONS? EDAN GELT, CMD, MBA
- 43. MY INFO: EDAN GELT, CMD, MBA EDAN@THEMINTMARKETING.COM 224-545-9454 LET’S CONNECT ON LINKEDIN!