Tasked with developing a social network for 5 years into the future, we built a concept that would allow users to virtually connect with historic figures and loved ones that have passed on. Utilizing data collection systems to build virtual personalities, the network would also be capable of collecting data from existing users to create their own virtual personalities once they have passed on. The vision of this concept centered around possibly creating a new perspective surrounding death by allowing life to continue virtually after physical life has ended.

1. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLURLIFE MADE LIMITLESS

2. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: THE STORY

3. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
OUTLINE
Research and Development
Competitive Analysis and Strategy
User Development
Brand and Network Vision

4. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
WHAT DEFINES A
SOCIAL NETWORK?

5. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
SOCIAL
NETWORKS
WHERE?
WHO?
WHY?
WHEN?
WHAT?
HOW?
THE FIVE W’S AND AN H OF SOCIAL NETWORKS
in any
realm
undefinable
social
actors
active/passive
members
organizations
connections
following
mass
communication
instant
communication
sharing ideas,
thoughts,
media
through
different levels
of intensity
tribes
animal
kingdom
digital
& physical
online
& offline belonging
connectionpassion
spontaneous
social structure
individually
centered
social linkssocial
services
curated life
personal
representation
events/invitations
constant
planned
seeking
information
people
feel lonely
identifying
patterns
peer
pressure
self
expression
self
representation
discovery:
friends,
info etc.
local,
national,
international

6. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRID
Rotary Club
European Union
>Government
Greek Community
>Frat/Sorority
Schools
Food Delivery
Ivy League
Homeschooling
Fitness groups
Table Crowd
Uber
Air BNB
Meet up
Tinder
Kleiderkreisel
>Clothes sharing
Pet sharing
flash mobs
shared
economy
Facebook
>messenger
Twitter
Linkedin
Instagram
Vine
Yelp
Pinterest
Tumblr
Youtube
Yik Yak
Rate my face
Google +

7. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messaging/chat
Media sharing
Like/comment/poke
Advertisement
Follow
Safety/Security
Privacy
Emoji
Offline Implications
Reviews
Rate/score
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile

8. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messaging/chat
Media sharing
Like/comment/poke
Advertisement
Follow
Safety/Security
Privacy
Emoji
Offline Implications
Reviews
Rate/score
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile

9. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
STRATEGY CANVAS/OPPORTUNITY SPACES
OFFERING
LEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
*IMMERSION
*Deep mental
involvement &
offline activity
influence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE

10. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
2X2 GOOD / WOW/ DIFFERENT/ WTF! MATRIX
WOW!
GOOD
DIFFERENT WTF!
Teachers without borders
Future idea museum
Vertical farming network
Skill-share
meetup
network Creative
technique
sharing
Digital
democracy
Digital
Afterlife
Digital
bartering
network
Happiness
network
Arch
BIO
Network
Food
Delivery
Network

11. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
2X2 GOOD / WOW/ DIFFERENT/ WTF! MATRIX
WOW!
GOOD
DIFFERENT WTF!
Teachers without borders
Future idea museum
Vertical farming network
Skill-share
meetup
network Creative
technique
sharing
Digital
democracy
Digital
Afterlife
Digital
bartering
network
Happiness
network
Arch
BIO
Network
Food
Delivery
Network

12. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
DIRECTIONAL FORMULA
HAPPINESS
NETWORK
DIGITAL
DEMOCRACY
DIGITAL
AFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 5
2
2
4
5
4
5
4
3
4
4
5
5
5
5
5
30 25 22

13. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
CONCEPT DIRECTION: DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSES
•Psychic industry/
communicating with the
dead
•Human emotions
•Comfort
•Curiosity
•Memorial services
•Unavoidable
•Fascination
•Creepy
•People don’t want to deal
with it
•Capitalizing on human
grief/sadness
•Sentimental
•Genuineness
•Potential to be harmful
•Emotional damage
•Digital world crash
•Competition exists
•Makes it easier
•Big problem in the future
•White space: doesn’t exist
•Taking it offline
•Holograms

14. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
DEATH
NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTURE/
ACTIVITY
MAP

15. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
DEATH
NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTURE/
ACTIVITY
MAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORY
KEEPING
SHRINE
BUILDING
BUCKET
LIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS

16. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
DEATH
NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTURE/
ACTIVITY
MAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORY
KEEPING
SHRINE
BUILDING
BUCKET
LIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITAL
ARCHIVES
GEOGRAPHIC
LOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATH
SENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICAL
CONDITIONS
BODY
HANDLING
GHOSTS
RITUALS
CEREMONIES

17. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FROM
EXPERIENCE
Family and friends have to go through the
whole process of planning the funeral for
their loved one
high emotional stress of not knowing what
Besides the financial burden, there is the
the deceased would have wanted for their
funeral
Online resources like Afternote.com,
afterSteps or departing.com allow users to
plan their funeral in advance.
Websites and Apps send out messages and
pictures to friends and family after the user
dies
Funerals are not considered a “no-go“ topic
anymore, there will be more and more
planning by the individual in advance
More self-directed, individualized funerals
SYSTEM
Physical
Offline
More and more people use online services and
social networks to connect with people and to
express their feelings, thoughts and interests
People want to decide for themselves what
happens after they die
Online life or hybrid networks will be pre-
sent in all aspects of our lives
TECHNOLOGY
Funerals: Old-fashioned funeral homes,
that handle everything from planning the
funeral itself, contacting the priest if asked
for, to the type of burial, to handling the
family and friends
financial and legal affairs and comforting
Digital networks: Have started to add after-
death settings to allow the user to decide
what is going to happen to all his data
Traditional funeral practices
Diverse, cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotions
More and more studies about grieving, the
Cultural borders decrease, funerals are not
bound to one tradition anymore
a person‘s feelings
Scientific findings are used to ‘manipulate’
Online networks of funeral homes where peo-
ple can connect with their funeral home and
plan everything themselves
Digital networks are increasing their after-
death options
The question ‘what happens with all the digital
data after someone dies?‘ is becoming incre-
asingly important as the internet generation
gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data
of deceased people (by accident or on
purpose)
chines will predict the user‘s behavior
User profiles are getting analyzed and ma-
a deceased person. Augmented reality
Artificial intelligence can be used to ‘stimulate’
takes over our lives
Brains can become digital data and we can
live on forever
CULTURE
TREND TO
FROM TO EXPLORATION

18. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
COMPETITIVE ANALYSIS
AND STRATEGY

19. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibond
KeepTheirMemoryAlive
Legacy.com
Life Book
Memorial Matters
Remembered.com
RememberWell
YouMattered.com
Afterwords.cc
Dead Man’s Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequest.com
PartingWishes
USLegalWills.com
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingBye.com
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departing.com
Funeral Finder
COMPETITOR ANALYSIS
ONLINE
MEMORIALS
FUNERAL
PLANNING
PRE-DEATH
PLANNING
FINANCE/
LEGAL
DATA/ASSET
STORAGE

20. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
EXISTING
SOON TO BE
DIGITAL
AFTER-LIFE:
CUSTOMER
SEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups

21. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
EXISTING
SOON TO BE
DIGITAL
AFTER-LIFE:
CUSTOMER
SEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist

22. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
EXISTING
SOON TO BE
DIGITAL
AFTER-LIFE:
CUSTOMER
SEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos

23. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITAL
PHYSICAL
SOCIAL
DIGITAL
PHYSICAL
SOCIAL
DIGITAL
SOCIAL

24. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
DIGITAL AFTERLIFE: IMPACT DIAGRAM
LLLL-
LD
DD
Living to Living network
LD-Living to Dead network
DD-Dead to Dead network
HIGH
IMPACT
LOW
IMPACT
SHORT TERM LONG TERM
SWEET SPOT

25. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSES
•No more need for “closure”
with death
•Network expansion
•People won’t be forgotten
•Can continue to have an
impact on the world- past
physical life
• Entertainment
•Questionable morals
•Creepy
•Could become overwhelming
(too much to keep track of)
• Lives could become overly
curated & unauthetic
• Technology isn’t currently
diffused/ Could separate ppl
with/without access --> gaps
•Brain hacking
•Religion (god complex)
•Unintended consequences
•System abuse
•People might to start
feeling invincible and
become reckless
•Alleviate feelings of fear
about death
•Psychatric benefits
•Curate your life and be the
best version of yourself
•Educational potential

26. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
OPPORTUNITY STATEMENT
How might we use social networking to blur the line
between life and death, opening up limitless ways to
connect and build relationships?

27. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
VALUE PROPOSITION
FOR Social Butterflies, Book Worms, and Love Birds
WHO want to connect with people beyond physical life.
BLUR provides an opportunity for virtual connection
with historic figures, as well as an opportunity to
continue a personal virtual existance.
UNLIKE existing social networks,
BLUR creates a new dimension of reality through
continued virtual life after physical life.

28. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
VALUE PROPOSITION
FOR Social Butterflies, Book Worms, and Love Birds
WHO want to connect with people beyond physical life.
BLUR provides an opportunity for virtual connection
with historic figures, as well as an opportunity to
continue a personal virtual existance.
UNLIKE existing social networks,
BLUR creates a new dimension of reality through
continued virtual life after physical life.

29. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
VALUE PROPOSITION
FOR Social Butterflies, Book Worms, and Love Birds
WHO want to connect with people beyond physical life.
BLUR provides an opportunity for virtual connection
with historic figures, as well as an opportunity to
continue a personal virtual existance.
UNLIKE existing social networks,
BLUR creates a new dimension of reality through
continued virtual life after physical life.

30. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
VALUE PROPOSITION
FOR Social Butterflies, Book Worms, and Love Birds
WHO want to connect with people beyond physical life.
BLUR provides an opportunity for virtual connection
with historic figures, as well as an opportunity to
continue a personal virtual existance.
UNLIKE existing social networks,
BLUR creates a new dimension of reality through
continued virtual life after physical life.

31. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
VALUE PROPOSITION
FOR Social Butterflies, Book Worms, and Love Birds
WHO want to connect with people beyond physical life.
BLUR provides an opportunity for virtual connection
with historic figures, as well as an opportunity to
continue a personal virtual existance.
UNLIKE existing social networks,
BLUR creates a new dimension of reality through
continued virtual life after physical life.

32. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
VALUE PROPOSITION
FOR Social Butterflies, Book Worms, and Love Birds
WHO want to connect with people beyond physical life.
BLUR provides an opportunity for virtual connection
with historic figures, as well as an opportunity to
continue a personal virtual existance.
UNLIKE existing social networks,
BLUR creates a new dimension of reality through
continued virtual life after physical life.

33. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
ATTRIBUTES MATRIX
HIGH-TECHLOW-TECH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
Kids
Engineers
Mel Gibson
Priests
Boomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks

34. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
ATTRIBUTES MATRIX
HIGH-TECHLOW-TECH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
Kids
Engineers
Mel Gibson
Priests
Boomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE

35. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE

36. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
DIGITAL AFTERLIFE: SYSTEM DIAGRAM
ADVERTISING
USERS SOCIAL
MEDIA
TECH.
DIGITAL
PLATFORM
STAKE-
HOLDERS
PHYSICAL
SPACE
Living
communication
investmentrent
education branding
awareness
visibility
access
m
aintenance
im
provem
ent
R&D
Life
Curation
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to dead
recent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end

37. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SP
Twitter
Facebook
Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities

38. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
Holograms
Hololens
Glasses
education
lectures
connect
with friends
debates
Enables people to talk to/
learn from deceased
celebrities, scientists,
Not actual brain data, only
recreated personalities
FREE
VP = Virtual Personalities

39. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN
ENTERTAINMENT
PLAY
Enables people to talk to/
learn from deceased
celebrities, scientists,
Not actual brain data, only
recreated personalities
FREE

40. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debates
Enables people to talk to/
learn from deceased
celebrities, scientists,
Not actual brain data, only
recreated personalities
FREE
debates
RETHINK!

41. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debates
Enables people to talk to/
learn from deceased
celebrities, scientists,
Not actual brain data, only
recreated personalities
FREE
debates
RETHINK!

42. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
debates
RETHINK!
SP
connection
with the dead
+ new technology
+ comfortable level
Stay alive!
real
actual
people
connected brains
SP = Scanned Personalities

43. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection
with the dead Stay alive!
real
actual
people
connected brains
SP = Scanned Personalities
Enables people to talk to
actual deceased people
Actual brain data,
collected before death
PAID

44. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
Holograms
Hololens
Glasses
education
lectures
connect
with friends
debates

45. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
NETWORK EXPLANATION AND STRATEGY
connection
with the dead Stay alive!
real
actual
people
connected
brain
follow
Holograms
Hololens
Glasses
education
lectures
connect
with friends
debates
?

46. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
EDUCATION
BOOK
WORM
SOCIAL
BUTTERFLY
LOVE
BIRD
SOCIAL RELATIONSHIP
REFRAMING: THREE LENSES

47. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
POSITIONING MAP: SOCIAL
BLUR
Facebook
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH

48. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
POSITIONING MAP: EDUCATION
BLUR
DeadSocial.org
Wikipedia.org
Madame Tussaud’s
Wax Museum
Ancestry.org
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS

49. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
POSITIONING MAP: RELATIONSHIPS
E-Harmony
Snapchat
Match.com
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder

50. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
AC
C
ESSIB
ILITYH
IG
H
EFFEC
TIV
EN
ESS
IN
TIM
AC
Y
BLUR MARKET POSITION
AU
TH
EN
TIC
ITY
IM
M
ER
SIO
N
HIGH
LOW
R
EAC
H
MARKETREACH

51. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BUSINESS CANVAS: DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER
RELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)
Death Service Companies
Various social media
platforms
Physical office space
Human resources
Infrastructure
Blur’s virtual landscape
Existing social networks
Software development
Algorithm creation
Advertising
Concept development
Fixed Cost
Virtual landscape support
Hardware/Software costs (equipment)
Premium fees
Scanning service fees
3rd party fees
Advertising
Community driven
User customization
Self-service
App
Social media
Videos
Virtual landscape
Brain scan centers
Word of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendental
communication with others
Provide virtual interatcion
with historic figures.
Facilitate relationships
with artifical intelligence

52. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BUSINESS CANVAS: DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER
RELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)
Death Service Companies
Various social media
platforms
Physical office space
Human resources
Infrastructure
Blur’s virtual landscape
Existing social networks
Software development
Algorithm creation
Advertising
Concept development
Fixed Cost
Virtual landscape support
Hardware/Software costs (equipment)
Premium fees
Scanning service fees
3rd party fees
Advertising
Community driven
User customization
Self-service
App
Social media
Videos
Virtual landscape
Brain scan centers
Word of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendental
communication with others
Provide virtual interatcion
with historic figures.
Facilitate relationships
with artifical intelligence

53. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BUSINESS CANVAS: DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER
RELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)
Death Service Companies
Various social media
platforms
Physical office space
Human resources
Infrastructure
Blur’s virtual landscape
Existing social networks
Software development
Algorithm creation
Advertising
Concept development
Fixed Cost
Virtual landscape support
Hardware/Software costs (equipment)
Premium fees
Scanning service fees
3rd party fees
Advertising
Community driven
User customization
Self-service
App
Social media
Videos
Virtual landscape
Brain scan centers
Word of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendental
communication with others
Provide virtual interatcion
with historic figures.
Facilitate relationships
with artifical intelligence

54. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BUSINESS CANVAS: DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER
RELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)
Death Service Companies
Various social media
platforms
Physical office space
Human resources
Infrastructure
Blur’s virtual landscape
Existing social networks
Software development
Algorithm creation
Advertising
Concept development
Fixed Cost
Virtual landscape support
Hardware/Software costs (equipment)
Premium fees
Scanning service fees
3rd party fees
Advertising
Community driven
User customization
Self-service
App
Social media
Videos
Virtual landscape
Brain scan centers
Word of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendental
communication with others
Provide virtual interatcion
with historic figures.
Facilitate relationships
with artifical intelligence

55. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER DEVELOPMENT

56. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“The thing that scares me the most about

57. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“Maybe its not so
scary if I could
leave stuff behind”
the most“

58. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“Maybe its not so
scary if I could
leave stuff behind”
“I am not afraid of death.
afraid of the pain before dying”
“WHAT MADE HIM
LAUGH?”

59. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“Maybe its not so
scary if I could
leave stuff behind”
“The thing that scares me the most about
“I am not afraid of death.
My aunt died of cancer. I am
afraid of the pain before dying”
“WHAT MADE HIM
LAUGH?”

60. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“Maybe its not so
scary if I could
leave stuff behind”
“The thing that scares me the most about
dying is not being with my family… sharing
my life with them. That’s what matters to me
the most“
“I am not afraid of death.
My aunt died of cancer. I am
afraid of the pain before dying”
“WHAT MADE HIM
LAUGH?”

61. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“Maybe its not so
scary if I could
leave stuff behind”
“The thing that scares me the most about
dying is not being with my family… sharing
my life with them. That’s what matters to me
the most“
“I am not afraid of death.
My aunt died of cancer. I am
afraid of the pain before dying”
“WHAT MADE HIM
LAUGH?”
“The reason we
value life is because
it ends”

62. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
USER INTERVIEW QUOTES
“Maybe its not so
scary if I could
leave stuff behind”
“The thing that scares me the most about
dying is not being with my family… sharing
my life with them. That’s what matters to me
the most“
“I am not afraid of death.
My aunt died of cancer. I am
afraid of the pain before dying”
“I want to leave behind
something that is relevant”
“WHAT MADE HIM
LAUGH?”
“The reason we
value life is because
it ends”

63. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
KEY INSIGHTS OUR USERS:
WANT TO BE
REMEMBERED
WANT TO BE
WITH FAMILY
WANT TO KNOW
FAMILY HISTORY
WANT TO FEEL
ACKNOWLEDGED
DON’T KNOW WHAT
IS NEXT, AND FEAR
TH E UNKNOWN
WANT TO KNOW
MORE ABOUT
FAMILY HISTORY
ARE AFRAID OF
BEING LEFT BEHIND
WANT TO ASK
INFLUENTIAL PEOPLE
QUESTIONS
WANT AN
OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL
SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TO
FEEL PROUD OF THEM
DON’T WANT TO
LEAVE OTHERS
BEHIND

64. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
EDUCATION
BOOK
WORM
SOCIAL
BUTTERFLY
LOVE
BIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS

65. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME: Albert Einstein
AGE: 136
BORN IN: Ulm, Germany
PROFESSION: Scientist
DEFINING QUOTE:
“Imagination is more
important than knowledge.”
PERSONALITY:
peaceful
funny
open minded
KEY MOTIVATORS:
understanding the rules of
the universe
changing the world
EXPECTATIONS:
influence the future
sharing/spreading his
knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life

66. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THINK & FEEL
SAY & DO
PAIN GAIN
SEE?HEAR?
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics
Thinks about a new government model
Works together with important leaders of the world,
gives them advice on what things could look like
Sees the world from different
perspective,
Has seen a whole decade and gained
a lot
Feels connected to the living
German nazi- history
No physical body
Everyone he loved died
terrorism
Is still very well known all over the world
His theory is in use and is being augmented
Likes that he still has an
impact on the worldLoves teaching
Concerns about science
and religion

67. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE: 23
BORN IN: Egypt
PROFESSION: Student
DEFINING QUOTE:
“It’s like a living tombstone…
it’s a lasting legacy.”
PERSONALITY:
-Inquisitive
-Curious
-Studious
KEY MOTIVATORS:
-Willingness to learn
-Knowledge
-Experiencing the new
EXPECTATIONS
-Is fascinated by
technology and wants to try
new things
-Wants his findings to
influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP
AND GETS
READY
GOES TO
HIS LAB
DISCUSSES
HIS RESEARCH
WITH EINSTIEN
GETS NEW IDEA
STARTS
WRITING
HIS PAPER
RETURNS HOME
AND RELAXES

68. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THINK & FEEL
SAY & DO
PAIN GAIN
SEE?HEAR?
EMPATHY MAP
Doesn’t make much money
No fame
Is still waiting for a breakthrough idea
Scholarship for college
Tutors children in maths and science
New videos of inven-
tions
Science journals and
magazines
Sci-fi movies
The Big Bang Theory
His theories and assumptions
Attends science events and fairs
About the world and all that it has to offer
New technological advances
Latest trends in Sci-
ence and Technology
Rock Music
Discussion with peers
about his work

69. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME: Steve Jobs
AGE: 60
BORN IN: San Francisco, USA
PROFESSION: Inventor
DEFINING QUOTE:
“Stay hungry. Stay foolish.”
PERSONALITY:
-Intelligent
-Entrepreneurial
-Egoistic
KEY MOTIVATORS:
-Design
-Perfection
-Meditation
EXPECTATIONS
-Finish everything he had
left incomplete
-Become CEO of Apple
again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP ATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECT EATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER

70. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THINK & FEEL
SAY & DO
PAIN GAIN
SEE?HEAR?
EMPATHY MAP
Cancer
Seeing Apple’s new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Apple’s vision and create
new products
His children grow up and go to
college
Apple’s employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dying
He is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50% up
since he is back
Pixar creating a new movie
called Inside Out

71. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE: 21
BORN IN: Vietnam
PROFESSION: Enterpreneur
DEFINING QUOTE:
“Dont take life for granted.
YOLO.”
PERSONALITY:
-Excited
-Happy
-Interactive
KEY MOTIVATORS:
-Gossip
-Staying Connected
-Selfies
EXPECTATIONS
-To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROM
HOME
TRIES TO
GET ADVICE FROM
STEVE JOBS
DEVELOPS
PRODUCT IDEA
CREATES NEW
DESIGNS
MAKES
PROTOTYPES
SPENDER
DEPENDENT

72. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THINK & FEEL
SAY & DO
PAIN GAIN
SEE?HEAR?
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while
traveling
TEDTalks
“Life is short so you should enjoy it.”
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends

73. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE: 89
BORN IN: Los Angeles, CA
PROFESSION: Actress
DEFINING QUOTE:
“They will only care when you
are gone.”
PERSONALITY:
-Sexy
-Beautiful
-Insecure
KEY MOTIVATORS:
-Admiration
-Personal Connections
-Acceptance
EXPECTATIONS
-To have fun
-Find meaningful relation-
ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP
GETS READY;
MAKE UP
TEACHES AT
AN ACTING
SCHOOL
HAS A BLUR
DATE
GOES FOR A
MOVIE
ATTENDS A
PARTY
SPENDER
DEPENDENT
TRADITIONALIST

74. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THINK & FEEL
SAY & DO
PAIN GAIN
SEE?HEAR?
EMPATHY MAP
Drug Abuse
Depression
Dying too early
Increased Fame
Money
Different Trendy Outfits,
Handsome fellas
Psychiatrist
Classy parties
All the new filmstars
She is going to meet a nice guy
Attends the Oscars
Upset about the newfound famous actors
Excited about the SELFIES
Gossip about her past
Obsessions from fans
What other celebrities
are saying

75. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE: 62
BORN IN: Michigan, USA
PROFESSION: Retired Teacher
DEFINING QUOTE: “Not being
with my family is what scares
me the most about dying.”
PERSONALITY:
Optimistic
Sentimental
Nurturing
KEY MOTIVATORS:
Family Connection
Legacy-Keeping
Closure/Acknowledgement
EXPECTATIONS
Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP
CALLS HER
DAUGHTER
VISITS HER
MOM AT THE
CEMETARY
VOLUNTEERS
AT SCHOOL
CHATS WITH
HER MOM ON
BLUR ABOUT
HER DAUGHTER
DINNER &
NETFLIX

76. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THINK & FEEL
SAY & DO
PAIN GAIN
SEE?HEAR?
EMPATHY MAP
Friends, family
neighbors, lots of movies,
House of Cards, anything
good on netflix
Watches CNN, keeps up
on current news
Family gossip
Community gossip
Traveling and enjoying retired life.
Takes cooking classes, reads good books.
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everything
to her. Especially family.

77. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRAND & NETWORK
VISION

78. BRANDING: WHO ARE WE?
BLURerasing the line between
Life & Death
(SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B

79. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHO ARE WE?
BLURLIFE MADE LIMITLESS

81. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: INTRODUCTION VIDEO
Life is short,
Life is also about being connected.
What if you could build
relationships in a virtual space with
people who have passed on.
In a network that would keep you
endlessly connected.
Introducing Blur. A social network
that invites you, friends, and family
to continue your legacy without a
time limit.
So stop worrying about your short
time on earth.
It can be endless. Blur. Life made limitless.
You could geek out with Steve
Jobs, learn how to sing with Whit-
ney Houston, or date Marilyn
Monroe.
But most importantly... Life is
about living.
What if you too could live past your biological time clock in a
virtual space?
but that's about to change. So what is life really about? Amazing individuals from the past
like Albert Einstein, Martin Luther
King Jr., and Coco Chanel.
Life is about being inspired. So..
What if you could interact with
people that inspire you the most?

82. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHO ARE WE? We are passionate about facilitating connections
between people, no matter what their physical state
may be.

83. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHO ARE WE? We create limitless opportunities to connect
people with one another.

84. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHO ARE WE?
OUR VISION:
We want to blur the boundaries
between life and death by
creating a seamless transition,
giving people an opportunity to
have a continued presence after
their physical life ends.

85. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHO ARE WE?
trends:
Virtual Reality
Artificial Intelligence
Social Networking

86. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHO ARE WE?
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH.
TWO-WAY INTERACTION

87. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHAT IS IT LIKE?
BLUR SERVICE BLUEPRINT
PAIN POINTS &
SOLUTIONS
PHYSICAL
ARTIFACTS
CUSTOMER
ACTIONS
FRONT STAGE
ACTIONS
BACK STAGE
ACTIONS
SUPPORTING
PROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percieved
as intrusive
Offer smartphone
app as alternate
Wears
VR device
BLUR
Software
User database
BLUR
Software
Facebook
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
BLUR
Software
Advertising
system
BLUR
Software
Advertising
system
BLUR
Software
Analytics
System
BLUR
Software
Analytics
System
BLUR
Software
Analytics
System
BLUR
Software
Analytics
System
BLUR
Software
Analytics
System
BLUR
Software
User database
AI
Payment system
Analytics
BLUR
Software
DP library
Analytics
system
BLUR
Software
AI
BLUR
Software
AI
BLUR
Software
Video
Production
Creates
account
Shares
Facebook
data
Adds
suggested
friends
Accesses
BLUR
Invites Digital
Personality
(DP) to BLUR
Receives
invite
Chats about
science
Asks about
an exam
Suggests
another DP
Receives
invite
Answers
questions
Analyze
data
(BLUR staff)
Analyze
data
(BLUR staff)
Analyze
data
(BLUR staff)
Analyze
data
(BLUR staff)
Collect &
analyze user
data
Collect &
analyze user
data
Collect &
analyze user
data
Collect &
analyze user
data
Collect &
analyze user
data
Collect &
analyze user
data
Collect &
analyze user
data
Interacts
(BLURS) with
DP
Runs out of
BLUR time
Runs out of
BLUR time
Views
advertisement
Views
advertisement
Purchases
premium
service
Searches DP
library (full
access)
Sets up
Premium
Account
Invites DP
to BLUR
Invites friends
to BLUR
Receives
contact from
DP
BLURS
with DP
BLURS
with DP
Leaves
premium DP
chat
Signs out
of BLUR
Removes
VR device
Reflects on
experience
Receives
invites to
BLUR
(friends)
Views BLUR
“how to”
intro video
Discovers
BLUR through
mesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR Device
VR Device
Potential
Surrogate
VR Device
Potential
Surrogate
VR Device
Potential
Surrogate
VR Device
Potential
Surrogate
VR Device
Potential
Surrogate
VR Device
Potential
Surrogate
!
Prefers to start
over/new
Allow custom
account creation
!
Perceive video
as waste of time
Include a skip
option
!
Potential shock
factor
Offer viewable
interactions
!
Annoyed with
lack of access
Offer premium
option
Provide access
and control of
personal data
collection
!
Intrusive
advertisement
Skip ad option
!
Authenticity
of personal data!
Request access
to add new DP
Difficulty locating
new DP’s!
Asks customers
to share their
experience
Reflects on
negative
experience
!

88. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BRANDING: WHAT IS IT LIKE?
BLUR
prototype

90. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY

91. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
1

92. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
1 2

93. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
3. Invites Digital
Personality
(DP) to BLUR
1 2 3

94. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
3. Invites Digital
Personality
(DP) to BLUR
4. Interacts
(BLURS) with
DP
1
4 4 4
2 3

95. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
3. Invites Digital
Personality
(DP) to BLUR
4. Interacts
(BLURS) with
DP
5. Runs out of
BLUR time
1
4 4 4 5
2 3

96. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
3. Invites Digital
Personality
(DP) to BLUR
4. Interacts
(BLURS) with
DP
5. Runs out of
BLUR time
6. Purchases
premium
service
7. Sets up
Premium
Account
1
4 4 4 5
2 3 6,7

97. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
3. Invites Digital
Personality
(DP) to BLUR
4. Interacts
(BLURS) with
DP
5. Runs out of
BLUR time
6. Purchases
premium
service
7. Sets up
Premium
Account
8. Signs out
of BLUR
1
4 4 4 5 8
2 3 6,7

98. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
BLUR: PROTOTYPE MAP
ALLIE:
BLUR USER
PRI:
DIGITAL PERSONALITY
1. Wears
VR device
2. Accesses
BLUR
3. Invites Digital
Personality
(DP) to BLUR
4. Interacts
(BLURS) with
DP
5. Runs out of
BLUR time
6. Purchases
premium
service
7. Sets up
Premium
Account
8. Signs out
of BLUR
9. Removes
VR device
1
4 4 4 5 8
2 3 6,7 9

99. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality?
If you had access to blur, who would you want to talk to?
Would you be interested in becoming a digital personality?
What is your first impression?
Yes Why?NO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR?
Yes Why?NO

100. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK

101. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40%

102. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40%
Would Sign Up for BLUR
90%

103. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
40%
Would Sign Up for BLUR
90%

104. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
“So that if
something
happened to me
my loved ones
could say
goodbye.”
40%
Would Sign Up for BLUR
90%

105. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
“So that if
something
happened to me
my loved ones
could say
goodbye.”
“Not sure. I’d
rather have other
people use it
first and then figure
out how I feel about
it.”
40%
Would Sign Up for BLUR
90%

106. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
“So that if
something
happened to me
my loved ones
could say
goodbye.”
“Not sure. I’d
rather have other
people use it
first and then figure
out how I feel about
it.”
40% “I’m afraid
what might
happen”
Would Sign Up for BLUR
90%

107. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
“So that if
something
happened to me
my loved ones
could say
goodbye.”
“Not sure. I’d
rather have other
people use it
first and then figure
out how I feel about
it.”
“Scared.”
40% “I’m afraid
what might
happen”
Would Sign Up for BLUR
90%

108. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
“So that if
something
happened to me
my loved ones
could say
goodbye.”
“Not sure. I’d
rather have other
people use it
first and then figure
out how I feel about
it.”
“Scared.”
40%
“Good”
“I’m afraid
what might
happen”
Would Sign Up for BLUR
90%

109. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
“This would help
me on research
papers. How
realistic would it
be?”
“So that if
something
happened to me
my loved ones
could say
goodbye.”
“Not sure. I’d
rather have other
people use it
first and then figure
out how I feel about
it.”
“Weird.
But
Intriguing.”
“Scared.”
40%
“Good”
“I’m afraid
what might
happen”
Would Sign Up for BLUR
90%

110. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
FINAL VIDEO: THE NETWORK AS A PROCESS
BLUR
NETWORK VISION

112. (SPRING 2015) DMGT 720: SOCIAL NETWORK DEVELOPMENT /ALLIE R / PRIYANKA B / JULIANE S / MIKE B
THANK YOU!