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What is Blue Ocean Strategy?

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UCSI BOSC
UCSI BOSC

Solid brief introduction of what is Blue Ocean Strategy. This slides shares definition of Blue Ocean Strategy and what makes it diferent from Red Ocean Strategy. This slides is a property of UCSI Blue Ocean Strategy Regional Centre.

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UCSI Blue Ocean Strategy Regional Centre is the Official Regional Licensee to conduct commercial Blue Ocean Strategy activities MALAYSIA | AUSTRALIA | CANADA | CHINA | INDIA | INDONESIA | PHILIPPINES | SINGAPORE | TAIWAN | THAILAND March, 2014 Intro to Blue Ocean Strategy Brief information about BOS
Page 2© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. What is a Blue Ocean?  Industries not in existence today  Untapped market demand  Unknown market space Blue Ocean generally refers to the new, uncontested market space that creates new consumer value
Page 3© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. What is Strategy? Value Proposition Profit Proposition People Proposition Blue Ocean Strategy defines “Strategy” as the development and alignment of the three propositions to reconstruct the industrial and economic environment in which an organization operates: 1. A Value Proposition that attracts buyers; 2. A Profit Proposition that enables the company to make money out of the value proposition; 3. A People Proposition that motivates those working for the company to execute the strategy.
Page 4© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. What is Blue Ocean Strategy? BOS is the result of a decade-long study of:  150 strategic moves  more than 30 industries  over 100 years (1800‐2000) The aim of BOS is to create new market space or a blue ocean, thereby making the competition irrelevant. BOS offers systematic and reproducible methodologies and processes in pursuit of blue oceans. BOS covers both strategy formulation and strategy execution. [Renee Mauborgne & W. Chan Kim]
Page 5© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Red Ocean VS Blue Ocean Strategy vsRed Ocean Compete in existing market space Constantly outperform our rivalry Confined by Rule – Differentiation OR Low Cost Exploit existing demand Blue Ocean Create own uncontested market space Make competition irrelevant Differentiation AND Low Cost (Value Innovation) Create and capture new demand
Page 6© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. The Profit and Growth consequences of creating Blue Oceans Me-Too & Value Improvement Blue Ocean Creation Study of business launches - 108 cases 86% 14% Business Launch Revenue Impact Profit Impact 62% 38% 39% 61%
Page 7© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Value Innovation is a cornerstone of BOS It is about driving costs down while simultaneously driving value up for buyers and the company Costs Buyer Value Value Innovation Cost savings thanks to the elimination or reduction of non essential value attributes Costs advantages due to economies of scale generated by high volumes and obtained thanks to a price which appeals to the largest market catchment Superior value obtained thanks to the raise and/or creation of value attributes that really matter to the mass of buyers The obtainable benefits
Page 8© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Six principles of Blue Ocean Strategy Search Risk Planning Risk Scale Risk Business Model Risk Strategy Formulation Reconstruct market boundaries Focus on the big picture, not the numbers Reach beyond existing demand Get the strategic sequence right Strategy Execution Organizational Risk Overcome key organizational hurdles Build execution into strategy Management Risk
Page 9© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Blue Ocean Strategy “Don’t Compete with Rivals – Make Them Irrelevant “ W. Chan Kim and Renée Mauborgne
Page 10© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Thank You! UCSI Blue Ocean Strategy Regional Centre is the Official Regional Licensee to conduct commercial Blue Ocean Strategy activities in: Malaysia | Australia | Canada | China | India | Indonesia | Philippines | Singapore |Taiwan | Thailand @ucsibosrc#bethebos www.ucsiblueoceanstrategy.com UCSI CONSULTING (774433-W) UCSI University, KL Campus, North Wing, Jalan Choo Lip Kung, Taman Taynton View, Cheras, 56000 Kuala Lumpur, Malaysia.

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What is Blue Ocean Strategy?

  • 1. UCSI Blue Ocean Strategy Regional Centre is the Official Regional Licensee to conduct commercial Blue Ocean Strategy activities MALAYSIA | AUSTRALIA | CANADA | CHINA | INDIA | INDONESIA | PHILIPPINES | SINGAPORE | TAIWAN | THAILAND March, 2014 Intro to Blue Ocean Strategy Brief information about BOS
  • 2. Page 2© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. What is a Blue Ocean?  Industries not in existence today  Untapped market demand  Unknown market space Blue Ocean generally refers to the new, uncontested market space that creates new consumer value
  • 3. Page 3© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. What is Strategy? Value Proposition Profit Proposition People Proposition Blue Ocean Strategy defines “Strategy” as the development and alignment of the three propositions to reconstruct the industrial and economic environment in which an organization operates: 1. A Value Proposition that attracts buyers; 2. A Profit Proposition that enables the company to make money out of the value proposition; 3. A People Proposition that motivates those working for the company to execute the strategy.
  • 4. Page 4© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. What is Blue Ocean Strategy? BOS is the result of a decade-long study of:  150 strategic moves  more than 30 industries  over 100 years (1800‐2000) The aim of BOS is to create new market space or a blue ocean, thereby making the competition irrelevant. BOS offers systematic and reproducible methodologies and processes in pursuit of blue oceans. BOS covers both strategy formulation and strategy execution. [Renee Mauborgne & W. Chan Kim]
  • 5. Page 5© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Red Ocean VS Blue Ocean Strategy vsRed Ocean Compete in existing market space Constantly outperform our rivalry Confined by Rule – Differentiation OR Low Cost Exploit existing demand Blue Ocean Create own uncontested market space Make competition irrelevant Differentiation AND Low Cost (Value Innovation) Create and capture new demand
  • 6. Page 6© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. The Profit and Growth consequences of creating Blue Oceans Me-Too & Value Improvement Blue Ocean Creation Study of business launches - 108 cases 86% 14% Business Launch Revenue Impact Profit Impact 62% 38% 39% 61%
  • 7. Page 7© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Value Innovation is a cornerstone of BOS It is about driving costs down while simultaneously driving value up for buyers and the company Costs Buyer Value Value Innovation Cost savings thanks to the elimination or reduction of non essential value attributes Costs advantages due to economies of scale generated by high volumes and obtained thanks to a price which appeals to the largest market catchment Superior value obtained thanks to the raise and/or creation of value attributes that really matter to the mass of buyers The obtainable benefits
  • 8. Page 8© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Six principles of Blue Ocean Strategy Search Risk Planning Risk Scale Risk Business Model Risk Strategy Formulation Reconstruct market boundaries Focus on the big picture, not the numbers Reach beyond existing demand Get the strategic sequence right Strategy Execution Organizational Risk Overcome key organizational hurdles Build execution into strategy Management Risk
  • 9. Page 9© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Blue Ocean Strategy “Don’t Compete with Rivals – Make Them Irrelevant “ W. Chan Kim and Renée Mauborgne
  • 10. Page 10© UCSI Blue Ocean Strategy Regional Centre @ UCSI Consulting. All Rights Reserved. Thank You! UCSI Blue Ocean Strategy Regional Centre is the Official Regional Licensee to conduct commercial Blue Ocean Strategy activities in: Malaysia | Australia | Canada | China | India | Indonesia | Philippines | Singapore |Taiwan | Thailand @ucsibosrc#bethebos www.ucsiblueoceanstrategy.com UCSI CONSULTING (774433-W) UCSI University, KL Campus, North Wing, Jalan Choo Lip Kung, Taman Taynton View, Cheras, 56000 Kuala Lumpur, Malaysia.

Editor's Notes

  1. Real study