view my blogs in:http://blog.centreetech.com/seo-why-so-important/ http://blog.centreetech.com/logo-design-types-inspirations-part-1/ http://blog.centreetech.com/trends-digital-marketing-2016-come-next-2017-2/ http://blog.centreetech.com/webdesigns-india-2016/ http://blog.centreetech.com/search-engine-make-money-can-benefit-search-engine/ http://blog.centreetech.com/choose-digital-marketing-agency/

1. Sujith bhaskar R

2.  Studied 150 companies from 1988-2000, more than 30
industries
 Give insight about how to differentiate your company
with lower cost
 Challenges companies to break out of the read ocean of
competition by creating uncontested market space that
makes the competition irrelevant
 Red ocean Vs. Blue ocean strategy

3.  Strategic position of low cost
 Differentiation or change of Focus
 Benchmarking with competitors
 Market share

4.  “Don’t compete with your rivals-Make them
irrelevant”
 The concept of ‘Value Innovation’

5. RED OCEAN STRATEGY BLUE OCEAN STRATEGY
Compete in existing market space Create uncontested market space
Beat the competition Make the competition irrelevant
Exploit existing demand Create and capture new demand
Make the value- cost trade-off Break the value- cost trade off.
Align the whole system of a firm’s
activities with its strategic choice of
differentiation or low cost.
Align the whole system of a firm’s
activities in pursuit of differentiation
and low cost.

6.  Formulation Principles
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategy sequence right
 Executive Principles
Overcome key organizational hurdles
Build execution into strategy

7.  Treated as the corner stone of Blue ocean
strategy
 Blue ocean creators does not use benchmarking
they use Value innovation
 Value without innovation is value creation and
innovation without value is technical
innovation

9.  Whether this book and its related ideas
descriptive rather than perspective?
-Successful companies-> interpretation