meaning of blue ocean strategy in a simple manner

1. BLUE OCEAN
STRATEGY
PRESENTED BY
NAGARAJ G D

2. Meaning :
“ Blue Ocean Strategy is referred to a market for a
product where there is no competition or very less
competition. This strategy revolves around searching for
a business in which very few firms operate and where
there is no pricing pressure.”

3. Create uncontested market space
Make the competition irrelevant
Create and capture new demand
Eliminate
Reduce Raise
Create

4. What will be the changes from blue ocean strategy
 Looks across alternative industries
 Looks across strategic groups within industry
 Redefines the industry buyer group

5. Some Examples For Blue Ocean Strategy

6. THANK YOU ALL