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This document discusses red ocean and blue ocean strategies. Red ocean strategies involve competing in existing markets by being better than competitors. Blue ocean strategies create new, uncontested market spaces. Characteristics of blue ocean strategies include making competition irrelevant, creating new demand, and breaking traditional value-cost tradeoffs. Studies show that while most new ventures pursue red ocean strategies, blue ocean strategies contribute more significantly to profits despite smaller market share. The Nintendo Wii is presented as an example of a successful blue ocean strategy in the gaming industry by focusing on simplicity, inclusion, and avoiding direct competition on graphics.
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Blue Ocean Strategy argues that lasting business success comes not from competing head-to-head in existing industries, but from creating "blue oceans" of untapped new market space. It provides a systematic four-step process to reconstruct market boundaries so that competition becomes irrelevant. The strategy is based on a decade of research analyzing over 150 strategic moves across 30 industries, and offers tools to help companies differentiate, lower costs, and create uncontested market space for profitable growth.
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This document discusses the concept of blue ocean strategy, which involves creating new market space rather than competing in existing "red oceans." Blue oceans provide opportunities for highly profitable growth by making competition irrelevant. They account for 38% of total revenue and 61% of profits despite representing only 14% of business launches. Examples of companies that successfully created blue oceans include Cirque du Soleil, eBay, Amazon, and early technology firms like Motorola. The document outlines six principles for formulating and executing a blue ocean strategy, including reconstructing market boundaries and focusing on value innovation over competition.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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- 2. What is Blue Ocean Strategy Description: About doing business where there are no competitors. It is about creating NEW lands, not dividing existing land Focusing on the red ocean means: accepting the key constraining factors of war such as limited terrain and the need to be better (competitive) than the enemies to succeed
- 6. Make the value/cost trade off
- 7. Align the whole system of a company’s activities with its strategic choice of differentiation ORlow cost
- 9. Make the competition irrelevant
- 10. Create and capture new demand
- 11. Break the value/cost trade off
- 12. Easier to become profitable
- 14. These contribute to 62% of revenues, but only 39% of new profits
- 15. 14% of new ventures were in new markets = Blue Oceans
- 17. Can be created in the company’s core business
- 18. Focus outside the current industry
- 19. Incumbents often create blue oceans
- 20. Company and industry are the wrong units of analzsis
- 22. Margins on conventional consoles were low
- 24. Innovative way of using existing technology, not developing radically new technologies
- 25. Avoiding competition on graphics and processors
- 26. No value-cost tradeoff, margins were high