A SIMULATION CASE STUDY ON DATA DRIVEN MANAGEMENT OF BLUE DETERGENT
BLUE – Key laundry detergent product for Kelsey-White.
K-W managers took decisions regarding manufacturing and marketing based on gut feeling or experience.
They did not have any support for the decisions taken.
Hence a need was identified by the CEO to take data-driven decisions.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
Comprehensive Learning Note comprising of:
Performance Analysis
Past Decisions and Implications
Comparison of Key Metrics
Trends and Scenarios
Indicators (Lead and Lag)
Learning Experience
Cesim Global Challenge International Business Simulation and Strategy Game Gu...Cesim Business Simulations
Cesim Global Challenge is an international business and strategy management simulation game used in higher education institution level courses and corporate training programs to educate better business decision makers.
Find out more here: https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game
Cashew Nutshell Liquid Market by Application (Resins, Surface Coatings and Paints, Lamination, Adhesives, and Others): Global Market Size Estimates and Forecast (2022-2030)
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
Comprehensive Learning Note comprising of:
Performance Analysis
Past Decisions and Implications
Comparison of Key Metrics
Trends and Scenarios
Indicators (Lead and Lag)
Learning Experience
Cesim Global Challenge International Business Simulation and Strategy Game Gu...Cesim Business Simulations
Cesim Global Challenge is an international business and strategy management simulation game used in higher education institution level courses and corporate training programs to educate better business decision makers.
Find out more here: https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game
Cashew Nutshell Liquid Market by Application (Resins, Surface Coatings and Paints, Lamination, Adhesives, and Others): Global Market Size Estimates and Forecast (2022-2030)
Guide To International Expansion Strategy For A Business Powerpoint Presentat...SlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of fourty five slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Guide To International Expansion Strategy For A Business Powerpoint Presentation Slides complete deck. https://bit.ly/39hi6rQ
Micro-perforated films are flexible films having micro perforations used for packaging providing the opportunity to modify the oxygen transfer rate of packaging in accordance with the packaged product. Most stationary experimental systems are used for calculating the permeability of micro-perforated films, since the flow of gas through the perforation majorly follows gas diffusion mechanisms. Micro-perforated films with one and three perforations are expected to provide ample O2 and CO2 equilibrium concentrations.
Hydrocolloids Market by Type (Gelatin, Carrageenan, Guar Gum, Xanthan Gum, Alginates, and Others), Source (Natural, and Synthetic), Application (Food & Beverages, Pharmaceuticals & Nutraceuticals, Personal Care): Global Market Size Estimates and Forecast (2022-2030)
Marketing ROI case for banking & financeMichael Wolfe
Following is a case study showing marketing effectiveness analytics for a banking and financial services firm in the South Central US. A part of the challenge here involved estimating the impact that Hurricane Katrina had on this banks and the measurement of marketing ROI and impact in some new markets. in the end,. as is true for the banking sector, actual ROI of marketing is quite high and there are substantial opportunities for accelerate revenue growth with more effective marketing spend.
The bottled water market is expected to grow from US$ 228.84 billion in 2022 to US$ 322.85 billion by 2028; it is estimated to grow at a CAGR of 5.9% from 2022 to 2028.
For the Summer Institute for Emerging Managers and Leaders (SIEML) program with University of California's Rady Business School of Management, our leading corporate sponsor Deloitte challenged us to to develop strategy, technology, and human capital recommendations for Shared, a ride-sharing car service company.
Compound Feed Market by Ingredient (Feed Cereals, Cakes and Meals, Byproducts, and Others), End Use (Poultry, Swine, Ruminants, Aquaculture, and Others): Global Market Size Estimates and Forecast (2022–2030)
Goodys - Competitive Marketing Strategy PresentationErica Santiago
This presentation shows the competitive marketing strategy and financial results for a fictional ice cream company, Goodys. This deck also visualizes overall marketing decisions, year-to-year profits & market share, complete portfolio & competitive resource analysis, financial statements and more.
Presentation originally created for NYU Stern's Competitive Marketing Strategy course. Design by Erica Santiago.
3D Food Printing Market by Ingredients (Dairy Products, Dough, Fruits and Vegetables, Protein, Carbohydrates, and Others), End Use (Commercial, Residential): Global Market Size Estimates and Forecast (2022–2030)
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
2. OVERVIEW OF THE CASE
• BLUE – Key laundry detergent product for Kelsey-White.
• K-W managers took decisions regarding manufacturing and marketing based on gut
feeling or experience.
• They did not have any support for the decisions taken.
• Hence a need was identified by the CEO to take data-driven decisions.
7. MARKET DEMAND PREDICTION AND
PRICING
• It was estimated that the appropriate demand would be 53, 52, 48, and
54 million$ and the same range was maintained for all four years (2019
to 2022), this is because of the reduced price strategy (can contribute to
more market share) that had applied while pricing. Hence, the demand
estimation was much higher but, in the year 2020 there was an
inventory of 2m$ left and it was carry forward to the year 2021.
• Regions- west, southeast, northeast - from the estimation tool, it was
found that there were more demand in these regions.
8. FORMULATION DECISIONS
• For first two years (2019 and 2020), powder was selected as the formulation decision,
odor elimination as a positioning parameter because firstly, powder belongs to lower
income and older group i.e. lower segment- it is better to initiate the process with this
segment and the customers view this product as affordable, and dependable.
Secondly, effect of variable costs on powder is 0% (no change).
• For next two years (2021 and 2022), Liquid was selected as the formulation decision,
odor elimination as a positioning parameter. Since, the market has reached the
development phase, changing the formulation to liquid is much needed (i.e. Lower
income to average income- fall into this segment) and also variable cost is less when
compared to powder (7%).
9. PROMOTIONAL SPENDING DECISIONS
• These decisions were taken within the total budget available.
• Total trade channel spending from 2019 to 2022: 25.1, 35.4, 32.8,
32million$.
• Total media spending from 2019 to 2022: 12.5, 17.7, 16.4, 16million $.
• These change in values is because of the change in budget allocation
based on the performance of every year.
10. MARKET SEGMENTATION DECISIONS
• Since the formulation decision was powder for 2019 and 2020, the income group
selected was under $20,000 (lower income fall into this category), ethnicities were
black, Hispanic and white, all households, and the regions were west, southeast and
northeast (based on the demand prediction across regions- it was found that, these
three regions corresponds to more demand).
• The formulation decision was liquid for 2021 and 2022, the income group selected was
under $20,000 and $20,000-$39,999 (lower and average income fall into this category),
ethnicities were black, Hispanic and white, all households, and the regions were west,
southeast and northeast (based on the demand prediction across regions- it was found
that, these three regions corresponds to more demand).
11. OTHER STRATEGIES APPLIED
• Initially, Price leader strategy.
• Later reduced priced strategy.
• Demand based strategy.
• Strategy based on the formulation.
• Selection of specific geography that contributes to more demand
• Followed by Geographical expansion
• Average all channels-promotional strategy
• Positioning (Odor elimination as a core feature)
• Segmentation based strategy.
12. FINDINGS
• In this simulation case, we did a study of blue- a key laundry detergent. In the initial
segment ( Powder, 2019 and 2020) we found out the reason why the demand has
increased. In the last segment (liquid, 2021 and 2022), devising marketing strategies
resulted in market share of 17.8% and cumulative profit of 299m$ which is a good
number compared to other four years in the data given. Due to change in demand
over the years, revenue was also fluctuating.
• It was found that increase in price (blue detergents) corresponds to decrease in price
with respect to competitors (turbo, fresh, store) hence this reduce price strategy was
adopted and also Regions with more demand were west, southeast and northeast (for
powder and liquid).
• From the market share (17.8%) and cumulative operating profitability (299m$), we can
say that the adopted strategy is successful enough in meeting the demand of the
customers.